Campaign will air throughout July and August between 4pm and 7pm, seven days a week
Read More »Playmobil strengthens digital presence ahead of 40th anniversary
Firm welcomes 20 new bloggers to its Playologist programme and steps up marketing ahead of anniversary.
Read More »Wow Stuff starts search for distribution partner for Real FX with new teaser trailer
New racing car system combines R/C, slot car and video gaming technology.
Read More »Tomy launches accreditation badge scheme for bloggers
The logo to be awarded to bloggers that have worked with Tomy over six months and meet a set criteria
Read More »INTERVIEW: Daniel Steel and Ben Hogg, Esdevium Games
Since the '70s, board games specialist Esdevium has grown into a diverse supplier of toys, from trading cards to collectables and hobby games – and it’s growing further. Dominic Sacco speaks to MD Daniel Steel and marketing exec Ben Hogg about the firm’s exciting slate of products.
Read More »Vivid takes wraps off Canimals Recycling Challenge
Bloggers and children encouraged to 'build something new from something old' to house Canimal characters.
Read More »Epoch confirms UK distribution of Sylvanian Families
Newly formed Epoch UK to handle brand from January 1st 2014; Graham Brennan appointed as MD.
Read More »Tomy launches competition to redesign Britain’s
Firm will target design students, with the competition offering the winner an internship at the company.
Read More »She who dares wins: Start-ups and dealing with aggressive competition
Scoot founder Claire Burley on the dangers of being a start-up firm with a good idea, and the challenge of protecting your intellectual properties.
Read More »The return of Beyblade: new toys, game and TV show due this year
“Beyblade is the number one battling toy brand for kids, and this year we are confident the new line and series will solidify that position for 2014," says Nelvana.
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