Media & PR

Barbie debuts Queen Elizabeth II Tribute Collection doll

In celebration of The Queen’s historic Platinum Jubilee, Barbie is recognising Her Majesty Queen Elizabeth II, the longest-ruling monarch in British history, with a Tribute Collection Barbie doll made in her likeness. The Queen Elizabeth II Barbie Doll is instantly recognisable in an elegant ivory gown and blue riband adorned …

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Plum Play wins Queen’s Award for Enterprise 

Lincolnshire-based business Plum Play is one of 226 national organisations to be recognised with a Queen’s Award for Enterprise.  Now in its 56th year, the Queen’s Award celebrates outstanding businesses in four categories: Innovation, International Trade, Sustainable Development and Promoting Opportunity. This year, Plum Play has been globally recognised with …

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Hornby celebrates the Queen’s Platinum Jubilee with limited-edition model

Hornby has partnered with Severn Valley Railway to produce a representation of the ‘Elizabeth II’ locomotive, in a limited edition of 1,500. In a move that sparked worldwide excitement among rail enthusiasts in 2022, the Severn Valley Railway commissioned the temporary repainting and renaming of SR West Country Class 34027 …

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Aconyte Books launches tabletop gaming book series Play to Win

Aconyte Books, the publishing wing of Asmodee Entertainment, has announced the first two books in a brand-new non-fiction series, Play to Win. This new range of non-fiction titles will focus on the world of games and gaming, to entertain, inform and intrigue gamers and an interested general audience alike. The …

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MGA Entertainment launches sustainable packaging for L.O.L. Surprise!

MGA Entertainment, Inc. has announced that this month, the company will begin to produce its globally recognised  L.O.L. Surprise! spherical packaging using sustainable materials, such as bamboo, wood, sugar cane and other natural materials, in place of plastic. The new spheres are compostable and do not include plastic wrapping. Launching with …

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Melissa & Doug to plant 10m trees by 2030

Melissa & Doug has announced that it will plant 10 million trees by 2030 to contribute to a greener, healthier planet for our children.  The company, known for its wooden toys, is expanding its partnership with One Tree Planted, a global reforestation programme, to help reach that goal. One Tree Planted projects focus on …

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Cry Babies Magic Tears launches on Netflix

Fans of Cry Babies Magic Tears now have even more options to follow their favourite characters’ adventures as IMC Toys has secured a global deal with the world’s leading entertainment streaming service, Netflix. Full episodes of the popular animated series will be available to stream in homes in 24 languages and over 190 countries where …

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Toy of the Year Awards to move to autumn

The Toy Foundation has announced the next Toy of the Year (TOTY) Awards will be held September 20, 2022 at The Toy Association’s 2023 Preview & 2022 Holiday Market, which is taking place at the Dallas Market Center September 20 to 22. Historically celebrated in February and regarded as the …

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New August dates for Toy & Edu China

In light of the evolving pandemic situation across China, Toy & Edu China, Baby & Stroller China and Licensing China will now be held from 5–7 August. The three shows will still take place at the Shenzhen World Exhibition & Convention Centre to provide an invaluable business trading hub for …

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Scrabble launches new initiative to combat loneliness

Today, on National Scrabble Day, Scrabble has unveiled a new initiative to foster community and combat loneliness, after new research has found that almost half of Brits would like to feel more connected to their communities and 36 per cent feel lonelier since the pandemic. Findings show that over half …

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