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Media & PR

Islands in the stream: Generation Media on the future of content viewing

With the promise of a bold new future of streaming content at the hands of 5G network on the horizon, and a raft of newcomers including Disney+ threatening to dig into the content distribution pie; weighing up the linear TV and SVOD debate is more important than ever. Luckily, Generation …

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Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

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International success for Avocado Smash puts Ridley’s Games on path to become ‘global player’

Ridley’s Games is on the path to become a global player within the games industry, according to its brand owner Wild & Wolf who is celebrating a year of ‘incredible growth’ for its games division over the past year alone. Ahead of the unit’s first London Toy Fair exhibition, Wild …

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Barbie scoops Best Licensed Dress Up win at 2019 Licensing Awards

Barbie was awarded the prestigious accolade for Best Licensed Dress Up & Partyware Range at the 2019 Licensing Awards this week, following a recently launched partnership with the adult dress up partner, Smiffys. Emerging victorious amid some strong competition, the brand accepted the award at Tuesday night’s event at The …

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Simon’s Cat pounces into plush with social commerce platform Teespring

The global content creator Endemol Shine Group is launching a new line of plush toys inspired by its hit animated property, Simon’s Cat. The new launch arrives courtesy of a collaboration with the social commerce platform, Teespring. Available for pre-order, the Simon’s Cat Plush is based on the lovable white …

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Radio’s Annie Nightingale take bus down memory lane for Board Game Club’s Ticket to Ride London launch

The ‘70s sensation and BBC radio presenter, Annie Nightingale regaled an audience with tales of fashion, music, and social politics from yesteryear at a special launch event for Days of Wonder and Asmodee UK’s Ticket to Ride London edition last night. To a backdrop of relics of London’s history of …

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The Entertainer taps Carousel PR for consumer and corporate public relations

The family-owned high street toy retailer, The Entertainer, has turned to Carousel PR to manage its consumer and corporate public relations, supporting the operation’s 171 stores across the UK, as well as its online platform TheToyShop.com. The brief comes at a very exciting time for The Entertainer as the business continues to build its brand and …

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Hornby Hobbies’ St Pancras pop-up is ‘just the start of major retail plans’

A pop-up Hornby Hobbies store located at London’s St Pancras station is just the first of many Hornby branded mini shops to be opening up in ‘high profile locations’ across the UK, the toy train and model specialist has confirmed. Speaking with ToyNews, the British heritage hobby brand has outlined …

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Tom Hanks to take on role of Mattel’s Major Matt Mason in another toy film adaptation

Tom Hanks is casting aside the cowboy hat so familiar from the Toy Story franchise and donning the space suit, this time to play the role of an astronaut in an entirely different, big bucks toy movie. Amid the current Hollywood trend to adapt almost every toy brand into a …

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