Media & PR

LOL Surprise franchise “reaches new heights in 2020” as MGA cracks DreamToys Top 12 for fourth year running

MGA Entertainment’s UK managing director, Neil Bandtock has billed 2020 as the year that its popular LOL Surprise franchise has ‘reached new heights’, having found itself making the DreamToys Top 12 Toys for Christmas listing for the fourth time in a row. It is the company’s LOL Surprise Remix OMG …

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Spielwarenmesse confirms July dates for its 2021 Summer Edition of Nuremberg toy fair

Spielwarenmesse has confirmed the dates of its 2021 Summer Edition International Toy Fair as July 20th to the 24th, a forced change from its traditional slot in January/February each year owing to the ongoing restrictions surrounding the pandemic. The move marks the first time that the Nuremberg toy fair will …

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Book of Beasties awarded Good Toy Guide stamp of approval for raising mental health awareness among children

Book of Beasties, a mental wellness card game created by an independent team of developers, has been awarded a much sought after accolade from Dr Gummer’s Play Guide and its Good Toy Guide expert testers. The game is now one among the first to focus on mental wellness to be …

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With no virtual alternative, Toy Fair 2021 really is cancelled – How does the industry feel?

There will be no virtual platform alternative to the 2021 London Toy Fair, the BTHA has confirmed, as it was announced this morning (Thursday, October 22nd) that next year’s London Olympia event has been called off, with plans to make its return in 2022. The toy and hobby industry body …

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UK acting royalty unite with Tonies for Great Ormond Street Hospital storytelling initiative

A group of Britain’s most celebrated actors have pooled their storytelling skills during lockdown to entertain the children at Great Ormond Street Hospital (GOSH) with the help of tonies, the popular children’s storytelling audio device. Award-winning talent including Olivia Colman, Katherine Parkinson and Keira Knightley recorded readings of their favourite children’s stories …

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Big Potato teams with Shut Up & Sit Down to launch Don’t Get Got special Kickstarter project

The Shoreditch-based board game and party games publisher, Big Potato has joined forces with the team at the pop culture reviewers Shut Up and Sit Down, to release their own version of the secret-mission party game, Don’t Get Got. A new Kickstarter campaign for the project launched on Friday, October …

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Mattel’s Fireman Sam launches Modern Day Heroes Campaign to raise funds for the DEC Coronavirus Appeal

Mattel’s popular pre-school franchise, Fireman Sam, has launched its Modern Day Heroes Campaign in a bid to raise funds for the DEC Coronavirus Appeal by encouraging kids to draw a picture of their favourite hero and post it to social media. The campaign – one that hopes to shine a …

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Generation Media: Life after Disney and the outlook for linear TV in the UK

When Disney removed itself from the linear television landscape at the start of this month (its Sky Cinema partnership withstanding, for now) it was marked as a move that had a lot of toy industry people asking the same question: Can linear TV sustain the level of spend from toys …

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Fisher-Price throws open the doors to its virtual museum celebrating 90 years of the pre-school brand

Mattel’s baby and infant pre-school brand, Fisher-Price, is throwing open the virtual doors of its new Fisher-Price Toy Museum, a digital experience showcasing the brand’s 90 years history in creating some of the world’s most iconic products. The specially curated showcase has been dubbed ‘the ultimate trip down memory lane’ …

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Success at Smart Toys & Games as the company stacks up award wins throughout 2020

A roundup of recent award wins for the multi-level logic games and magnetic play-sets specialist, Smart Toys & Games sees the firm count no fewer than eight trophies won across numerous industry awards this year, as well as a placing finalist in this year’s Progressive Preschool Awards. The run of …

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