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Media & PR

Consumer products development underway for Netflix’s newest pre-school series Buddi

Work is underway in the licensing efforts surrounding the newest early pre-school series to land on Netflix, Buddi – co-developed by the kids’ programming legend, Keith Chapman – with a consumer products programme led by the licensing expert Valerie Fry. Chapman – the much-loved name behind the likes of PAW …

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Opinion: The Easterly winds and why there’s plenty to be optimistic about – Steve Reece

This week’s industry opinion comes from Steve Reece, an expert toy and game industry consultant at Kids Brand Insight and Toy Team India. In this latest dose of industry insight, Reece talks us through why there’s still much to be excited about from the toy industry – once all of this blows …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Asmodee crowns first UK Grand Champion at premiere KeyForge tournament

Asmodee has crowned the UK’s first Grand Champion KeyForge player following the two-player card game’s premiere tournament that took place in Milton Keynes last month. Set in a vibrant sci-fi world, KeyForge sees players race to unlock vaults of untold knowledge by pitting their decks of cards against each other. …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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Moose Toys taps Playtime PR as its first fully retained UK agency

Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK. Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the …

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Acamar Films launches monthly Bing magazine with Redan following successful one-shot title from Kennedy Publishing

Acamar Films has signed Redan Publishing to launch a new stand-alone monthly magazine for its popular animated IP, Bing. The move follows the successful launch of the one-shot Bing title from the UK’s Kennedy Publishing. Out now, Kennedy Publishing’s Everything Bing is a one-shot stand-alone magazine featuring activities such as …

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Matters of the mind: A look at the emerging wellness and mindfulness trend in toys

One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …

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The Independent Toy Awards 2020 are now open for entry

The 2020 Independent Toy Awards, founded by the online directory Toy Shop UK, are now open for entry. Championed as unique within the industry for being the only awards voted for by the nation’s independent toy retailers who list themselves for free on the directory, the awards are open to …

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