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Bing toy sales surge in UK as MV Sports and 8th Wonder join Golden Bear on licensing roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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ViacomCBS to sponsor Festival of Licensing’s Community & Wellness track with yoga and and MTV workout

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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Funrise Toys teams with WildBrain Spark to develop YouTube content for BFF Bright Fairy Friends doll line

Funrise Toys has turned to WildBrain Spark to support the launch of its collectable doll brand, BFF Bright Fairy Friends with a digital content strategy that will see the production of a series of short-form animated and live action episodes for YouTube. The partnership will get underway as Funrise Toys …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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SmartMax launches latest expansion to its best-selling My First range

The award-winning pre-school magnetic construction sets brand, SmartMax, is expanding its My First collection with the launch of three new sets this summer. Joining the ever-growing line-up this season is the My First Vehicles, Animals, and Sounds & Senses, each designed for kids aged one to five. The launch marks …

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BTHA calls for Government guidance revision over post-Brexit product labeling

British companies are being given an extension on the deadline to comply with new UKCA marking requirements, allowing responsible toy companies to ensure compliance with safety standards on products as set out by the Government. The move follows extensive rallying from the British Toy and Hobby Association, who has been …

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Playmobil starts its countdown to Christmas with latest Advent Calendar line-up

Playmobil is starting the countdown to Christmas early with the unveiling of this year’s collection of Playmobil Advent Calendars, featuring figures, animals, vehicles, and accessories behind every door. The toymaker is marking the season with the launch of four new calendars this year, including the Christmas Toy Store, the Playmobil …

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New York Toy Fair 2021 postponed: “Protecting our members’ health and safety must come first”

Toy Fair New York 2021 has been postponed, The Toy Association confirmed late last week, citing the current coronavirus pandemic and the state of business travel, as well as the current restrictive guidelines in place in the US and the world. In a statement issued by the Toy Association on …

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Moose Toys named toy partner for Warner Bros’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films. Space Jam: A New Legacy is the hotly anticipated re-imagining of …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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