Media & PR

Logic games and puzzles are on the rise as Smart Toy & Games sees sales double over 2020

The puzzle and logic game specialist, Smart Toys and Games is ushering in a new era for the gaming market, having seen sales double over the course of 2020 for its portfolio of cognitive-thinking games and puzzles. The Sussex-based toy firm has told ToyNews that while a year of social …

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Barbie celebrates Britain’s youngest Olympian, 12-year-old skateboarder and surfer Sky Brown

The 12 year old professional skateboarder and surfer, Sky Brown, has been unveiled as the latest Barbie Role Model as the iconic fashion doll brand revealed its new, one-of-a-kind doll created in her likeness. Toy maker Mattel chose to immortalise the young sportswoman to highlight the boundaries that she has …

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Home Help: How the pandemic has seen toy companies transition into support networks for families

Demand for toy brands to act beyond their products and offer supporting services to parents and families is tipped to continue into 2021 and beyond, as companies across the industry continue to transition into resources and networks for their audiences. The evolution of the traditional toy company has become part …

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BBC One embraces Zog, The Gruffalo, and the animated worlds of Julia Donaldson and Axel Scheffler this Christmas

The Oscar-nominated production company, Magic Light Pictures is bringing the animated worlds of Julia Donaldson and Axel Scheffler to BBC One in a series of exclusive idents this Christmas. The festive collaboration will feature idents of Zog, Princess Pearl, and Sir Gadabout, as well as The Gruffalo and The Gruffalo’s …

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Dad’s Choice Awards 2020 reveals its winners and Highly Commended and Commended

The Dad’s Choice Awards has revealed its winners and highly commended and commended companies for its 2020 awards programme, one that laid witness to ‘more entries than ever before’. With the clock now ticking down to Christmas Day, the Dad’s Choice Awards aim to offer inspiration to parents unsure of …

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Chess, anyone? Netflix’s The Queen’s Gambit has unlocked an international resurgence

Like the best set traps in the now famed Sicilian Defence, Netflix has given us perhaps the resurgence that no one saw coming. Chess is in vogue.  There’s no need to read that again, it’s a phrase that will be repeated throughout this coming feature: chess, thanks to the roaring …

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Kids’ mental wellness card game Book of Beasties partners with Great Ormond Street Hospital Children’s Charity

The children’s mental wellness game developer, Book of Beasties, has partnered with Great Ormond Street Hospital Children’s Charity in a bid to raise vital funds to support seriously ill children from across the UK. Book of Beasties is a multi-award winning children’s mental wellness resource developer and creator of the …

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Spielwarenmesse introduces BrandNew – a virtual platform in place of 2021’s postponed toy fair

Spielwarenmesse has detailed the launch of a digital platform through which toy companies from around the world can showcase their new releases to the trade. Called Spielwarenmesse BrandNew, the new service will be offered in place of the postponed Nuremberg toy fair that, for the first time in its more …

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Kids audio system Yoto Player named among TIME’s 100 Best Inventions of 2020

The children’s audio platform Yoto and its award-winning Yoto Player has been named among TIME’s 100 Best Inventions of 2020 in the parenting category. For 2020’s list, TIME solicited nominations both from its editors and correspondents around the world and through an online application process. It then evaluated them on …

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Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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