Media & PR

UNO celebrates its 50th anniversary with a raft of new product launches and initiatives

Global toy maker, Mattel has detailed a global celebration to mark the 50th anniversary of its leading family game UNO, launching a raft of commemorative products and new ways to play the iconic game. Conceived out of a Cincinnati barbershop in 1971, the card game was first established as a …

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Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

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Early Learning Centre launches content and resource hub for home-schooling parents and carers

The Early Learning Centre has partnered with experts from across the educational sector to launch a new hub of content aimed at helping families throughout the lockdown period. With schools closed for a second time in the fight against the Coronavirus pandemic, and with parents and carers home schooling once …

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New York Toy Fair 2021 cancelled, The Toy Association confirms

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

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Women in Toys, Licensing & Entertainment opens Wonder Women Awards 2021 nominations

Women in Toys, Licensing & Entertainment (WIT) has opened its nominations for the 17th Annual Wonder Women Awards, a well-established industry initiative that honours the top female executives, thought leaders, entrepreneurs, and changemakers for their accomplishments. Coinciding with WIT’s 30th anniversary, the 2021 Wonder Women Awards are expected to be …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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MGA Entertainment supports UK Children’s hospitals with LOL Surprise MGAE Cares doll

MGA Entertainment is to donate a portion of the sales from its new limited-edition LOL Surprise MGAE Cares Frontline Hero doll to a number of children’s hospital charities around the UK and Republic of Ireland. The move is part of the MGA Entertainment Cares programme, a global effort that was …

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Interview: Vivid’s Emma Weber – ‘Our responsibility is to represent the world our consumers live in’

With the launch of the Headstart range of Love Diana Fashion Dolls and Far Out Toys Collectables, met with the ongoing success of this year’s launch range of Vet Squad animal dolls and play-sets, Vivid is readying itself for a bumper year in the dolls and play-sets sector in 2021. …

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Disney invests heavily into streaming as it details new Star Wars, Marvel, and Pixar content slate

UK Disney fans could be forgiven for thinking it was Christmas morning as they woke up to the news that the entertainment studio had detailed a raft of some 35 new television series, including ten from Marvel, ten based in the Star Wars universe, new Pixar animations, as well as …

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Sony to purchase anime entertainment powerhouse Crunchyroll from WarnerMedia for $1.175bn

Sony Pictures Entertainment has reached an agreement with AT&T to purchase its Crunchyroll anime business – a direct-to-consumer service within the WarnerMedia segment – for a proposed $1.175bn. Under the deal, Crunchyroll anime will fall under Sony Pictures Entertainment Inc and Sony Music Entertainment Inc’s Funimation Global Group, a giant …

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