Media & PR

Masters Traditional Games and Semmalina named Green Board Games Indie Retailer of the Month

The independent toy shops, Masters Traditional Games in St Albans and Semmalina Star Bags of London have been named The Green Board Game Company’s Independent Retailer of the Month for January and February, respectively. First up, Green Board Games has recognised the mastery in Masters Games, for delivering a ‘robust …

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Toys R Us Canada launches major marketing campaign with Toronto Blue Jays sponsorship

Toys ‘R’ Us Canada appears to not be shying away from marketing spend this year, having signed a three-year sponsorship deal with the Canadian baseball team, the Toronto Blue Jays. The national campaign will include family activations, birthday celebrations and key marketing promotions, as it looks to drive engagement with …

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The Outdoor Toy Awards partners with DC Thomson for 2019 return

A media partnership with DC Thomson Media, who, through its 110% gaming and Sweet magazines, will reach a wide audience with competitions and content on their pages in issues running into the summer holidays, as well as activity on social channels.

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Generation Media passes £2k in fundraising for the Toy Trust charity

Fundraising to date (which began in November 2018 with Generation Media’s KidCon18) has surpassed £2,000 and will continue through to the Toy Trust Big Challenge 2019 where the aim is to have at least 10 participants in events ranging from the 5km Walk to the Triathlon.

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