Media & PR

DKB Toys & Distribution on mission to re-shape UK toy business with Norton PR

DKB Toys and Distribution is on a mission to re-shape the way in which the UK toy market does its business by becoming the ‘one-stop-shop for the biggest and best toy brands on the scene.’ This ambitious vision belongs to DKB Toys and Distribution MD Chris Lohmeyer who, having founded …

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Toy Trends 2021 | Kidult market growth, music, and socially conscious play will fuel 2021 sales, says The Toy Association

The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …

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New York | Mattel, LEGO, and Chess win big at Toy Association’s all-virtual Toy of the Year Awards

It was a tussle of the titans as play professionals and toy fans around the globe celebrated the Toy Association’s 21st annual Toy of the Year Awards this weekend, with both Mattel and LEGO emerging with four award wins each. This year’s online event peeled back the curtain on what …

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New York | Four award wins compound Mattel’s strong 2021 start

Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker. It was the firm’s own …

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Opinion | Expansion pact – How Toy Fair Everywhere is broadening the global toy community

For the president and CEO of the US Toy Association, Steve Pasierb, 2020 was a year of maneuvering through the shifting sands of an event landscape beholden to a pandemic that refused to play by the rules. One major pivot to the all-virtual platform later, and Pasierb is ready to …

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Gibsons celebrates double win at Gift of the Year 2021 Awards

The British independent games and puzzles company, Gibsons, is celebrating a double win at this year’s Gift of the Year 2021 awards, having secured first-place prizes for a special jigsaw line and advent calendar. The Gift of the Year Awards are held by The Giftware Association and celebrate the best …

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Asmodee acquires digital gaming platform Board Game Arena in latest global growth plan

Asmodee has acquired the online multi-player board gaming platform, Board Game Arena in a move that will allow the tabletop giant to scale up its online play and allow players around the world access to some of Asmodee’s biggest games. Founded in 2010, Board Game Arena has emerged as a …

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The Toy Association invites global industry to celebrate #ToyFairLife

While the ongoing pandemic may have left a gaping hole in the industry’s physical Toy Fair calendar this first quarter, the Toy Association is calling on the industry to reach into the memory banks and party like it’s 2019. In an industry-wide invitation – and as we approach the weekend …

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The Insights People launches media campaign planning platform Media Mix Compass

The kids’ and parents market intelligence specialist, The Insights People, has launched a new platform designed to help brands monitor their global media campaigns across 13 territories. Called the Media Mix Compass, the media planning tool has been launched in order to assist companies plan, monitor, and evaluate their media …

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Small Business Britain urges UK toy shops and companies to enter Small Business Awards

The UK’s small businesses are being urged to get involved with this year’s Small Awards, a nationwide search for the best small firms the country has to offer, conducted by the team behind Small Business Britain. First launched in 2017, the annual awards have 11 unique categories across everything from …

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