Media & PR

Kids Insights expands its children’s market intelligence operations into Russia and China

This week marks yet further international expansion for the kids market intelligence specialist, Kids Insights, as the group takes its services into the Russian and Chinese markets. The creation of Kids Insights Russia and Kids Insights China follows the launch of the brand into Australia and Canada back in July. …

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Hong Kong Toys & Games Fair and Baby Products Fair moved from January to April 2021

The Hong Kong Toys & Games Fair and the Baby Products Fair have been moved from their usual January slot to a later date in April next year. The rescheduling of the two shows originally slated for January 11 to January 14 2021 arrives amid continued control measures and restrictions …

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Beano Studios brings Dennis & Gnasher: Unleashed to UK cinemas in Generation Media partnership

Beano Studios is bringing Dennis & Gnasher: Unleashed to the big screen through a distribution partnership with Generation Media that will see six hand-picked episodes of the popular series screen across the UK and Ireland this October half term. The episodes, packaged under the Dennis & Gnasher: Unleashed! On The …

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Kids, youth and family research unit Giraffe Insights awarded 2020 Confirmit Achievement

The kids, youth, and family specialist research agency, Giraffe Insights, has been awarded a 2020 Confirmit Achievement in Insight and Research Award in the Project and Innovation category in recognition of the firm’s success in market research and insight practices. Giraffe Insights is known for conducting research for brands across …

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LEGO unveils 13-foot globe showcasing LEGO builds from families across the world

The LEGO Group has unveiled its latest installation in the form of a 13-foot globe that showcases LEGO builds from families across the world, as part of the toy maker’s Rebuild the World initiative. The globe is on display at LEGO House in Billund, Denmark, and boasts over 350,000 LEGO …

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Harry Potter Hogwarts Castle puzzle takes Bloggers Choice as BlogOn Toy Awards reveals 2020 winners

University Games’ Harry Potter Hogwarts Castle 3D Puzzle has taken home the Blogger Choice Award for 2020, a choice reflective of the boom the puzzles market that has seen since the UK was subjected to lockdown restriction this year. The award was given at this year’s BlogOn Toy Awards, which …

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Panini launches a brace of licensing moves including latest Fortnite collection and new Brand Licensing platform

The trading cards and collectable stickers specialist Panini looks to be striking hard at the licensing space this season, with the launch of not only its latest Fortnite sticker collection but a new Brand Licensing platform that will showcase the brand’s efforts in the licensed consumer products space. In the …

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Toy Industries of Europe reveals the winners of its 2020 Play For Change Awards

Toy Industries of Europe has revealed the winners of its 2020 Play For Change Awards, its inaugural awards that focusing on the recognition of toys and practices that help children confidently navigate the world with respect for themselves, others and for the planet. Whittled down from a long list of …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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