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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Generation Media strengthens its leadership team with double appointment

Generation Media has strengthened its leadership team with the appointment of Tamara Strange and the promotion of Greta Bisetto-Donelan as directors of the company. Lisa Morgan, managing director, said: “Increasing the strength of our leadership is a strategic move to secure the long term success of our business and the …

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Warner’s Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours

Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …

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The annual Toy Trust Media Auction is now open for advance bids

The annual Toy Trust Media Auction is now open and advance bids are welcome ahead of the final auction that will take place during the Toy Industry Awards night on Tuesday, January 21st. The auction will close at 3pm on Thursday, January 23rd. As the second largest fundraising activity for …

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Norton PR and ChizComm form strategic alliance for US and Canada

The UK kids market, family and licensing PR agency, Norton PR and Marketing is embarking on a new partnership with the Toronto and New Jersey-based agency ChizComm across new and existing clients. Recognised by many as the largest purchaser of children’s media across traditional and emerging platforms (TV, OTT, VOD, …

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Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

It’s already becoming a week for re-branding, as Fundamentally Children – the home of The Good Toy Guide – has revealed its new identity for 2020 and beyond as Dr Gummer’s Good Play Guide. The new, simplified messaging of the organisation has been created to highlight the focus of the …

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University Games completes two-year Paul Lamond merger with new corporate branding

The final piece of University Games’ two-year merger of Paul Lamond Games has fallen into place, with the unveiling of the company’s new corporate branding. Marking a fresh start for 2020, the new logo is to be rolled out by University Games across the world. Richard Wells, managing director of …

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Asmodee, Mojo Nation and UK Games Expo partner on Art of the Tabletop student initiative

Asmodee has teamed up with Mojo Nation and UK Games Expo to launch an initiative aimed at encouraging more illustration and graphic design students to consider careers in board games. Launching in February, the Art of the Tabletop initiative will see students from several universities across the UK tasked with …

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This year’s Kids at Play Interactive Awards winners have been revealed

Hasbro’s Lightsaber Academy, Virsix Games’ St. Noire and Bandai Namco’s tori have been named among the winners of this year’s Kids at Play Interactive Awards. CES is the showcase for technology and innovation. At the heart of innovation is a multi-million dollar toy industry that’s committed to growing digitally-adept future …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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