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Read More »Tomy launches Battroborg Trainer App
New game allows fans to battle their borgs with interactive features in anticipation of the new toy's release.
Read More »World’s biggest LEGO Death Star lands in LEGOLAND Malaysia
After a six-month stay it will move onto a range of different parks across the globe
Read More »Mixed bag for Hasbro in Q2
Games, Girls and Preschool up whilst Boys is down
Read More »Mattel launches new Monster High 13 Wishes franchise
Spawns a movie, video game and doll line
Read More »Hasbro and Tesco team up for back to school promos
Transformers Beast Hunters range to launch in-store from Copywrite Designs
Read More »Hamleys unveils Tickety Toc toys at special event
Celebrities, journalists and mummy bloggers invited to launch of Vivid's toy line; toys hit stores next weekend.
Read More »LEGO Minifigure: Anatomy of a blockbuster toy
The number of LEGO Minifigures made equates to more than half the world’s population. Four are sold every second, and 18 million have been sold in the UK to date from series one to ten. How can a small figure be such a big hit? Dominic Sacco questions LEGO Minifigure brand manager Harry Harrison
Read More »Teenage Mutant Ninja Turtles takes number one action figure brand spot for June, says NPD
The Turtles Action Figures have consistently featured in the best selling category month on month.
Read More »Toys, figures and statues planned for the return of Godzilla
Warner Bros and Bandai America partner for new play sets and action figures based on the upcoming movie
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