ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Retailer reports almost 500 per cent increase in average weekly sales of Talking Plush since Easter.
Read More »CAMPAIGN OF THE MONTH: LEGO
A host of outdoor campaigns will get LEGO Star Wars and Chima sets in front of children this summer and beyond.
Read More »Character expects half a million sales for ChillFactor
Company reports great response from product which went on sale last week.
Read More »Esdevium to supply exclusive Doc McStuffins Dominoes
Licensed pre-school game due autumn/winter 2013.
Read More »Mattel’s Monster High rules at BVA Awards
Picks up Children's Marketing Initiative of the Year for Universal Pictures home entertainment drive.
Read More »Character to distribute Plants vs Zombies toys in UK
Plush and plastic products based on hit app game due.
Read More »Flair rolls out Kixi ‘Scoot Safe’ drive
Firm to promote safety during the summer holidays among children aged three to five.
Read More »Turtles, Dora, SpongeBob Floppets due
Collectables brand Floppets signs licensing deal with Nickelodeon.
Read More »Record ad spend for new Transformers toys
"We are set to cement our position as a top performing evergreen brand," says Hasbro.
Read More »Character Options takes a bold leap with new-look Teksta
1990's robotic pup to make comeback in the UK in July; major marketing planned including space stunt.
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