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Spin Master lifts the lid on Present Puppies, a surprise toy that unboxes itself

Spin Master has lifted the lid on its newest toy brand, Present Pets Puppies, a range of interactive pets that actually unbox themselves – taking the current toy trend to a whole new level. Anticipation is building for the line that has already been tipped as one of the top …

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DreamToys 2020: Date confirmed for all digital event

The DreamToys committee and the Toy Retailers Association have confirmed the new date of this year’s all-virtual DreamToys event as October 28th, a date that coincides with the October half term. Organised by the Toy Retailers Association, DreamToys is billed as ‘the most authoritative predictive list of what will be …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Hasbro’s VP of consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Argos launches its LEGO Super Brick delivery van as ‘more shoppers turn to online shopping than ever before’

Argos has teamed up with Diversity’s Jordan Banjo and Perri Kiely to unveil the first LEGO Super Brick delivery van, a new decorated van created to deliver the LEGO Super Mario range and celebrate the latest stats from the retailer that see more customers turn to online shopping than before. …

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We’re back, now to the future: Read the new Sept/Oct issue of ToyNews online now

Eyes right – yep, if you’re reading this on your desktop device then that moving image right there in the corner, that’s the digital September/October edition of ToyNews all ready for you to read online, on your desktop or mobile device by clicking here. (If you’re currently on you’re mobile, …

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Hasbro taps into ’80s nostalgia as it crowdfunds the relaunch of HeroQuest

Hasbro is looking to resurrect the popular fantasy, role-playing game of the 1980s, HeroQuest, by turning to its legions of fans to help crowdfund the project via the global toy maker’s own crowdfunding platform, HasLab. The game, a reboot of the 1989 tabletop originally developed in a partnership between Milton …

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Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

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Asmodee and Coiledspring Games launch AsmoFair Part II this October

Asmodee and Coiledspring Games are jumping swiftly onto the success of their pair’s pioneering all virtual trade show, AsmoFair – a digital showcase of board games and products that bridges the gap for supplier and buyer throughout the hiatus on physical events – with the launch of a second offering. …

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Epoch launches new Sylvanian Families campaigns to support indie retailers on the high street this Q4

Epoch Making Toys is updating the loyalty scheme for its flagship brand Sylvanian Families in a move to ramp up its support of its independent retailer network in the run up to the October half term and Christmas shopping period. As part of its efforts, Epoch is launching two in-store …

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