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Media & PR

Toys R Us Canada launches major marketing campaign with Toronto Blue Jays sponsorship

Toys ‘R’ Us Canada appears to not be shying away from marketing spend this year, having signed a three-year sponsorship deal with the Canadian baseball team, the Toronto Blue Jays. The national campaign will include family activations, birthday celebrations and key marketing promotions, as it looks to drive engagement with …

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The Outdoor Toy Awards partners with DC Thomson for 2019 return

A media partnership with DC Thomson Media, who, through its 110% gaming and Sweet magazines, will reach a wide audience with competitions and content on their pages in issues running into the summer holidays, as well as activity on social channels.

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Generation Media passes £2k in fundraising for the Toy Trust charity

Fundraising to date (which began in November 2018 with Generation Media’s KidCon18) has surpassed £2,000 and will continue through to the Toy Trust Big Challenge 2019 where the aim is to have at least 10 participants in events ranging from the 5km Walk to the Triathlon.

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