Media & PR

Stateside | IMC Toys and VIP Pets partner with children’s charity Hair We Share

IMC Toys and its VIP Pets collectable brand has partnered with the New York-based charity, Hair We Share for a series of donations that will provide hairpieces to children suffering from medical hair loss. To mark the start of the partnership, a donation of 15 hairpieces is being made through …

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Spielwarenmesse introduces New Exhibitor Package for industry newcomers hitting the trade fair in 2022

Spielwarenmesse is introducing a New Exhibitor Package to its 2022 Nuremberg toy fair, developed to enable industry newcomers to hit the market when the doors to the in-person event open next February. It’s part of the declared goal of the trade fair organiser, Spielwarenmesse eG, to allow first time exhibitors …

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Mookie Toys appoints Norton PR to handle new product launches for 2021

As part of a strategic change of direction to refresh its PR function for 2021, Mookie Toys has appointed Norton PR to handle new product introductions and support existing lines in the UK. Spearheading a consumer PR drive across all the company’s key ranges including Outdoor, Yulu Toys, Silverlit and …

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Playtime PR joins UK industry support of London play charity The Toy Project

The London toy and play charity The Toy Project has welcomed support from the UK toy industry specialists, including the PR and communications expert, Playtime PR who has added its name to the growing list of sponsors of the organisation’s brick and mortar workshop and therapy space, The Play Room. …

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Women in Toys, Licensing and Entertainment reschedules 30th Anniversary Wonder Women Awards

Women in Toys, Licensing, and Entertainment has rescheduled its 30th Anniversary Wonder Women Awards for Sunday, February 20, 2022 in New York City, to coincide with the next in-person Toy Fair New York. WIT has previously rescheduled this year’s Wonder Women Awards for September 2021 in Los Angeles due to …

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Brainstorm Toys teams supports primary school recycling campaign across Yorkshire

Brainstorm Toys has struck up a new partnership with the environmental consultancy Comply Direct to support a school recycling campaign taking place across seven primary schools in Yorkshire. Developed to highlight the challenges of Waste of Electrical and Electronic Equipment (WEEE Recycling) in the UK, the two-week project will see …

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LEGO recreates Pillars of Creation images captured by the Hubble Space Telescope

The LEGO Group has recreated images captured by the famous NASA/ESA Hubble Space Telescope in brick form and unveiled them in 160 LEGO stores across the globe as part of the Danish toy maker’s LEGO Go Beyond space campaign. The campaign kicked off last month with the launch of the …

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Hobby renaissance and ‘avalanche of new product’ helps Hornby to successful Q4 trading

A renaissance of the hobby market and an ‘avalanche of new product releases’ are among the factors credited by Hornby Hobbies to its latest business boost, culminating in a 28 per cent increase in sales year-to-date in the company’s latest trading report. The international models and collectables group released its …

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The LEGO Group ranked world’s most highly regarded company in latest RepTrak 100 survey

The LEGO Group has been ranked as the world’s most highly regarded company when it comes to corporate reputation according to the RepTrak Company’s annual Global RepTrak 100 survey. Te results of this year’s survey mark the second year running that the Danish toy maker has taken the top spot. …

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Tonies donates storytelling boxes and figures to UK children’s charity Starlight

Tonies has gifted 500 Tonies figures and heavily discounted Toniebox storytelling audio devices to the UK’s children’s charity, Starlight in its campaign to bring play to children undergoing serious medical treatment across the country. The Tonieboxes support the charity’s Storybox programme that provides storytelling toys, books and crafts to children in …

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