Media & PR

Big Potato teams with Shut Up & Sit Down to launch Don’t Get Got special Kickstarter project

The Shoreditch-based board game and party games publisher, Big Potato has joined forces with the team at the pop culture reviewers Shut Up and Sit Down, to release their own version of the secret-mission party game, Don’t Get Got. A new Kickstarter campaign for the project launched on Friday, October …

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Mattel’s Fireman Sam launches Modern Day Heroes Campaign to raise funds for the DEC Coronavirus Appeal

Mattel’s popular pre-school franchise, Fireman Sam, has launched its Modern Day Heroes Campaign in a bid to raise funds for the DEC Coronavirus Appeal by encouraging kids to draw a picture of their favourite hero and post it to social media. The campaign – one that hopes to shine a …

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Generation Media: Life after Disney and the outlook for linear TV in the UK

When Disney removed itself from the linear television landscape at the start of this month (its Sky Cinema partnership withstanding, for now) it was marked as a move that had a lot of toy industry people asking the same question: Can linear TV sustain the level of spend from toys …

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Fisher-Price throws open the doors to its virtual museum celebrating 90 years of the pre-school brand

Mattel’s baby and infant pre-school brand, Fisher-Price, is throwing open the virtual doors of its new Fisher-Price Toy Museum, a digital experience showcasing the brand’s 90 years history in creating some of the world’s most iconic products. The specially curated showcase has been dubbed ‘the ultimate trip down memory lane’ …

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Success at Smart Toys & Games as the company stacks up award wins throughout 2020

A roundup of recent award wins for the multi-level logic games and magnetic play-sets specialist, Smart Toys & Games sees the firm count no fewer than eight trophies won across numerous industry awards this year, as well as a placing finalist in this year’s Progressive Preschool Awards. The run of …

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Kids Insights expands its children’s market intelligence operations into Russia and China

This week marks yet further international expansion for the kids market intelligence specialist, Kids Insights, as the group takes its services into the Russian and Chinese markets. The creation of Kids Insights Russia and Kids Insights China follows the launch of the brand into Australia and Canada back in July. …

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Hong Kong Toys & Games Fair and Baby Products Fair moved from January to April 2021

The Hong Kong Toys & Games Fair and the Baby Products Fair have been moved from their usual January slot to a later date in April next year. The rescheduling of the two shows originally slated for January 11 to January 14 2021 arrives amid continued control measures and restrictions …

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Beano Studios brings Dennis & Gnasher: Unleashed to UK cinemas in Generation Media partnership

Beano Studios is bringing Dennis & Gnasher: Unleashed to the big screen through a distribution partnership with Generation Media that will see six hand-picked episodes of the popular series screen across the UK and Ireland this October half term. The episodes, packaged under the Dennis & Gnasher: Unleashed! On The …

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Kids, youth and family research unit Giraffe Insights awarded 2020 Confirmit Achievement

The kids, youth, and family specialist research agency, Giraffe Insights, has been awarded a 2020 Confirmit Achievement in Insight and Research Award in the Project and Innovation category in recognition of the firm’s success in market research and insight practices. Giraffe Insights is known for conducting research for brands across …

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