Media & PR

MadeForMums has launched its search for the top Christmas toys for 2020

The UK product review platform MadeForMums has opened entries for its search for the top Christmas toys for 2020. Winners of the awards be receive the MadeForMums Toy Xmas Toy 2020 accolade. Those worthy of the accolade will be featured, with a click-to-buy link, as Christmas must-buys on the platform’s …

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Hasbro and Peppa Pig support Team GB with Tokyo Olympics children’s campaign

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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STEAM focused entertainment brand GoldieBlox prepares for “rapid growth over coming years”

The toy firm turned media and entertainment powerhouse, GoldieBlox has made a suite of new appointments to its leadership team as the company prepares for rapid growth in the coming years, including further moves into the consumer products sector, led by its new EVP of operations and partnerships, Tim Erickson. …

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Brand Licensing Europe 2020 to be all-virtual event called Festival of Licensing

Brand Licensing Europe will not be taking place in its physical form this year, but has transitioned to an all-virtual, four-week long global event called Festival of Licensing. Running from October 6th to 29th this year, the large scale virtual gathering promises to be ‘the most inclusive global licensing event …

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LEGO launches online safety campaign for children called Small Builds for Big Conversations

The LEGO Group has launched a new series of creative challenges that offer parents and their children a guided method to engage in conversations about being a ‘good digital citizen’ and the importance of online safety. Called Small Builds for Big Conversations, the Build and Talk challenges have been created …

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Tonies donates its storytelling Tonieboxes to UK nurseries and preschools kept open during coronavirus lockdown

The children’s storytelling box, Tonies has gifted pre-schools and nurseries that were kept open during the UK’s lockdown a selection of Tonieboxes in a show of gratitude to the support they have offered to key worker parents over the past months. During the pandemic, Tonies donated 50 children’s audio systems …

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Thames and Kosmos takes Kennerspiel des Jahres Award win for The Crew – The Quest for Planet Nine

Thames and Kosmos’ popular science-fiction tabletop card game, The Crew – The Quest for Planet Nine has taken home the coveted Kennerspiel des Jahres Award 2020. Both The Crew and Kosmos’ My City were nominated for the award last month. The Crew garnered rave reviews since its debut at Essen …

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Oddbods joins Fun to Learn magazine in new Redan Publishing partnership

The content creation, distribution, and licensing studio, One Animation has secured a deal with the pre-school magazine publishing house, Redan Publishing to bring Oddbods into its Fun to Learn magazine titles this month. Under the partnership, Oddbods will feature in the monthly magazine Fun to Learn Favourites from July 16th, …

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The Insights People continues global growth with 10 new hires and new market launches

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner …

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Nominations for the Toy of the Year Awards 2021 are now open

Despite 2020 being far from the usual year within the toy industry, the annual toy awards season simply cannot be stopped as nominations now open for the Toy of the Year Awards 2021. Known by many as the Oscars of the toy industry, the TOTYs are presented each year to …

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