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Craft Buddy to host trade open day and workshops for newest arts and crafts lines

The art and craft specialist, Craft Buddy is opening its doors and inviting trade customers, existing and new, to open days on June 28, 29, and Monday July 1 this year. The event – taking place at the firm’s Buckinghamshire headquarters – will offer visitors exclusive viewings of its newest …

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The Outdoor Playtime Awards expands to accommodate “overwhelming response”

With just a month to go before the The Outdoor Playtime Awards 2019, organisers have expanded its play space to accommodate the “overwhelming influx of entries.” Response to the awards highlights what has been cited as a ‘solid start to the year’ for the outdoor toy category, that has been …

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A Girl for All Time brings crowdfunding platform in house in industry first

A Girl for All Time, the company behind the award-winning dolls designed to portray moments in history is looking to switch up the crowdfunding scene, by bringing efforts in house. In what is recognised as an industry first, the company is trialling a crowdfunding initiative that is shunning platforms like …

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Independent Toy & Gift Show visitor numbers grow 15 per cent

The AIS Independent Toy and Gift Show is celebrating a record attendance for this year’s event, having seen second day visitor numbers increase by 15 per cent on last year’s show. The show kicked off last Monday, April 29th when it saw visitor numbers match the previous year’s first day …

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Fisher-Price sponsors Giovanna Fletcher’s hit parenting podcast Happy Mum, Happy Baby

Fisher-Price is sponsoring the newest series of the successful parenting podcast, Happy Mum Happy Baby, created by the author, influencer and presenter Giovanna Fletcher. After partnering with Fletcher in 2017 and 2018, the relationship continues to Series Four, as the series returns with the promise of an exciting line up …

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GB Eye sees ‘strong growth for 2019’ with Hello Communications partnership

The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe. As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and …

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Toymaster 2019: Magic Box to celebrate Moji Pops and SuperZings with show activities

Magic Box Toys is celebrating the success of its collectable ranges SuperZings and MojiPops with specially planned activity at this year’s Toymaster show. Visitors to the Magic Box stand in the Upper Marquee can join the MojiPops party by grabbing a colleague, choosing a prop and snapping a selfie in …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Tactic Games takes home double silver in Bizziebaby Awards 2019

The Finnish toys and games company, Tactic Games has been handed two silver awards in the Bizziebaby Awards 2019. Wonders of the World has been awarded Silver in the in the ‘Educational Toys Category’ – an accolade to the gameplay which sees players travel around the world and attempt to …

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LEGO, Spin Master among big names returning for Toy Fair 2020

Toy Fair 2020 is shaping up to be “another busy and vibrant show,” say organisers who have seen an 84 per cent re-booking rat just three months after this year’s show. It’s a marked increase on the rate of re-booking this time last year. A successful sold-out Toy Fair 2019 …

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