Media & PR

Orchard Toys partners with the Department for Education’s Hungry Little Minds campaign

Orchard Toys has detailed its new partnership with the Department for Education’s pre-schooler development campaign, Hungry Little Minds, an initiative that looks to improve early communication, language, and literacy skills in young children. Under the new partnership, Orchard Toys will be producing a series of free, downloadable activity sheets that …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Play-Room Toy Buying event cancelled as UK Government pause lockdown relaxation

AIS Play-Room has cancelled its upcoming toy buying event owing to the temporary pause on lockdown easing measures as stipulated by the UK government over the past week. The event was scheduled to take place on Tuesday 29th and Wednesday 30th of September. The group has initially received confirmation that …

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LEGO and the National Trust launch Young Explorers competition for ‘stay-cationing’ families this summer

The LEGO Group UK and Ireland has teamed up with the National Trust to launch the first Young Explorer competition, in which the pair will encourage kids across the UK to get creative in the outdoors this summer. To coincide with National Play Day on August 5th, and National Trust’s …

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Thomas & Friends celebrates International Friendship Day with interactive and digital mosaic image

Thomas & Friends unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day on July 30th. The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their …

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New CBeebies series Monty & Co eyes toy, publishing, and arts and crafts deals

Monty & Co, the new pre-school series to have landed on CBeebies earlier this month and devised by the team behind the likes of the Muppet movies, Mopatop Shop, and Chucklevision, is eyeing an early move into the toy aisle through the appointment of its global licensing agency, Licensing Link …

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Kids Insights continues global expansion with launch into Canada and Australia

Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational …

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PM launches £2bn plans to increase cycling in the UK for children and adults

Thousands of miles of new protected bike lanes, cycle training for everyone and bikes available on prescription will be rolled out under new plans to overhaul cycling and walking in England launched by Prime Minister Boris Johnson. It’s part of the government’s plans to ‘create a shift in attitudes for …

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Alley Cat Games prepares Kickstarter campaign for new title Dice Theme Park

The tabletop gaming specialist, Alley Cat Games, is preparing to take to Kickstarter to launch a new board game centred on creating and running your own park of fairground attractions. Called Dice Theme Park, the game will put players in the role of theme park manager with one goal – …

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A $1,000 Mystery Box is up for grabs as Kelly Toys launches its Squishmallows Music Video Contest

Kelly Toys Holdings, a subsidiary of Jazwares – is hosting its first Squishmallows Music Video Contest based on the catchy Hello We’re the Squishmallows jingle which was released to the public in April this year. The contest is open to residents within the US, Canada, and the UK aged 13 …

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