Media & PR

Asmodee acquires digital gaming platform Board Game Arena in latest global growth plan

Asmodee has acquired the online multi-player board gaming platform, Board Game Arena in a move that will allow the tabletop giant to scale up its online play and allow players around the world access to some of Asmodee’s biggest games. Founded in 2010, Board Game Arena has emerged as a …

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The Toy Association invites global industry to celebrate #ToyFairLife

While the ongoing pandemic may have left a gaping hole in the industry’s physical Toy Fair calendar this first quarter, the Toy Association is calling on the industry to reach into the memory banks and party like it’s 2019. In an industry-wide invitation – and as we approach the weekend …

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The Insights People launches media campaign planning platform Media Mix Compass

The kids’ and parents market intelligence specialist, The Insights People, has launched a new platform designed to help brands monitor their global media campaigns across 13 territories. Called the Media Mix Compass, the media planning tool has been launched in order to assist companies plan, monitor, and evaluate their media …

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Small Business Britain urges UK toy shops and companies to enter Small Business Awards

The UK’s small businesses are being urged to get involved with this year’s Small Awards, a nationwide search for the best small firms the country has to offer, conducted by the team behind Small Business Britain. First launched in 2017, the annual awards have 11 unique categories across everything from …

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LEGO partners with online child safety think tank DQ Institute to launch new learning experience

The LEGO Group has struck up a new partnership with the digital citizenship and online child safety think tank DQ Institute for a project that will help kids develop the skills they need when navigating the digital world. The project sees LEGO launch a new, interactive learning experience – co-designed …

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Generation Media | Brands, Place, Trace: Vaccinate against bad planning and focus on innovation

At this point in the pandemic it comes as a relative certainty that aspects of life as we knew it pre-2020 simply won’t be the same again. For the media space, this couldn’t be more true, as the coronavirus has simply sped up the processes that were happening long before …

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Fashion toy brand Harumika joins sponsor line-up for kids’ fashion show Mini Mode

The global kids fashion week, Mini Mode has revealed a sponsorship partnership with the award-winning Harumika toy brand as it prepares to launch two virtual runway shows later this month. Founded by the UK childrenswear designer, Amanda Rabor, Mini Mode spotlights kids’ fashion with a focus on empowerment and building …

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Children’s marketing rivals join forces to launch podcast series Kids Market Insight

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

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Spielwarenmesse BrandNew clocks over 55,000 visitors in first five days

Spielwarenmesse has reported a strong, positive response to its digital BrandNew platform, curated in the wake of the cancellation of this year’s traditional Toy Fair season. A platform devised to offer the industry information about this year’s toy trends and innovations, BrandNew has already clocked an impressive 55,442 visitors and …

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Book of Beasties to provide UK schools with children’s mental health support

The children’s mental wellness game developer, Book of Beasties has committed to providing all schools in the UK with free remote learning mental health support, to help children through the current crisis. The London-based startup, creator of a multi-award winning mental wellness card game is aiming to reach over 6 …

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