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Media & PR

On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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Shane the Chef supports Too Good To Go’s #EasyRecipeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Scrabble GO’s Tournament of Champions supports NHS Charities Together

The Association of British Scrabble Players joined forces with Scopely, the mobile games company behind Scrabble GO to launch its Tournament of Champions in support of NHS Charities Together. The tournament pit eight elite UK-based Scrabble players in head-to-head Scrabble GO matches to show fans of the game just how …

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Uno launches major social media campaign across TikTok and Instagram

Are you a Sore Loser, a Dodgy Dealer, a Victory Dancer, or do you simply make up your own rules to suit your game? Whichever it is, Uno is celebrating the ‘four different types of player personalities’ through the launch of a new digital campaign. The campaign – titles #unowhoyouare …

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Character Options to launch Ravel Tales to the UK following the brand’s successful US debut

Character Options is preparing to launch the new girls’ property Ravel Tales to the UK, following a highly successful debut for the plush pets brand in the US this May. Ravel Tails aims to combine collectability with creativity by encouraging kids to unravel their own plush pets, each hiding in …

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Baby Shark swims onto Nickelodeon with new TV series debuting this December

Perpetual earworm, Baby Shark – the global property that began life as a viral YouTube music video – has landed its own animated pre-school series to broadcast on Nickelodeon this December. With a working title of Baby Shark’s Big Show, the series will make its debut with a half-hour Christmas …

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LEGO and National Geographic team up to encourage kids to ‘explore the world’

The LEGO Group has kicked-off a new campaign with National Geographic to encourage children to explore the world and develop creative ideas to solve real-life challenges faced by it. It has been initiated with the introduction of new LEGO City and LEGO Friends sets that aim to create awareness about …

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#ToyLikeMe lands pre-school series MixMups to give disability better visibility on screen

A new pre-school, stop frame animated TV series that highlights the importance of giving disability better visibility on screen and in children’s entertainment and media is going into production. Called MixMups, the series concept was devised and created by Rebecca Atkinson, founder of the viral #ToyLikeMe campaign that has been …

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Hasbro brings its toy and games recycling programme to the UK with TerraCycle

Hasbro has expanded its toy and games recycling programme to the UK in an extension of its partnership with TerraCycle, a leader in recycling hard-to-recycle waste through a nationwide programme spanning all of Hasbro’s toys and games. The new UK based programme will mean consumers can collect and drop-off their …

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The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours. The platform has been created to deliver data and insight to clients in …

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