Media & PR

The Insights People launches media campaign planning platform Media Mix Compass

The kids’ and parents market intelligence specialist, The Insights People, has launched a new platform designed to help brands monitor their global media campaigns across 13 territories. Called the Media Mix Compass, the media planning tool has been launched in order to assist companies plan, monitor, and evaluate their media …

Read More »

Small Business Britain urges UK toy shops and companies to enter Small Business Awards

The UK’s small businesses are being urged to get involved with this year’s Small Awards, a nationwide search for the best small firms the country has to offer, conducted by the team behind Small Business Britain. First launched in 2017, the annual awards have 11 unique categories across everything from …

Read More »

LEGO partners with online child safety think tank DQ Institute to launch new learning experience

The LEGO Group has struck up a new partnership with the digital citizenship and online child safety think tank DQ Institute for a project that will help kids develop the skills they need when navigating the digital world. The project sees LEGO launch a new, interactive learning experience – co-designed …

Read More »

Generation Media | Brands, Place, Trace: Vaccinate against bad planning and focus on innovation

At this point in the pandemic it comes as a relative certainty that aspects of life as we knew it pre-2020 simply won’t be the same again. For the media space, this couldn’t be more true, as the coronavirus has simply sped up the processes that were happening long before …

Read More »

Fashion toy brand Harumika joins sponsor line-up for kids’ fashion show Mini Mode

The global kids fashion week, Mini Mode has revealed a sponsorship partnership with the award-winning Harumika toy brand as it prepares to launch two virtual runway shows later this month. Founded by the UK childrenswear designer, Amanda Rabor, Mini Mode spotlights kids’ fashion with a focus on empowerment and building …

Read More »

Children’s marketing rivals join forces to launch podcast series Kids Market Insight

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

Read More »

Spielwarenmesse BrandNew clocks over 55,000 visitors in first five days

Spielwarenmesse has reported a strong, positive response to its digital BrandNew platform, curated in the wake of the cancellation of this year’s traditional Toy Fair season. A platform devised to offer the industry information about this year’s toy trends and innovations, BrandNew has already clocked an impressive 55,442 visitors and …

Read More »

Book of Beasties to provide UK schools with children’s mental health support

The children’s mental wellness game developer, Book of Beasties has committed to providing all schools in the UK with free remote learning mental health support, to help children through the current crisis. The London-based startup, creator of a multi-award winning mental wellness card game is aiming to reach over 6 …

Read More »

The Toy Trust Media Auction raises over £72,000 for UK small charities

The Toy Trust Media Auction has raised an impressive £72,200 in its quest to support small UK children’s charities this year, through the donation of airtime media slots from the likes of Sky, Nickelodeon, and Pop. Leading children’s media channels that also included the likes of ITVB, CITV, and Channel …

Read More »

Place your final bids in the 2021 Toy Trust Media Auction

Don’t miss your chance to place a winning bid on the 2021 Toy Trust Media Auction which closes today (Monday 1st February) at 5pm. As the second largest fundraising activity for the Toy Trust each year, the annual Media Auction ‘is a classic win-win scenario for all’. Not only can …

Read More »