Media & PR

Iconic trading card company Topps is going public in deal valued at $1.3bn

The 80 year old trading card company, The Topps Co, best known for its Topps Baseball Cards and Garbage Pail Kids collectables, is going public in a SPAC deal valued at $1.3bn. The company revealed this week that it was merging with Mudrick Capital Acquisition Corporation II – a special …

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Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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Hornby is steaming onto TV screens this autumn with documentary series on UKTV’s Yesterday

Hornby will be steaming onto TV screens this autumn in a new observational documentary following the iconic British miniature model maker scheduled to broadcast on UKTV’s factual channel, Yesterday. Currently in production, the new series will follow Hornby’s staff of engineers and model makers, as well as collectors and model …

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The Insights People rebrands as The Insights Family and launches Portal 4.0

The kids’, parents, and family market intelligence outfit, The Insights People has officially rebranded as The Insights Family, with a renewed purpose of ‘being the voice of children. parents, and families,’ as well as a ‘business-critical partner for the world’s top brands.’  The company, which provides real-time data on their …

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Little Tikes launches new partnership with webuyanycar.com for its iconic Cozy Coupe

Little Tikes has finally partnered with webuyanycar.com to launch a brand new online car buying service that allows owners of the much-loved Little Tikes Cozy Coupe to sell their pre-loved toy car. The site, webuyanycozycoupe.com has gone live today, April 1st 2021, and will accept any model and age of …

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London Toy Fair 2022 booking now open as BTHA marks the show’s return next year

The application process for Toy Fair 2022 is now open. The British Toy and Hobby Association has opened the process for applying for your place at next year’s London Toy Fair, scheduled to take place from January 25th to 27th 2022 at its usual venue, Olympia. Companies wishing to exhibit …

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Toy Industries of Europe opens call for Play for Change Awards 2021 with Covid-19 Special Commendation addition

A Covid-19 Special Commendation category has been added to the roster of this year’s Toy Industries of Europe Play for Change Awards, as the awards programme designed to celebrate company practices and the empowerment of children makes its return for a second year. TIE has officially opened to call for …

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Spielwarenmesse Summer Edition cancelled over prolonged pandemic problems

Organisers of the Nuremberg toy fair, Spielwarenmesse have confirmed the cancellation of the show’s first Summer Edition, a postponed edition of this year’s show that was scheduled to take place this July. The fair had been moved from its traditional January slot in order to beat the restrictions in place …

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Taschen celebrates 100 years of toy adverts in pictures from across the 20th century

In a week that sees Hasbro kick off its latest appeal to Gen Z and Generation Alpha audiences with its hunt for a Chief TikTok officer to curate, create, and oversee all of its activity across the social media platform this spring/summer, it’s fair to say that toy advertising has …

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VTech teams with Save the Children for worldwide campaigns and donation scheme

The electronic learning products and pre-school specialist, VTech has partnered with Save the Children to organise a slate of events across multiple countries in order to support vulnerable children in need and those most affected by the Covid-19 pandemic. Using its worldwide resources, VTech has organised a worldwide toy donation …

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