Media & PR

Tonies partners with Life-changing Libraries to support primary school reading resources

Tonies has gifted a number of Toniebox storytelling audio devices to the Life-changing Libraries project, launched by the Waterstones Children’s Laureate, Cressida Cowell MBE, the author-illustrator of the How to Train Your Dragon series. Life-changing Libraries is set to showcase the transformative impact that a well-resourced primary school library has …

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Nostalgia trip | From Hungry Hungry Hippos to Pound Puppies, Brits reveal their best-loved toys of the 1980s

Hungry Hungry Hippos, Pound Puppies, and the TreeTots Family Treehouse have all been named among the top ten most era-defining toys of the 1980s, according to a survey of some 40,000 nostalgic British parents this year.  Taking participants on a trip down memory lane to an age dominated by terrestrial …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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Character Group reports “very strong first half year performance” as turnover grows 44 per cent

The Character Group has reported a “very strong performance” for the half-year ending February, 28 2021 with a turnover increase of 44 per cent to £74.5 million, and underlying pre-tax profit of £6.1m. The toy firm has attributed the successful first half year trading to the strength of its portfolio …

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Stateside | Spin Master’s Tech Deck highlights commitment to growing the sport with USA Skateboarding sponsorship

Spin Master has underscored its ‘commitment to growing and celebrating the skateboarding culture’ on an international scale through its latest Tech Deck partnership, taking up official sponsorship of USA Skateboarding, the country’s national governing body for the sport. The Tech Deck brand is recognised as a global leader in the …

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Mattel UK joins IAB UK’s Gold Standard ‘to drive change in digital advertising’

Mattel UK has joined the industry body for digital advertising, IAB, and its UK alliance of Gold Standard advertiser supporters. The IAB actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling digital media if they meet set criteria around improving the digital advertising …

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International news | Moose Toys unveils world’s first Moose Imagination Tree at Melbourne’s Monash Children’s Hospital

Moose Toys has unveiled the world’s first Moose Imagination Tree, developed in collaboration with The Walt Disney Company and taking root at Melbourne’s Monash Children’s Hospital in Australia. Standing at over 16 meters tall, the tree climbs four levels of the Melbourne hospital to provide patients and their families with …

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Stateside | IMC Toys and VIP Pets partner with children’s charity Hair We Share

IMC Toys and its VIP Pets collectable brand has partnered with the New York-based charity, Hair We Share for a series of donations that will provide hairpieces to children suffering from medical hair loss. To mark the start of the partnership, a donation of 15 hairpieces is being made through …

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Spielwarenmesse introduces New Exhibitor Package for industry newcomers hitting the trade fair in 2022

Spielwarenmesse is introducing a New Exhibitor Package to its 2022 Nuremberg toy fair, developed to enable industry newcomers to hit the market when the doors to the in-person event open next February. It’s part of the declared goal of the trade fair organiser, Spielwarenmesse eG, to allow first time exhibitors …

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Mookie Toys appoints Norton PR to handle new product launches for 2021

As part of a strategic change of direction to refresh its PR function for 2021, Mookie Toys has appointed Norton PR to handle new product introductions and support existing lines in the UK. Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and …

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