Media & PR

Play at Home Fest returns for second weekend as Drumond Park, Geomag, and Kids’ Kreations take the stage

Drumond Park, Geomag, and Kid Kreations’ fashion doll brand, DesignaFriend and the Argos top 12 toys for Christmas pick, Sisi Doll, will be among the headline acts at the returning Play at Home Fest this weekend. The second installment of the popular virtual family festival follows on from the vast …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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Aardman teams with funwish.com to launch Shaun the Sheep personalised episodes for fans

Aardman is taking the personalisation trend to the next level through a new partnership with the wish fulfillment platform, funwish.com that will allow fans to order customised wishes from Shaun the Sheep in the form of personalised videos. The five minute episodes, which are set on the farm, will be …

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Virtually Expo reveals UK Games Expo Awards winners for 2020

UK Games Expo has wrapped up a successful all-digital 2020 Covid-19 secure version of its annual offering this year with the big reveal of the winners of its UK Games Expo Awards. Not allowing the pandemic to stand in the way of its yearly event, organisers moved the show to …

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IDW Games delays launch of Metal Gear Solid tabletop title stating it ‘won’t compromise quality’

The revered games publisher, IDW Games has been forced to delay the release of the much anticipated Metal Gear Solid tabletop title for a second time, telling fans that it wouldn’t compromise its standards for quality to hit the 2020 release date. The news marks the second time the game …

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Funko sets new Guinness World Record for the world’s largest mosaic creation – made from its Pop! Vinyl figures

The pop culture and collectables specialist, Funko has set a Guinness World Record for the world’s largest mosaic creation, achieving the feat at Dubai’s world-famous Mall of the Emirates last week. Using a staggering 8,600 Pop! Vinyl figures to create the largest packaged product mosaic in honour of Modesh, Dubai’s …

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Chicago Toy & Game Group re-brands under the name People of Play

The Chicago Toy & Game Group is re-branding under the name People of Play. Led by Mary Couzin, the founder of Chicago Toy & Game Group in 2003, People of Play will continue the mission of promoting innovation, creativity, and connectivity in the toy and games industry. The organisation is …

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Mattel Television to launch musical Barbie movie to Netflix, Barbie Princess Adventures

Mattel Television has partnered with the animation studio Mainframe to launch a new animated musical adventure to Netflix this year in the shape of Barbie Princess Adventure. The new feature animation will launch with its own soundtrack which will be made available across all streaming platforms on August 28th. The …

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Panini launches re-branded Official Premier League Adrenalyn XL Trading Card collection

The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football …

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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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