Media & PR

Brand Licensing Europe 2020 to be all-virtual event called Festival of Licensing

Brand Licensing Europe will not be taking place in its physical form this year, but has transitioned to an all-virtual, four-week long global event called Festival of Licensing. Running from October 6th to 29th this year, the large scale virtual gathering promises to be ‘the most inclusive global licensing event …

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LEGO launches online safety campaign for children called Small Builds for Big Conversations

The LEGO Group has launched a new series of creative challenges that offer parents and their children a guided method to engage in conversations about being a ‘good digital citizen’ and the importance of online safety. Called Small Builds for Big Conversations, the Build and Talk challenges have been created …

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Tonies donates its storytelling Tonieboxes to UK nurseries and preschools kept open during coronavirus lockdown

The children’s storytelling box, Tonies has gifted pre-schools and nurseries that were kept open during the UK’s lockdown a selection of Tonieboxes in a show of gratitude to the support they have offered to key worker parents over the past months. During the pandemic, Tonies donated 50 children’s audio systems …

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Thames and Kosmos takes Kennerspiel des Jahres Award win for The Crew – The Quest for Planet Nine

Thames and Kosmos’ popular science-fiction tabletop card game, The Crew – The Quest for Planet Nine has taken home the coveted Kennerspiel des Jahres Award 2020. Both The Crew and Kosmos’ My City were nominated for the award last month. The Crew garnered rave reviews since its debut at Essen …

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Oddbods joins Fun to Learn magazine in new Redan Publishing partnership

The content creation, distribution, and licensing studio, One Animation has secured a deal with the pre-school magazine publishing house, Redan Publishing to bring Oddbods into its Fun to Learn magazine titles this month. Under the partnership, Oddbods will feature in the monthly magazine Fun to Learn Favourites from July 16th, …

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The Insights People continues global growth with 10 new hires and new market launches

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner …

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Nominations for the Toy of the Year Awards 2021 are now open

Despite 2020 being far from the usual year within the toy industry, the annual toy awards season simply cannot be stopped as nominations now open for the Toy of the Year Awards 2021. Known by many as the Oscars of the toy industry, the TOTYs are presented each year to …

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Crazy Aaron’s named official Adopt-the-Pig sponsor of The Toy Foundation’s Toy Bank for 2020

Crazy Aaron’s – the name behind the popular Crazy Aaron’s Thinking Putty – has been named the official ‘Adopt-the-Pig’ sponsor of The Toy Foundation’s Toy Bank for 2020. Crazy Aaron’s sponsorship includes a $10,000 donation and the development of a special edition putty in The Toy Bank’s signature shade of …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Marshmello and Moe Shalizi introduce Mellodees kids’ entertainment property – and toys are part of the plan

Toys and consumer products are all part of the wider plans for gradual expansion of a new children’s property created by music’s Moe Shalizi and Marshmello that aims to create a ‘cutting edge experience for children’ under the name Mellodees – a musically-driven video property. Mellodees will feature Dee the …

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