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University Games makes move for outdoor market with Maranda Games takeover

University Games is expanding its North American reach with the acquisition of Maranda Games, the team behind popular US outdoor games including Ladderball and board games such as Sneaky Statues. The acquisition has placed University Games in the outdoor sector, a new product category for the games and puzzles specialist. …

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Alpha Group UK makes award-winning Super Wings learning resources available for home schooling

Alpha Group UK has been awarded recommended status by iChild for its Super Wings national pre-school campaign which ran during autumn winter 2019. As a support for parents, key workers and families balancing home schooling, the brand is now making the learning resources available for free download, during these unprecedented …

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Melbot Studios secures Kickstarter funding for AR kawaii pet care toy in 24 hours

Melbot Studios has joined the Kickstarter elite, having secured 100 per cent of its target funding in just 24 hours of its Melbits campaign going live on the crowdfunding platform. The Spanish tech toy studio took to Kickstarter last month with a project to bring virtual and physical pets together …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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The Games and Puzzles April issue of ToyNews is available to read online now

As the Games and Puzzles issue of ToyNews makes its way to readers up and down a country turned on its head by the current COVID-19 pandemic, there’s an old saying I like to turn to in times like these: ‘You don’t know resilience until you’ve put a magazine to …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can …

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Spielwarenmesse strips Calculix of Startup ToyAward over IP infringement case

The international toy distributor, Calculix, has been stripped of its Spielwarenmesse ToyAward, following accusations that its winning product, the Calculix number bricks, was a direct rip-off of a toy line it had previously distributed on behalf of the company, Sumblox. This marks the first time in the history of Spielwarenmesse’s …

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Ricky Zoom revs up for debut on Channel 5’s Milkshake this April

Ricky Zoom, the newest animated pre-school IP from Entertainment One, is preparing to speed onto Channel 5’s multi-platform pre-school block, Milkshake, where is will air daily from April 20th this year. To crank up excitement around the show’s terrestrial launch in the UK, Milkshake! is supporting with pre-promotional on-air exposure …

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MGA Entertainment helps kids keep connected throughout social distancing with LOL Surprise BFF Pen Pal campaign

MGA Entertainment’s LOL Surprise is helping children remain connected with their friends and family while the world undergoes social distancing and school closures with the launch of its national BFF Pen Pal campaign. The campaign has been launched to help combat the feelings of separation by encouraging children who are …

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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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