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Matters of the mind: A look at the emerging wellness and mindfulness trend in toys

One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …

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The Independent Toy Awards 2020 are now open for entry

The 2020 Independent Toy Awards, founded by the online directory Toy Shop UK, are now open for entry. Championed as unique within the industry for being the only awards voted for by the nation’s independent toy retailers who list themselves for free on the directory, the awards are open to …

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Sponsored content: OnBuy.com is revolutionising the global marketplace industry

Cas Paton is the CEO and founder of OnBuy.com. Here, he outlines how the company is disrupting the global marketplace industry, and why its unique approach benefits sellers. The online marketplace sector has come a long way since its birth in the 1990s. Services like Amazon and eBay were some of …

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Beano partners with World Book Day to support its Share A Million Stories campaign

Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …

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A bountiful Toy of the Year Awards for Mattel ends with four major category wins

Mattel celebrated its most bountiful Toy of the Year Awards – the annual awards ceremony that precedes New York Toy Fair each year – to date, with a total of four wins across Action Figure of the Year, Game of the Year, Infant/toddler toy of the year, and Vehicle of …

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Wow! Stuff celebrates Innovation Award win at TOTYs for its Harry Potter Invisibility Cloak

Wow! Stuff spent the weekend celebrating a major win at the 2020 Toy of the Year Awards, where the UK toy firm took to the stage to collect the Innovation Award for its popular Harry Potter Invisibility Cloak. Fighting off competition from the likes of industry giants such as Mattel …

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WIT unveils its 2020 Wonder Women Awards Winners at 16th Annual event during New York Toy Fair

Women in Toys, Licensing and Entertainment (WIT) revealed the winners of its 2020 Wonder Women Awards at a sold-out event over this year’s New York Toy Fair, marking the 16th Annual event for the group. The global organisation focused on advancing women working in toys, licensing and the entertainment, also …

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The Toy Association welcomes new members from Build A Bear and Target to its Board of Directors

The Toy Association has welcomed two new members to its Board of Directors in Sharon Price John, president and CEO of Build-A-Bear Workshop, and Melissa Millo, vice president of Toys at Target Corporation. The announcement – which included nine term renewals – was made during The Toy Association’s Annual General …

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New York Toy Fair: Thinkway Toys named global master toy partner for Moonbug’s Morphle

The global children’s entertainment company, Moonbug – the team behind the popular Little Baby Bum – has secured a new partnership with Thinkway Toys that will see the development of a global master toy line for its latest pre-school property, Morphle. The partnership has been announced just days ahead of …

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Moose Toys raises over £110,000 for the RSPCA through Scruff-A-Luvs campaign

Moose Toys has raised over £110,000 for the RSPCA to date thanks to the success of a campaign drawn up between the toymaker’s Scruff A Luvs brand and the animal charity organisation. The ‘Find us Scruffy, Make us Fluffy’ concept of Scruff-a-Luvs products has resonated so well with the RSPCA …

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