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Anatomy of a blockbuster toy: Aquadoodle

Despite not being one of Tomy’s own brands, Pilot’s Aquadoodle licence has flourished under the company in the UK. Spawning different lines, embraced by different licences and providing kids with water-based fun that doesn’t stain, Billy Langsworthy talks to Tomy’s Hayley Woodward about how the Aquadoodle has remained a family favourite for ten years

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