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Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month. Taking place on September 25 and 26 this year and running exclusively on …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Moose Toys underlines mission to ‘keep ahead of the innovation curve’ with latest Christmas picks

Moose Toys is keeping ‘ahead of the innovation and design curve’ this season, as it unwraps a trio of new launches in the youth electronics and fashion dolls sectors. Squeakee the Balloon Dog, Gotta Go Flamingo and the fashion doll line FailFix are each tipped to be big numbers for …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Into the wild: How The Den Kit Company is taking us all back to nature

Given nothing but a tarpaulin, some rope, and a billhook, Kay Miller – one half of the founding duo of the Den Kit Company – didn’t just McGuyver her way to creating shelter for the night during her Forest School teacher-training, but lit the spark of the inspiration that has …

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LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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Hamleys expansion and investment ‘will be significant and worthy of a 260 year old brand’

Hamleys is pushing forward with expansion plans for its 260 year old toy selling business which includes a refurbishment of its iconic London store on Regent Street and the potential to open new stores across the UK. The toy retailer’s current owner Reliance Brands has underlined its plans to for …

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Hasbro launches its Cans of Kindness Play-Doh campaign to celebrate teachers around the globe

Hasbro is celebrating teachers and educators this back to school season with the launch of a new Play-Doh campaign titled Cans of Kindness, a global initiative to recognise and reward teachers that uplift, inspire, and encourage children every day. The Play-Doh brand is calling on consumers around the world (well, …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Toy Shop UK reveals the winners of its Independent Toy Awards 2020

Toy Shop UK has unveiled the winners of its 13th annual Independent Toy Awards, highlighting the products that the UK’s indie toy retail scene think will be the top picks for parents this Christmas. A full list of winning products can be seen at http://www.toyshopuk.co.uk/ita/  Medal logos have been awarded …

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