Media & PR

Toy Industries of Europe reveals the winners of its 2020 Play For Change Awards

Toy Industries of Europe has revealed the winners of its 2020 Play For Change Awards, its inaugural awards that focusing on the recognition of toys and practices that help children confidently navigate the world with respect for themselves, others and for the planet. Whittled down from a long list of …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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Paper scissors, rock! Paper Engine talks its Build Your Own toy range success and the ongoing eco-movement

For 20 years, Keith Finch has been somewhat of a hero of the pop-up book scene. An origami entrepreneur, Finch has headed up his Paper Engine business since 2012, over which time he has designed and developed some of the most intricately striking imagery across the marketing and book publishing …

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Fortnite publisher Epic Games acquires kidtech pioneers SuperAwesome in move ‘to make the internet safer for kids’

Epic Games, the publisher behind the video gaming sensation Fortnite, has acquired the pioneers of the ‘kidtech’ market, SuperAwesome in a move that will see the two build a wide range of kid-safe services. SuperAwesome is recognised around the world as a leading developer of tools to create safer digital …

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E-commerce platform Kooomo enters nursery and toy market with Kaliedy

The global e-commerce platform, Kooomo is diving into the nursery and toy market with the launch of Kaliedy, a new online retail space developed for parents and families in Ireland looking for baby essentials, nursery items, toys, and books. Not only does Kaliedy boast to be build upon over 95 …

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Asmodee brings iconic board games Android and Twilight Imperium to comic book space with CMON

The board gaming giant, Asmodee Entertainment has entered into a licensing partnership with the tabletop gaming specialist, CMON Ltd, to bring two of the hobby’s most famous boardgame universes to the pages of a comic book series. Best-selling games, Twilight Imperium and Android are slated to make their graphic novel …

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Spin Master lifts the lid on Present Puppies, a surprise toy that unboxes itself

Spin Master has lifted the lid on its newest toy brand, Present Pets Puppies, a range of interactive pets that actually unbox themselves – taking the current toy trend to a whole new level. Anticipation is building for the line that has already been tipped as one of the top …

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DreamToys 2020: Date confirmed for all digital event

The DreamToys committee and the Toy Retailers Association have confirmed the new date of this year’s all-virtual DreamToys event as October 28th, a date that coincides with the October half term. Organised by the Toy Retailers Association, DreamToys is billed as ‘the most authoritative predictive list of what will be …

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Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

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