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Moose Toys raises over £110,000 for the RSPCA through Scruff-A-Luvs campaign

Moose Toys has raised over £110,000 for the RSPCA to date thanks to the success of a campaign drawn up between the toymaker’s Scruff A Luvs brand and the animal charity organisation. The ‘Find us Scruffy, Make us Fluffy’ concept of Scruff-a-Luvs products has resonated so well with the RSPCA …

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New York Toy Fair: The Toy Association’s Jennifer Lynch reveals what’s hot at this year’s show

As soon as someone finds out you work in the toy industry, the next question to follow is almost always the same: what are the hottest toys this year? Luckily, those attending Toy Fair New York  (February 22nd to 25th 2020) can get a jump start on their response as …

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BlogOn launches BlogOn Kids influencer event for brands, children, and families

BlogOn is growing its portfolio of events further for 2020 with the launch of BlogOn Kids, an event curated for influencer kids and their families. Taking place on Thursday, July 30th at The Coppid Beech Hotel in Bracknell, the event will enable families and children to get hands on with …

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Marvel makes Kickstarter debut with powerful new project from CMON and Spin Master Games

Click the link and watch the money pour into this Kickstarter project before your very eyes, because for the first time, Marvel has taken to the crowdfunding platform to launch a new tabletop title. Developed by the team of experts at CMON, the project is called Marvel United, a game …

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DreamWorks Animation, Netflix, and BBC among winners of the Kidscreen Awards 2020

The winners of this year’s Kidscreen Awards have been revealed at a presentation event held at the Kidscreen Summit 2020 in Miami this week. The Awards looks to celebrate the year’s best work in children’s television and digital media, with winners determined by two panels of industry judges. Among this …

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LEGO and PAW Patrol launch new audio content across Spotify, Amazon Music and other major streaming platforms

LEGO is launching a library of new audio content across the biggest music and audio streaming platforms of today, including Spotify, Amazon Music, Audible, Apple music, and Deezer. The new content will take the form of a series of audio plays set within LEGO’s worlds of LEGO Ninjago, LEGO Friends, …

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Spin Master taps Animaccord as global distribution partner for new animated series Super Dinosaur

Spin Master has tapped the international media and licensing specialist, Animaccord, to distribute the first season of the Super Dinosaur – the entertainment company’s latest animated property – across a number of international territories. 26 episodes of Super Dinosaur will be distributed to Russia & CIS, Eastern Europe, Baltic countries, …

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It’s time to get involved with the March 2020 issue of ToyNews

The dust has (almost) settled over another Toy Fair season, meaning it’s time to get involved in the March 2020 issue of ToyNews. ToyNews is accepting copy submissions for this month’s run of product sector guides, including Collectables and Pocket Money Toys, Outdoor Toys, and RC Toys, so don’t miss …

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European marketing agency network We Are Family taps Norton PR as UK partner

The European agency network that specialises in kids, youth, and family marketing, We Are Family, has tapped Norton PR as its UK partner. We Are Family is designed to offer full service support for clients at all stages of their marketing, from initial product developments and research, to their local …

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New York Toy Fair cancels China Pavilion over Novel Coronavirus fears

The Toy Association has cancelled the China Pavilion at this year’s New York Toy Fair over fears of the Novel Coronavirus outbreak. The decision was jointly made in consultation with the China Toy & Juvenile Product Association – organisers of the China Pavilion at the show. Show attendees coming from …

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