Media & PR

LEGO details first livestream LEGO CON offering exclusive reveals and fan content

LEGO has detailed its inaugural LEGO CON, a two-hour live event that will offer fans and families VIP behind the scenes access to the latest developments from the toy maker, as well as a platform to share their passion with the global LEGO audience. During the live livestream show, attendees …

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Posh Paws raises over £10,000 for NHS Charities Together with NHS Thank You Bear

The plush toy and gifting specialist, Posh Paws – alongside its parent company Whitehouse Leisure – has raised over £10,000 for NHS Charities Together through sales of its specially designed NHS ‘Thank You’ Bears over the course of the past year. Designed to play a cheering and clapping sound when …

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Opinion | Value Added Tact: The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a …

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Gibsons to star in ITV’s Made in Britain, a behind-the-scenes series documenting the UK’s iconic brands

The independent jigsaw puzzle and board game company, Gibsons, is to play a starring role in this week’s episode of ITV’s Made in Britain, a behind-the-scenes look at how some of the country’s most iconic brands are made. Having been approached by the production company, Daisybeck Studios last autumn, the …

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Eco-friendly building kit Toyi takes home the iF Design Award 2021 for Best Product

The Istanbul-based creators of the eco-friendly creative building kit, Toyi, are celebrating a major win, having been awarded the iF Design Award 2021 in the Product category. Toyi caught the attention of judges this year for its ability to invite children to explore their surroundings in new and creative ways, …

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Playmonster UK launches Design A Bug competition to UK primary schools with My Living World and KiddyCharts

Playmonster UK is inviting pupils from the UK’s 20,000 primary schools to create their own weird and wonderful insects and bugs as part of its Design A Bug competition launched this week, and stand the chance to win a visit from the naturalist and TV presenter, Nick Baker. Developed in …

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LEGO celebrates its fans’ diversity with the first LGBTQIA+ rainbow themed set

The LEGO Group has launched its first ever LGBTQIA+ set, designed to celebrate the diversity of its LEGO fans around the world and inspired by the iconic rainbow flag used as a symbol of love and acceptance by the community. The new set features 11 monochrome minifigures, each with its …

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HEXBUG looks to dial up UK awareness around new launches with Full Volume PR agency

The HEXBUG toy brand is looking to dial up its UK awareness with the appointment of the consumer PR agency, Full Volume to help work on the launch of several new ranges from the firm. The Ancoats agency has been briefed to not only drive the national recognition of HEXBUG’s …

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Toy Shop UK opens its 14th annual Independent Toy Awards for entries

Toy Shop UK is hosting its 14th annual Independent Toy Awards this year as the online platform opens its 2021 awards programme for entries from now until August 12th. Suppliers are being urged to send in their hero product entries across any of the 30 categories in this year’s event. …

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Beatrix Potter’s Peter Rabbit named Children’s Ambassador for The Queen’s Green Canopy initiative

Beatrix Potter’s Peter Rabbit has been selected as the Children’s Ambassador for The Queen’s Green Canopy initiative, a special Platinum Jubilee project that will see a nation-wide tree planting take place in honour of the Queen in 2022. The Queen’s Green Canopy initiative was launched this week under the theme …

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