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Toy Fair 2021: BTHA will create ‘strong platform and safe and secure environment’

The British Toy and Hobby Association has outlined its number one aim to ‘create another strong platform’ for the industry to do successful business in a ‘safe and secure environment’ as it issues its latest update on Toy Fair 2021. Underpinning the latest developments for the show, set to take …

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Toyologist teams with McCann Central PR and Facebook to host Covid Christmas webinar

Toyologist, Peter Jenkinson has partnered with the team at McCann Central PR and Facebook to launch a free to view webinar exploring just what Christmas is going to look like for shoppers and the toy industry this year. Called A Covid Christmas, the webinar goes live today at 12.30pm. “It’s …

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Asmodee brings Dobble to TikTok in new influencer campaigns

Asmodee is bringing the UK number one selling game Dobble to TikTok with a new campaign that will see the social media platform’s biggest influencers take part in two new brand initiatives. The first is the #DobbleChallenge, in which some of the platform’s most followed users – including Mr Tov, …

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Rubies and Bristol Novelty to merge operations in forward looking response to Covid-19

Rubies Masquerade and Bristol Novelty have detailed the merger of its operations and office functions in a forward looking move to house all of its products under one banner as the industry begins to shake itself off from lockdown. It comes, the firm has stated, as companies the world over …

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DreamToys 2020 will go digital this year due to Covid-19 impact on the UK

The Toy Retailers Association and DreamToys committee today announced, DreamToys 2020 will take place as a digital event this year. “Due to the effects of the COVID-19 pandemic in the UK, it is not possible to hold a large-scale physical event to announce the DreamToys list,” commented Gary Grant, chair …

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Scottish board game outfit Taxi Game sees sales surge as it readies five new launches for 2020

The Scottish outfit of developers behind the board game Taxi Game has witnessed a sales surge ‘eclipsing even the national increase in board game sales,’ thanks to an increase in demand for the entertainment medium by families spending more time together at home. The business has seen its best quarterly …

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Asmodee introduces its own virtual trade event AsmoFair for 2020

The board game giant, Asmodee is innovating new ways to connect with its retailers this autumn with the launch of its own virtual trade show experience, AsmoFair. Taking its own stance against the swell of cancelled industry shows this year, the board game distributor has partnered with its sister company …

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Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

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Messe Frankfurt hails Toy & Edu, Baby & Stroller and Licensing China success as ‘first positive steps for trade show return’

Messe Frankfurt has heralded the success of its three events, Toy & Edu China, Baby & Stroller China, and the inaugural Licensing China, as the first positive steps for the return of business-to-business events and in-person interactions in the region. The trio of events were the first fairs to be …

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MGA Entertainment named worldwide licensing agent for Little Baby Bum

MGA Entertainment has been named the worldwide licensing agent for the global pre-school sensation, Little Baby Bum. The move is an extension of the toymaker’s partnership with brand owner Moonbug, following the success of its Little Baby Bum toy line from Little Tikes. Under the new partnership, MGAE will develop …

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