Media & PR

Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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ITV’s How to Spend it Well at Christmas shows that ‘inclusivity in toys is commercially viable’

Doing what he does best, Philip Schofield uncorked that bottle of the nation’s warm, fuzzy feelings and poured us all a large glass of the festive mood last night with the return of ITV’s How to Spend it Well at Christmas; the first episode in the fourth series of the …

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Mums Choice Awards 2020 winning toy companies and products revealed

UKMums.TV has revealed the winners of its Mums Choice Awards 2020, a programme designed to give mothers an insight into what products on the market are favoured by their peers. Organised and published by the parental publication, UKMums.TV, the awards – now in their sixth year – are separated into …

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Hasbro’s NERF strikes social media campaign with Premier League’s Arsenal and Chelsea

Hasbro has secured a ‘media first’ collaboration between NERF and the Premier League football clubs, Arsenal and Chelsea in a new campaign to support the launch of its NERF Ultra One Blaster. The short-term content partnership has been devised, brokered and executed by MediaCom’s specialist Sports and Entertainment division and …

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LEGO launches new family activities to teach children about cyberbullying

The LEGO Group is taking its campaign to tackle cyberbullying to the next level with a raft of family-focused, digital child safety and wellbeing initiatives under the Build and Talk banner. The Danish toy maker has developed a new Build and Talk activity guide to help parents and caregivers start …

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VTech, Asmodee, and Learning Resources among 2020 Creative Play Awards winners

It’s taken months of rigorous testing and scrutiny, but the winners and recipients of the Highly Commended accolade have now been revealed for the 2020 Creative Play Awards, an awards programme developed by Creative Steps magazine. VTech, Asmodee, Simba Smoby and Learning Resources have been named among an extensive list …

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LEGO marks the return of its #BuildtoGive campaign for children in need this Christmas

LEGO is encouraging families to get creative and give the gift of play to children in need with the return of its #BuildtoGive Christmas activity. Part of its ongoing Rebuild the World campaign, the initiative asks families to create a Christmas ornament out of LEGO bricks and share it on …

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Mattel and The Entertainer partner to create a virtual Christmas grotto experience for children

The global toy maker and children’s entertainment unit, Mattel, has partnered with the UK high street toy retailer, The Entertainer, to create a virtual grotto experience for children missing out this Christmas due to the coronavirus pandemic. With government restrictions, lockdowns, and social distancing measures taking experiences and events off the …

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Super Mario, Star Wars and Yoto Player: ITV’s This Morning reveals its Top Toys for Christmas 2020

The popular children’s audio and story-telling system, Yoto, has found its place alongside some of the biggest names in children’s toys this year, having been named among the Top Toys for Christmas 2020 as selected by ITV’s This Morning. Toys received top billing on the popular day-time show as presenters …

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Spring Fair 2021 cancelled and replaced with Spring Fair @ Home virtual event

Hyve Group has confirmed that Spring Fair 2021 is cancelled. In line with the latest UK Government restrictions on the reopening of business conferences and exhibition halls, the show’s organisers have announced that Spring Fair will not be taking place in 2021. The home and gift retail show traditionally takes …

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