Media & PR

London Toy Fair 2022 booking now open as BTHA marks the show’s return next year

The application process for Toy Fair 2022 is now open. The British Toy and Hobby Association has opened the process for applying for your place at next year’s London Toy Fair, scheduled to take place from January 25th to 27th 2022 at its usual venue, Olympia. Companies wishing to exhibit …

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Toy Industries of Europe opens call for Play for Change Awards 2021 with Covid-19 Special Commendation addition

A Covid-19 Special Commendation category has been added to the roster of this year’s Toy Industries of Europe Play for Change Awards, as the awards programme designed to celebrate company practices and the empowerment of children makes its return for a second year. TIE has officially opened to call for …

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Spielwarenmesse Summer Edition cancelled over prolonged pandemic problems

Organisers of the Nuremberg toy fair, Spielwarenmesse have confirmed the cancellation of the show’s first Summer Edition, a postponed edition of this year’s show that was scheduled to take place this July. The fair had been moved from its traditional January slot in order to beat the restrictions in place …

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Taschen celebrates 100 years of toy adverts in pictures from across the 20th century

In a week that sees Hasbro kick off its latest appeal to Gen Z and Generation Alpha audiences with its hunt for a Chief TikTok officer to curate, create, and oversee all of its activity across the social media platform this spring/summer, it’s fair to say that toy advertising has …

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VTech teams with Save the Children for worldwide campaigns and donation scheme

The electronic learning products and pre-school specialist, VTech has partnered with Save the Children to organise a slate of events across multiple countries in order to support vulnerable children in need and those most affected by the Covid-19 pandemic. Using its worldwide resources, VTech has organised a worldwide toy donation …

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The Toy Project calls on UK toy firms to sponsor its community play therapy space The Play Room

The London toy and play charity The Toy Project is appealing to the UK’s toy companies to help back its latest campaign to open a new community space for play therapy, LEGO-based therapy, workshops, storytelling, and games nights. Called The Play Room, the site will become the permanent home for …

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UKMums.TV opens entries for its Baby & Pre-School Awards 2021

The online parental publication, UKMums.TV, the body behind the Mums Choice Awards, has opened entries for its Baby & Pre-School Awards this year. The awards programme will recognise excellence in the early years category and launches ahead of the company’s Mums Choice Awards, which will run for the seventh consecutive …

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The Outdoor Toy Awards is making its return for 2021

The Outdoor Toy Awards is making a return for 2021, offering specialists across the sector the chance to be crowned the ‘must-haves for get-out and play time,’ and securing coverage within national children’s publications ahead of the summer. Organised and founded by Toyology’s Peter Jenkinson, the Outdoor Toy Awards 2021 …

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Hasbro details its collector and fan-focused event Hasbro Pulse Fan Fest

Hasbro has detailed the spring launch of a new collector-focused event called Hasbro Pulse Fan Fest, an all-virtual event that will bring new content and product reveals to the global entertainment company’s community of collectors. The event will be held in lieu of Hasbro’s annual Entertainment Brand Preview Event which …

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Book of Beasties to provide 500 London schools with kids’ mental health support through play

The Book of Beasties, a London-based start-up and team behind the mental wellness card game of the same name, has committed to providing up to 500 schools with free mental health support to better help children through the current coronavirus crisis. The move follows research conducted by the children’s mental …

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