Media & PR

The Toy Trust Media Auction raises over £72,000 for UK small charities

The Toy Trust Media Auction has raised an impressive £72,200 in its quest to support small UK children’s charities this year, through the donation of airtime media slots from the likes of Sky, Nickelodeon, and Pop. Leading children’s media channels that also included the likes of ITVB, CITV, and Channel …

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Place your final bids in the 2021 Toy Trust Media Auction

Don’t miss your chance to place a winning bid on the 2021 Toy Trust Media Auction which closes today (Monday 1st February) at 5pm. As the second largest fundraising activity for the Toy Trust each year, the annual Media Auction ‘is a classic win-win scenario for all’. Not only can …

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Good Play Guide readies for international expansion with 2021 restructure

The Good Play Guide is readying itself for international expansion across the US through a restructure of the business that includes new appointments across key business areas of the firm. Nicola Jenkins has joined the group as head of the Good App Guide, one of the most popular sections of …

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Raise money and bag yourself a bargain with this year’s Toy Trust Media Auction

The 2021 Toy Trust Media Auction is now open and ready to accept bids. The auction will close at 3pm on Friday, January 29th. The second largest fundraising activity for the Toy Trust each year, the annual Media Auction gives companies the chance to bag themselves a media bargain, with …

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Toy & Edu China and Licensing China will host digital-physical hybrid fairs this year

Toy & Edu China, Baby & Stroller China, and Licensing China will be offering a physical-digital hybrid fair experience this March with an online platform to support toy, baby product, and licensing companies exploring business opportunities in the region. The virtual marketplace will go hand in hand with the physical …

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The Toy Retailers Association reveals its Toy of the Year award winners

The Toy Retailers Association’s Toy of the Year Award winners have been revealed following a selection process reflective of the change of pace of the past year and the impact that the pandemic has had on the overall retail landscape. Yet, while online sales have accounted for just under half …

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Funko taps ChizComm as multi-media partner for the launch of new toy line Snapsies

The pop culture specialist, Funko, has appointed the media expert ChizComm Beacon Media to handle the multi-platform media for its newest toy line, Snapsies. The appointment has been made as Funko continues its push towards a more diversified toy portfolio. Under the appointment, ChizComm Beacon Media will handle kids media …

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UNO celebrates its 50th anniversary with a raft of new product launches and initiatives

Global toy maker, Mattel has detailed a global celebration to mark the 50th anniversary of its leading family game UNO, launching a raft of commemorative products and new ways to play the iconic game. Conceived out of a Cincinnati barbershop in 1971, the card game was first established as a …

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Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

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Early Learning Centre launches content and resource hub for home-schooling parents and carers

The Early Learning Centre has partnered with experts from across the educational sector to launch a new hub of content aimed at helping families throughout the lockdown period. With schools closed for a second time in the fight against the Coronavirus pandemic, and with parents and carers home schooling once …

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