Home / Media & PR (page 8)

Media & PR

Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

Read More »

Generation Media: Unsettling times bring a new shape to TV

With schools now closed and the vast majority of the UK population now in lockdown, how have the nation’s viewing behaviours changed? With schools now closed and vast swathes of the population now working from home, we predict, much like we have seen with our international counter parts, viewing to …

Read More »

Asmodee Entertainment appoints Games Workshop’s Christian Dunn as interactive game licensing manager

Asmodee Entertainment has appointed the 20 year licensing and publishing veteran Christian Dunn to the role of interactive games licensing manager. Dunn joins the team from Games Workshop and will principally be focusing on interactive licensing opportunities across Asmodee’s gaming brands, including Catan, Ticket to Ride, Dobble, Arkham Horror, Keyforge, …

Read More »

Angry Birds lands on Netflix with new animated series scheduled for 2021

Rovio Entertainment has struck a new partnership with Netflix and CAKE that will see a new animated series Angry Birds: Summer Madness land on the streaming platform next year. Based on the world of Angry Birds, the run of 40 new 11 minute episodes will debut in 2021 and take …

Read More »

The Independent Toy and Gift Show explores September dates for its 2020 return

Following its announcement last week that this year’s The Independent Toy and Gift Show which was to be cancelled, organisers are now exploring the opportunity to host the show later this year, in September. Originally scheduled for its usual April slot on Tuesday, 21st and Wednesday 22nd next month, the …

Read More »

LEGO resurrects classic pirate building set in latest LEGO Ideas launch

LEGO has turned back the hands of time and looked to yesteryear for the resurrection of one of its most popular themes from way back when, with the announcement of its latest set to emerge from its LEGO Ideas platform, Pirates of Barracuda Bay. The latest announcement is one of …

Read More »

Minions: The Rise of Gru movie release date put on hold as France enters lockdown

Illumination and Universal’s Minions: The Rise of Gru has been moved from its global release slot of late June and early July owing to the deepening COVID-19 pandemic and subsequent lockdown in many countries across the globe. The move was spurred by the current lockdown in France that incorporates Illumination’s …

Read More »

Empowerment, sustainability, wellbeing, and licensing: Kids Insights launches first Global Toys and Games Report 2020

Kids Insights has issued findings from its first Global Toys and Games Report 2020, the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today. Among the key findings of the report – the first in a series of …

Read More »

The Toy Trust cancels the 2020 Toy Trust Activity Day

The Toy Trust has announced its decision to cancel this year’s annual Toy Trust Activity Day. The move has been made in accordance to Government advice amid the deepening COVID-19 situation across not only the UK, but the world, and its impact on the UK toy industry. The Toy Trust …

Read More »

White Paper – Kids Industries explores: Children and COVID-19

The following research and White Paper has been conducted and written by Kids Industries, a research, strategy, and creative agency for the children’s and family market in the UK. Kids Industries researcher, Aleksandra Szczerba offers up her insight into the developing COVID-19 situation, and how children are managing in these …

Read More »