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Media & PR

Petit Collage “becoming favourite among British parents” in bumper year for award wins

It’s been quite the year for the eco-friendly children’s toy and gift brand, Petit Collage, who has racked up no fewer than nine wins across several prestigious trade and consumer product awards in 2019, setting the team up for a strong Christmas performance. Falling in under the Wild and Wolf …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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The Games & Puzzles and BLE special issue of ToyNews is online and on desks now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the …

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PlanToys and Moluk triumph at London’s Junior Design Awards

Two of the international toy brands distributed here in the UK by LittleConcepts were championed at the Junior Design Awards in London this year, where both Moluk and PlanToys picked up wins in best toy categories. The Swiss brand Moluk won the prestigious Platinum award in the Best Toy Design …

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Elmo’s World to land on UK’s Tiny Pop channel in January 2020

Elmo is landing on the UK’s children’s channel, Tiny Pop in January next year, with a new and reimagined Elmo’s World series. It will consist of a run of five-minute interactive episodes covering pre-school topics, live action films and co-operative thinking games. Produced by Sesame Workshop, the non profit organisation …

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US: Alex Brands lands major schools campaign with Rube Goldberg Machine Contest

The iconic Slinky is making its way to thousands of classrooms across the US this autumn as an official sponsor of the 2019-2020 Rube Goldberg Machine Contest. The partnership, formed between the Slinky brand owner Alex Brands and Rube Goldberg, will celebrate not only the engineers behind both concepts – …

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Tactic Games celebrates successful launch of Don’t Upset the Llama at BlogOn

Tactic Games made its debut at the BlogOn Toys PR event this weekend, where it took the chance to officially launch its new family party game “Don’t Upset The Llama” and introduce up to 200 bloggers to its range of games for this Christmas. Don’t Upset the Llama, the water …

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Playtime PR nets industry awards for Rory’s Story Cubes campaign with Michael Rosen

A campaign devised and delivered by toy PR specialists, Playtime PR, for Asmodee UK’s Rory’s Story Cubes brand has been recognised with a number of accolades from the PR industry. The campaign, built around National Storytelling Week, focused on the struggle some parents have when trying to conjure up stories from scratch …

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Kids Insights teams with TotallyAwesome to launch Kids Insights India

Kids Insights, the kids’ market intelligence outfit, has partnered with TotallyAwesome to launch its first Asia-Pacific unit under the title Kids Insights India. Kids Insights India will be surveying 410 kids a week in India, resulting in a total of 21,000 children being surveyed each year, to provide companies access …

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