Media & PR

SmartMax launches latest expansion to its best-selling My First range

The award-winning pre-school magnetic construction sets brand, SmartMax, is expanding its My First collection with the launch of three new sets this summer. Joining the ever-growing line-up this season is the My First Vehicles, Animals, and Sounds & Senses, each designed for kids aged one to five. The launch marks …

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BTHA calls for Government guidance revision over post-Brexit product labeling

British companies are being given an extension on the deadline to comply with new UKCA marking requirements, allowing responsible toy companies to ensure compliance with safety standards on products as set out by the Government. The move follows extensive rallying from the British Toy and Hobby Association, who has been …

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Playmobil starts its countdown to Christmas with latest Advent Calendar line-up

Playmobil is starting the countdown to Christmas early with the unveiling of this year’s collection of Playmobil Advent Calendars, featuring figures, animals, vehicles, and accessories behind every door. The toymaker is marking the season with the launch of four new calendars this year, including the Christmas Toy Store, the Playmobil …

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New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

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Moose Toys named toy partner for Warner Bros’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films. Space Jam: A New Legacy is the hotly anticipated re-imagining of …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month. Taking place on September 25 and 26 this year and running exclusively on …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Moose Toys underlines mission to ‘keep ahead of the innovation curve’ with latest Christmas picks

Moose Toys is keeping ‘ahead of the innovation and design curve’ this season, as it unwraps a trio of new launches in the youth electronics and fashion dolls sectors. Squeakee the Balloon Dog, Gotta Go Flamingo and the fashion doll line FailFix are each tipped to be big numbers for …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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