Media & PR

The Toy Association and Spielwarenmesse to bring World of Toys Pavilion to Toy Fair New York

The Toy Association has struck up a new partnership with Spielwarenmesse eG to bring its international World of Toys Pavilion to Toy Fair New York 2022. The deal marks the first time Toy Fair New York will be hosting the platform. The opportunity has been made possible by the newly …

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Spielwarenmesse launches ToyAcademy platform for year-round insight and expert talks

Spielwarenmesse is launching a new platform to host talks spanning some of the biggest topics to be affecting the international toy industry, from retail to sustainability. Called the ToyAcademy, the platform will welcome experts from across the global industry to share their insight and stance on important factors affecting the …

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MadeForMums opens its MadeForMums Toy Awards 2021 for entry

MadeForMums has opened entries to the MadeForMums Toy Awards 2021, the annual consumer facing awards to celebrate the best toys at every age and stage, from newborns to preteens. The MadeForMums Toy Awards are judged by an army of child testers, with the help of their parents, the MadeForMums editorial …

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Sawdust and Rainbows picks up multiple awards at Loved by Parents 2021

Sawdust and Rainbows has scooped multiple awards for its best-selling wooden indoor climbing frame, the Wee’UN in this year’s Loved by Awards Awards, including Best Wooden Toy and Best Activity Toy. The Northern Ireland-based start-up proved to be a favourite among judges, picking up three platinum awards for its Pikler …

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Stateside | The Toy Association celebrates 105th anniversary this week

The North American toy industry organisation, the Toy Association is celebrating its 105th anniversary today, June 9th, 2021, marking over a century of working with government, consumers, and its members to raise awareness of the importance of toys and play. Established in 1916, the Association has been at the forefront …

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Creative Play Awards 2021 now open for entries as the event returns for the 14th year running

The Creative Play Awards 2021 is now open for entries, recognising the best creative toys, games, books, and resources available for young children, and supporting learning through creative play. Despite the challenges of last year, the awards witnessed a record number of entries received in 2020, encouraging high hopes for …

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LEGO details first livestream LEGO CON offering exclusive reveals and fan content

LEGO has detailed its inaugural LEGO CON, a two-hour live event that will offer fans and families VIP behind the scenes access to the latest developments from the toy maker, as well as a platform to share their passion with the global LEGO audience. During the live livestream show, attendees …

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Posh Paws raises over £10,000 for NHS Charities Together with NHS Thank You Bear

The plush toy and gifting specialist, Posh Paws – alongside its parent company Whitehouse Leisure – has raised over £10,000 for NHS Charities Together through sales of its specially designed NHS ‘Thank You’ Bears over the course of the past year. Designed to play a cheering and clapping sound when …

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Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

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Gibsons to star in ITV’s Made in Britain, a behind-the-scenes series documenting the UK’s iconic brands

The independent jigsaw puzzle and board game company, Gibsons, is to play a starring role in this week’s episode of ITV’s Made in Britain, a behind-the-scenes look at how some of the country’s most iconic brands are made. Having been approached by the production company, Daisybeck Studios last autumn, the …

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