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Fisher-Price sponsors Giovanna Fletcher’s hit parenting podcast Happy Mum, Happy Baby

Fisher-Price is sponsoring the newest series of the successful parenting podcast, Happy Mum Happy Baby, created by the author, influencer and presenter Giovanna Fletcher. After partnering with Fletcher in 2017 and 2018, the relationship continues to Series Four, as the series returns with the promise of an exciting line up …

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GB Eye sees ‘strong growth for 2019’ with Hello Communications partnership

The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe. As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and …

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Toymaster 2019: Magic Box to celebrate Moji Pops and SuperZings with show activities

Magic Box Toys is celebrating the success of its collectable ranges SuperZings and MojiPops with specially planned activity at this year’s Toymaster show. Visitors to the Magic Box stand in the Upper Marquee can join the MojiPops party by grabbing a colleague, choosing a prop and snapping a selfie in …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Tactic Games takes home double silver in Bizziebaby Awards 2019

The Finnish toys and games company, Tactic Games has been handed two silver awards in the Bizziebaby Awards 2019. Wonders of the World has been awarded Silver in the in the ‘Educational Toys Category’ – an accolade to the gameplay which sees players travel around the world and attempt to …

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LEGO, Spin Master among big names returning for Toy Fair 2020

Toy Fair 2020 is shaping up to be “another busy and vibrant show,” say organisers who have seen an 84 per cent re-booking rat just three months after this year’s show. It’s a marked increase on the rate of re-booking this time last year. A successful sold-out Toy Fair 2019 …

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Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Teletubbies to make big screen debut with Vue Entertainment singalong screening

DHX Brands has teamed up with Vue Entertainment in the UK for a special Teletubbies singalong screening, called Teletubbies Songtime at the Cinema. From June 7th this year, families and young Teletubbies fans will be able to chime along to the popular cast of characters in a 60 minute show …

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Mojo Nation moves this year’s Play Creators Festival dates

Mojo Nation’s Play Creators Festival has been moved to one week earlier than previously announced, now kicking off in early September. The three day festival is designed to bring together some of the brightest design talent to share ideas, inspire creativity and help companies of all sizes and specialities uncover …

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