Media & PR

Hasbro launches its Cans of Kindness Play-Doh campaign to celebrate teachers around the globe

Hasbro is celebrating teachers and educators this back to school season with the launch of a new Play-Doh campaign titled Cans of Kindness, a global initiative to recognise and reward teachers that uplift, inspire, and encourage children every day. The Play-Doh brand is calling on consumers around the world (well, …

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Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Toy Shop UK reveals the winners of its Independent Toy Awards 2020

Toy Shop UK has unveiled the winners of its 13th annual Independent Toy Awards, highlighting the products that the UK’s indie toy retail scene think will be the top picks for parents this Christmas. A full list of winning products can be seen at http://www.toyshopuk.co.uk/ita/  Medal logos have been awarded …

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The NSPCC is launching into the licensing space at Festival of Licensing

The National Children’s charity, the NSPCC is entering the commercial licensing market for the first time, with plans to launch itself into the space at next month’s Festival of Licensing Europe. The brand will be lead by the NSPCC’s Pantosaurus mascot, a bright yellow, friendly dinosaur known by millions that …

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Studio71 Games unveils As You ‘Wich, the firm’s first female-lead tabletop gaming title

Studio71 Games is making new history for itself having partnered with game designers Janelle Jones and Sanji Moore to launch the company’s first female lead tabletop gaming title. A creative, multi-player sandwich building card game, the new title has been ten years in development, but now ready to launch under …

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PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company Playmonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube. Season one of the series, Snap Ships: Dawn of Battle …

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Gibsons launches new puzzle advent calendar and ‘its bigger and better than ever’

Fueled by the success of its first jigsaw puzzle Christmas Calendar, a launch that won a Gift of the Year in 2019, Gibsons has unveiled a new jigsaw puzzle advent calendar, billed as bigger and better than ever before. Unlike the previous Gibsons advent calendars that first launched in 2018, …

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Play at Home Fest returns for second weekend as Drumond Park, Geomag, and Kids’ Kreations take the stage

Drumond Park, Geomag, and Kid Kreations’ fashion doll brand, DesignaFriend and the Argos top 12 toys for Christmas pick, Sisi Doll, will be among the headline acts at the returning Play at Home Fest this weekend. The second installment of the popular virtual family festival follows on from the vast …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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Aardman teams with funwish.com to launch Shaun the Sheep personalised episodes for fans

Aardman is taking the personalisation trend to the next level through a new partnership with the wish fulfillment platform, funwish.com that will allow fans to order customised wishes from Shaun the Sheep in the form of personalised videos. The five minute episodes, which are set on the farm, will be …

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