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Media & PR

Ridley’s Games scores audience of 1.6million in money-can’t-buy marketing win

Wild & Wolf celebrated some money-can’t-buy kind of coverage for its toy and games brand Ridley’s Games this summer, when it appeared not only on Chris Evans’ Breakfast Show on Virgin Radio, but also on influencer Zoella’s Day in the Life Youtube video. On August 29, Wild & Wolf’s Ridley’s …

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Spin Master lands broadcast and streaming partners for Hatchimals: Adventures in Hatchtopia

Spin Master has secured a slate of broadcast and streaming partners for its animated series Hatchimals: Adventures in Hatchtopia. The series, produced by the Canadian toy and entertainment company will now be available through Netflix in a global deal, as well as via Carousel (Russia), Nelonen (Finland), Ruutu (Finland, RTL …

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Disney signs 10 year deal with British film studio Pinewood

Disney has just signed a deal to rent the majority of Pinewood Studios in Buckinghamshire, bringing the battle of the media giants to UK soil as both continue to vie for UK talent. The Studio landed a ten-year lease for the studio space it used for past films such as …

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Jazwares has reportedly made takeover bid for Jakks Pacific

Toymaker Jakks Pacific is said to have received a takeover offer from the owner of Jazwares amid a steep slide on its share prices this week. Reported by the LA Times and according to people close to the matter, Jazwares’ parent company, Alleghany Corp, made an offer to buy Jakks …

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LittleConcepts launches ten new lines from sustainable toy firm Plan Toys

Toy and gift distributor LittleConcepts is launching ten new children’s products from the reputable sustainable wooden toy brand PlanToys. PlanToys is recognised widely for its adoption of an eco-efficient concept in its toy-making processes, one that’s been in place since 1981. This concept has always motivated PlanToys to take advantage …

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Spielwarenmesse plugs into baby and infant market as sector hits €7.2bn in Germany alone

Spielwarenmesse will be tapping into a rapidly expanding and vastly diversifying baby and infant market for its 2020 toy fair, welcoming visitors to discover the latest innovations in the market at its Nuremberg show next year. It’s part of a move to better plug into the growing market, and follows …

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Generation Media: TV’s great resolve

Kids’ TV audiences are declining, as children spend more time across digital channels, but traditional linear still holds its own. Generation Media’s Michaella Williams explores below. When it comes to observing children’s device and media habits today, it is increasingly easier for us all to assume that digital channels are …

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The Board Game Book returns to Kickstarter for Volume 2

Following the industry-wide success of his first volume, Owen Duffy, the lead author of The Board Game Book, is taking to Kickstarter to crowdfund money and awareness for the follow-up edition, The Board Game Book, Volume 2. To be published by the specialist geek and gamers publishing house, Clyde & …

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Barbie to be honoured with Brand Icon Award at 60th Clio Awards ceremony

The iconic fashion doll Barbie is to be honoured with a Brand Icon Award at the 60th annual Clio Awards ceremony, an international awards event that celebrates the creative businesses. Hosted by Andy Cohen, the event will see Mattel’s global head of dolls, Lisa McKnight accept the honour on behalf …

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Warner Bros. celebrates Batman’s 80th at Mojo Nation’s Play Creators Awards

Warner Bros. is continuing to celebrate the 80th anniversary of its caped crusader, taking up sponsorship of the Design Icon award at this year’s Play Creators Awards. Representatives from Warner Bros. UK – the studio behind DC, the DC universe, and of course the iconic DC character Batman, will be …

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