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BeyBattle Burst sees surging demand in MENA as fans ready for 2019 Asia Championship

BeyBattle Burst has reinforced its position as one of the most popular action collectable toys for boys in the Asian market, following a season of strong sales and the success of another BeyBattle Burst Asia Championship. BetBattle Burst, the official trademark across MENA, is currently one of the region’s best …

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Jazwares named master toy partner for US YouTube star Blippi

Jazwares has been named the master toy partner for the popular YouTube star Blippi, charged with building a line around some of the online character’s most watched content and opening experiences. The new range will span collectable blind bags, figures, vehicles, play-sets, plush, novelties, musical instruments, bath toys and more. …

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More than 800 companies donate to Spielwarenmesse’s charity support campaign

Around 800 companies who exhibited at Spielwarenmesse earlier this year have made donations spanning cuddly toys to traditional board games to numerous welfare institutions in and around Nuremberg, as well as SOS Children’s Villages across Germany. The donations – made following this year’s successful Spielwarenmesse in February – filled more …

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Disney-Pixar release latest Toy Story 4 trailer

Disney has released the second full-length trailer for this summer’s Toy Story 4, offering audiences a better idea of just who Duke Caboom – the daredevil bike riding toy voiced by Keanu Reeves – really is. Toy Story’s famed collection of original toys, including Woody, Buzz Lightyear and the Potato …

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Promotions, new appointments and an office move at The Insights People

The Insights People continues to expand, welcoming a raft of promotions, new appointments, and a move to a new office space along Oxford Street in Manchester. The market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new …

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Spielwarenmesse 2020: “Bookings are off to a flying start”

Exhibitor bookings for next year’s Spielwarenmesse in Nuremberg have got off to a flying start, according to the show’s organisers with newcomers and returning companies already signing up for the 2020 event. The world of toys is scheduled to gather again in Nuremberg from January 29 to February 2, 2020, …

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LIMA marks ‘new era for licensing community’ with Licensing International rebrand

LIMA, the International Licensing Industry Merchandisers’ Association is marking the new era of the professional licensing community, rebranding itself as Licensing International from today. The new name, identity and visual language has all been designed to “better reflect the current state of the licensing industry and where it’s headed in …

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Play and Tech sector at heart of new direction for Autumn Fair 2019

Play and tech will be the topic of focus for the toy industry at this year’s Autumn Fair, as the show prepares to recalibrate and launch its new direction for 2019 and beyond. The NEC show will be unveiling a raft of new initiatives and changes this year, kicking off …

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Gibsons celebrates 100th birthday with major sale on its puzzles

Marking 100 years of trading as a British, family business this year, Gibsons is offering puzzlers 15 per cent off any Gibsons jigsaw, spreading those birthday celebrations far and wide. The story of Gibsons began in 1919, when founder, Harry Percy Gibson, brought a raft of indoor games such as …

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MV Sports among award winning partners at first PAW Patrol Summit

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. Last week, Viacom Nickelodeon Consumer Products and Spin Master held the first summit of its kind, recognising the accomplishments of retail and licensing partners with the …

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