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Media & PR

Norton PR and ChizComm form strategic alliance for US and Canada

The UK kids market, family and licensing PR agency, Norton PR and Marketing is embarking on a new partnership with the Toronto and New Jersey-based agency ChizComm across new and existing clients. Recognised by many as the largest purchaser of children’s media across traditional and emerging platforms (TV, OTT, VOD, …

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Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

It’s already becoming a week for re-branding, as Fundamentally Children – the home of The Good Toy Guide – has revealed its new identity for 2020 and beyond as Dr Gummer’s Good Play Guide. The new, simplified messaging of the organisation has been created to highlight the focus of the …

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University Games completes two-year Paul Lamond merger with new corporate branding

The final piece of University Games’ two-year merger of Paul Lamond Games has fallen into place, with the unveiling of the company’s new corporate branding. Marking a fresh start for 2020, the new logo is to be rolled out by University Games across the world. Richard Wells, managing director of …

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Asmodee, Mojo Nation and UK Games Expo partner on Art of the Tabletop student initiative

Asmodee has teamed up with Mojo Nation and UK Games Expo to launch an initiative aimed at encouraging more illustration and graphic design students to consider careers in board games. Launching in February, the Art of the Tabletop initiative will see students from several universities across the UK tasked with …

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This year’s Kids at Play Interactive Awards winners have been revealed

Hasbro’s Lightsaber Academy, Virsix Games’ St. Noire and Bandai Namco’s tori have been named among the winners of this year’s Kids at Play Interactive Awards. CES is the showcase for technology and innovation. At the heart of innovation is a multi-million dollar toy industry that’s committed to growing digitally-adept future …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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Tru Kids Brands and TTPM host fifth People’s Play Awards on YouTube channel

Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards. In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to …

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Hornby Hobbies celebrates award winning year for Chunkies, Airfix, Scalextric, and more

For Hornby Hobbies, the past 12 months have signalled somewhat of a return to form. Not only has the heritage British toy brand seen rising revenues and narrowing losses, but has made it a year of award winning brands across its portfolio. Over the course of 2019, Hornby has managed …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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Spring Fair encourages retailer sustainability with Power of One Transparency Award

Spring Fair is launching the ‘Power of One’ Transparency Award for its 2020 outing, part of a campaign to support and encourage retailers and their suppliers to make sustainable and eco-conscious changes. The show’s organiser Hyve Group is now extending the initiative to supply chain ethics with the Power of …

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