Media & PR

Passionate about vintage toys? The BBC is looking for collectors and experts for a new TV series

The BBC has put a call out to toy collectors as its nation-wide search for experts and specialists within the vintage toys and memorabilia sector continues. Issuing a journo request via ToyNews, BBC Studios is on the lookout for top specialists to act as on-screen guides for a new series …

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Moose Toys and LEGO sweep five award wins each at Australian Toy Association’s Digital Awards

It was a tussle of the titans at the Australian Toy Association’s first Digital Awards ceremony this week that saw Australia’s own Moose Toys tie even with global toymaker LEGO with a sweep of five category wins each. Unsurprisingly, the awards poured in for Moose Toys’ licensed collection of Bluey …

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Spielwarenmesse embraces virtual future with Spielwarenmesse Digital launch for 2022

Spielwarenmesse is embracing a digital future with details of the launch of Spielwarenmesse Digital, a platform that will combine the live experience of Nuremberg Toy Fair with a virtual business platform for its 2022 offering. The organiser has cited the launch of the endeavour as a ‘response to the needs …

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Independent Toy & Gift Show rescheduled for September following Government’s Covid update

The Independent Toy & Gift Show has been rescheduled to the new dates of September 14th and 15th this year. The move follows the recent government announcement around gradual relaxation of the lockdown restrictions in accordance to PM Boris Johnson widely reported ‘roadmap’. The annual show will make its return …

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Opinion | Toon-age day stream: How Disney+ is about to change toy licensing for good

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

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Australian Toy Fair | Virtual platform ‘opens international shop window’ for global visitors

The 56th Australian Toy Fair, taking place this March, may not look anything like the 55 before it ever did – or ever imagined it would – with pandemic precautions forcing it onto an all-virtual platform this year, but that doesn’t mean the show will be any smaller for it. …

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DKB Toys & Distribution on mission to re-shape UK toy business with Norton PR

DKB Toys and Distribution is on a mission to re-shape the way in which the UK toy market does its business by becoming the ‘one-stop-shop for the biggest and best toy brands on the scene.’ This ambitious vision belongs to DKB Toys and Distribution MD Chris Lohmeyer who, having founded …

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Toy Trends 2021 | Kidult market growth, music, and socially conscious play will fuel 2021 sales, says The Toy Association

The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …

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New York | Mattel, LEGO, and Chess win big at Toy Association’s all-virtual Toy of the Year Awards

It was a tussle of the titans as play professionals and toy fans around the globe celebrated the Toy Association’s 21st annual Toy of the Year Awards this weekend, with both Mattel and LEGO emerging with four award wins each. This year’s online event peeled back the curtain on what …

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New York | Four award wins compound Mattel’s strong 2021 start

Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker. It was the firm’s own …

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