Media & PR

Raise money and bag yourself a bargain with this year’s Toy Trust Media Auction

The 2021 Toy Trust Media Auction is now open and ready to accept bids. The auction will close at 3pm on Friday, January 29th. The second largest fundraising activity for the Toy Trust each year, the annual Media Auction gives companies the chance to bag themselves a media bargain, with …

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Toy & Edu China and Licensing China will host digital-physical hybrid fairs this year

Toy & Edu China, Baby & Stroller China, and Licensing China will be offering a physical-digital hybrid fair experience this March with an online platform to support toy, baby product, and licensing companies exploring business opportunities in the region. The virtual marketplace will go hand in hand with the physical …

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The Toy Retailers Association reveals its Toy of the Year award winners

The Toy Retailers Association’s Toy of the Year Award winners have been revealed following a selection process reflective of the change of pace of the past year and the impact that the pandemic has had on the overall retail landscape. Yet, while online sales have accounted for just under half …

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Funko taps ChizComm as multi-media partner for the launch of new toy line Snapsies

The pop culture specialist, Funko, has appointed the media expert ChizComm Beacon Media to handle the multi-platform media for its newest toy line, Snapsies. The appointment has been made as Funko continues its push towards a more diversified toy portfolio. Under the appointment, ChizComm Beacon Media will handle kids media …

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UNO celebrates its 50th anniversary with a raft of new product launches and initiatives

Global toy maker, Mattel has detailed a global celebration to mark the 50th anniversary of its leading family game UNO, launching a raft of commemorative products and new ways to play the iconic game. Conceived out of a Cincinnati barbershop in 1971, the card game was first established as a …

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Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

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Early Learning Centre launches content and resource hub for home-schooling parents and carers

The Early Learning Centre has partnered with experts from across the educational sector to launch a new hub of content aimed at helping families throughout the lockdown period. With schools closed for a second time in the fight against the Coronavirus pandemic, and with parents and carers home schooling once …

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New York Toy Fair 2021 cancelled, The Toy Association confirms

The New York Toy Fair 2021 has been cancelled owing to the insufficient resolution of the ongoing Coronavirus crisis across the globe, the Toy Association has confirmed this afternoon. The annual industry event had been moved from its Q1 February slot to a later date, scheduled to take place from …

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Women in Toys, Licensing & Entertainment opens Wonder Women Awards 2021 nominations

Women in Toys, Licensing & Entertainment (WIT) has opened its nominations for the 17th Annual Wonder Women Awards, a well-established industry initiative that honours the top female executives, thought leaders, entrepreneurs, and changemakers for their accomplishments. Coinciding with WIT’s 30th anniversary, the 2021 Wonder Women Awards are expected to be …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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