Media & PR

BTHA announces 2021 Toy Retailer of the Year finalists

The British Toy & Hobby Association (BTHA) has announced the finalists for the Toy Retailer of the Year Awards 2021. The shortlist is: Independent Toy Retailer of the Year (single store) Toys and Games of Worcester Giddy Goat Toys, Manchester McGreevy’s Toys Direct, Co. Mayo, Ireland Independent Toy Retailer of …

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Research shows TV toy advertisers moving away from stereotypes

New research from Let Toys Be Toys shows real progress since 2015, with more ads featuring both boys and girls, and fewer categories where either boys or girls are excluded altogether. However, stereotypes are still widespread. Let Toys Be Toys’ volunteer researchers analysed over 300 ads to examine what they’re telling kids …

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The Embracer Group in talks to acquire Asmodee

PAI and the Embracer Group have entered into exclusive discussions for Asmodee, one of the worldwide leaders in board games, to join the Embracer Group, the parent company of businesses developing and publishing PC, console and mobile games for the global games market. This would mark a transformative step in …

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LEGO clicks in at runner-up in annual Superbrands list

LEGO has proved it’s back among the UK’s favourite brands by coming runner-up in the annual list of UK Consumer Superbrands. Beaten only by luxury watchmaker Rolex, it rose from fifth place in 2020 after claiming the Superbrands title for two years running in 2018 and 2019. LEGO has gradually …

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What were they thinking?! Most dangerous toys from the past revealed

A list of the most dangerous U.S. toys from history has been released by injury experts at leading accident injury law office GJEL Accident Attorneys. The release follows recent data that has once again revealed non-motorised scooters as the most dangerous modern toy in the States, responsible for 41,700 emergency department-treated …

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Character Group reports turnover increase of 29% for year ending August 2021

The Character Group has published its results for the year ended 31 August 2021. Despite the continued challenges due to the pandemic coupled with global supply and logistics issues, the Group traded well, reporting a pre-tax profit of £11.1million and a turnover increase of 29% to £140.0m In the financial …

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Good news for parents: 2021 is the cheapest year yet for must-have toys

With the gift-buying season upon us, online financial comparison site Money.co.uk has been looking into the ‘must-have’ toys of Christmases past, and one company has emerged as the clear winner. According to the Toy Retailers Association’s DreamToys annual listings, which are decided by a panel of retailers to encourage gift …

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Thomas the Bank Engine: £850 vintage train tops list of most valuable toy trains hiding in attics

One of the UK’s leading personal finance guidance platforms has revealed a list of the world’s most valuable toy trains ahead of Christmas 2021, to encourage people to check their attics for any valuable collectibles that might be lying around. Forbes Advisor partnered with toy expert Peter Jenkinson to create the …

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Spring Fair announces Empowering Change manifesto for 2022

Spring Fair, the wholesale marketplace for home, gift, fashion, and sourcing taking place from 6–9 February 2022 at NEC Birmingham, has revealed that its manifesto for 2022 is Empowering Change. The manifesto will set the agenda for the live show’s Inspiring Retail Stage as well as a year-round content programme. …

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Many parents skipping Santa visit but unconcerned over toy shortage, survey finds

With COVID-19 and Omicron threatening the holiday season, a new survey from Researchscape International on behalf of Zuhoo, the virtual Santa visit platform, finds many U.S. families are concerned about safety protocols regarding Santa visits and the annual Christmas photos. The most wonderful time of the year is not without its …

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