Media & PR

Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

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Kids’ audio system Tonies adds Disney’s Frozen, Cinderella, Toy Story and Finding Nemo to the fold

The children’s audio system Tonies has added a slate of Disney and Pixar characters to its line up of licensed character Tonies, welcoming children’s favourites Frozen, Cinderella, Toy Story and Finding Nemo to the fold. The new characters will join the portfolio in October and November this year ahead of …

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Hornby partners with Macmillan Children’s Books to celebrate Adventure on Trains series new release

Hornby has struck up an official partnership with Macmillan Children’s Books to celebrate the publication of Kidnap on the California Comet, the second title in the book publisher’s Adventures on Trains series. To celebrate, Hornby is hosting a dedicated page on its website where visitors can meet the authors, read …

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From Paris with Love: Djeco talks its past, present and future in a post-pandemic world

On the fringes of the Latin Quarter in the heart of Paris, Djeco’s headquarters stand steeped in a culture and history that not only runs through the European city, but the veins of a team of creatives and designers, and into the style, look, and feel of the toys and …

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OnBuy’s ‘audacious Q4 marketing strategy’ sees £1m ITV deal and £5m for Q4 activity

The online marketplace, OnBuy, has detailed its most ‘audacious Q4 marketing strategy’ to date, having secured an £1m deal with ITV and set aside a further £5m marketing budget for Q4 this year. The move, it says, is part of a strategy to ‘massively expand its 8 million strong customer …

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Kids Insights and The Social Store to host licensing and retail webinar this month

The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th …

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Bing toy sales surge in UK as MV Sports and 8th Wonder join Golden Bear on licensing roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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ViacomCBS to sponsor Festival of Licensing’s Community & Wellness track with yoga and and MTV workout

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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Funrise Toys teams with WildBrain Spark to develop YouTube content for BFF Bright Fairy Friends doll line

Funrise Toys has turned to WildBrain Spark to support the launch of its collectable doll brand, BFF Bright Fairy Friends with a digital content strategy that will see the production of a series of short-form animated and live action episodes for YouTube. The partnership will get underway as Funrise Toys …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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