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Media & PR

Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success

Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …

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Toy safety firm SGS to host free webinar on EU standards for electronic toys

The product safety specialist, SGS Services is to host an informative webinar session to explore the EU Standards and Regulations for electronic toys for the market today. In its aim to help toy manufacturers, importers and retailers ensure their electrical and electronic (EE) toys are safe and compliant for European …

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Epoch taps Norton PR for influencer and digital campaigns for Sylvanian Families and Aquabeads

Epoch has tapped Norton PR to implement a heavyweight influencer and digital campaign for the big 35th anniversary celebrations of its Sylvanian Families brand and its crafts line, Aquabeads. Under the new contract, Norton PR will work alongside Epoch’s longstanding retained PR and social media agency, Highlight. The two will …

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Consumer products development underway for Netflix’s newest pre-school series Buddi

Work is underway in the licensing efforts surrounding the newest early pre-school series to land on Netflix, Buddi – co-developed by the kids’ programming legend, Keith Chapman – with a consumer products programme led by the licensing expert Valerie Fry. Chapman – the much-loved name behind the likes of PAW …

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Opinion: The Easterly winds and why there’s plenty to be optimistic about – Steve Reece

This week’s industry opinion comes from Steve Reece, an expert toy and game industry consultant at Kids Brand Insight and Toy Team India. In this latest dose of industry insight, Reece talks us through why there’s still much to be excited about from the toy industry – once all of this blows …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Asmodee crowns first UK Grand Champion at premiere KeyForge tournament

Asmodee has crowned the UK’s first Grand Champion KeyForge player following the two-player card game’s premiere tournament that took place in Milton Keynes last month. Set in a vibrant sci-fi world, KeyForge sees players race to unlock vaults of untold knowledge by pitting their decks of cards against each other. …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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Moose Toys taps Playtime PR as its first fully retained UK agency

Following previously successful project work across a number of key brands, Moose Toys has confirmed the appointment of Playtime PR as its first fully retained agency in the UK. Since 2016, the specialist toys and games PR agency worked on projects with the UK team before it became Moose Toys in late 2018. Playtime has been responsible for the Scruff-a-Luvs campaign since the …

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