Media & PR

Hasbro, The Pokemon Company and Penguin among first Festival of Licensing exhibitors

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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McLaren introduces its newest children’s ride-on, the McLaren Senna

McLaren is offering kids the chance to burn some rubber with the launch of its latest McClaren ride-on, the third in the British manufacturer’s range of children’s models, following the McLaren P1TM and McLaren 720S. The new launch – the Senna Ride-On – is modelled on McLaren’s track vehicle bearing …

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The Elf on the Shelf team moves to become global kids’ brand under new banner The Lumistella Company

CCA and B, LLC, the outfit best known for its perennial best-seller, The Elf on the Shelf: A Christmas Tradition and Elf Pets has undergone a corporate rebrand to The Lumistella Company to better reflect the firm’s status as a global children’s brand in line with the company’s vision and …

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Emmerdale star Charley Webb launches new sustainable toy brand Nordi Babi

The Emmerdale star and entrepreneur, Charley Webb has launched a new toy brand for babies and pre-schoolers, inspired by the Scandinavian look and style. Called Nordi Babi, the toy line was launched via the soap star’s Instagram page, with the first run already a sell-out success. Webb – who plays …

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Conservation-focused toy brand Safari Ltd named new partner for Dino Dana

The family and kids’ production and distribution company, Sinking Ship Entertainment has secured a new toy deal for its Emmy award-winning series Dino Dana with the educational toy company Safari Ltd. The firm specialises in authentic, hand-painted figures. Safari Ltd is on a mission to teach children the importance of …

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World of Toys will return to Hong Kong Toys & Games Fair 2021 with new safety measures, Spielwarenmesse confirms

The 2021 Hong Kong Toys & Games Fair will once again play host to the popular international fair programme, World of Toys, created by Spielwarenmesse to make overseas trade fairs more accessible to companies. The international pavilion will be held at the Hong Kong show taking place at the Hong …

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Toy Fair 2021: BTHA will create ‘strong platform and safe and secure environment’

The British Toy and Hobby Association has outlined its number one aim to ‘create another strong platform’ for the industry to do successful business in a ‘safe and secure environment’ as it issues its latest update on Toy Fair 2021. Underpinning the latest developments for the show, set to take …

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Toyologist teams with McCann Central PR and Facebook to host Covid Christmas webinar

Toyologist, Peter Jenkinson has partnered with the team at McCann Central PR and Facebook to launch a free to view webinar exploring just what Christmas is going to look like for shoppers and the toy industry this year. Called A Covid Christmas, the webinar goes live today at 12.30pm. “It’s …

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Asmodee brings Dobble to TikTok in new influencer campaigns

Asmodee is bringing the UK number one selling game Dobble to TikTok with a new campaign that will see the social media platform’s biggest influencers take part in two new brand initiatives. The first is the #DobbleChallenge, in which some of the platform’s most followed users – including Mr Tov, …

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Rubies and Bristol Novelty to merge operations in forward looking response to Covid-19

Rubies Masquerade and Bristol Novelty have detailed the merger of its operations and office functions in a forward looking move to house all of its products under one banner as the industry begins to shake itself off from lockdown. It comes, the firm has stated, as companies the world over …

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