Media & PR

VTech, Asmodee, and Learning Resources among 2020 Creative Play Awards winners

It’s taken months of rigorous testing and scrutiny, but the winners and recipients of the Highly Commended accolade have now been revealed for the 2020 Creative Play Awards, an awards programme developed by Creative Steps magazine. VTech, Asmodee, Simba Smoby and Learning Resources have been named among an extensive list …

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LEGO marks the return of its #BuildtoGive campaign for children in need this Christmas

LEGO is encouraging families to get creative and give the gift of play to children in need with the return of its #BuildtoGive Christmas activity. Part of its ongoing Rebuild the World campaign, the initiative asks families to create a Christmas ornament out of LEGO bricks and share it on …

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Mattel and The Entertainer partner to create a virtual Christmas grotto experience for children

The global toy maker and children’s entertainment unit, Mattel, has partnered with the UK high street toy retailer, The Entertainer, to create a virtual grotto experience for children missing out this Christmas due to the coronavirus pandemic. With government restrictions, lockdowns, and social distancing measures taking experiences and events off the …

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Super Mario, Star Wars and Yoto Player: ITV’s This Morning reveals its Top Toys for Christmas 2020

The popular children’s audio and story-telling system, Yoto, has found its place alongside some of the biggest names in children’s toys this year, having been named among the Top Toys for Christmas 2020 as selected by ITV’s This Morning. Toys received top billing on the popular day-time show as presenters …

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Spring Fair 2021 cancelled and replaced with Spring Fair @ Home virtual event

Hyve Group has confirmed that Spring Fair 2021 is cancelled. In line with the latest UK Government restrictions on the reopening of business conferences and exhibition halls, the show’s organisers have announced that Spring Fair will not be taking place in 2021. The home and gift retail show traditionally takes …

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Baby Annabell teams with UK children and play experts for Ask the Experts campaign

The popular UK doll brand, Baby Annabell, has teamed up with some of the country’s leading children’s toy and play experts, including Dr Amanda Gummer and Heidi Skudder, to offer virtual advice and support for its online community in the brand’s new Ask the Experts campaign. In the run up …

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The finalists for the 2021 Toy of the Year Awards have been revealed

The finalists for the 2021 Toy of the Year Awards have been revealed, with product finalists spanning categories from action figures and collectables, to creative toy and licenses of the year. Organised by the Toy Association, the TOTY Awards are known as the Oscars of the toy industry, developed to …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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The Toy Association reveals show dates for Toy Fair New York 2022

With planning underway for the in-person Toy Fair New York 2021 to run from May 1 to 4, The Toy Association has now revealed show dates for Toy Fair New York 2022. The four-day show will bring toy and play professionals together from Saturday, February 19 through to Tuesday, February 22, …

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Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …

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