Media & PR

Brainstorm Toys teams supports primary school recycling campaign across Yorkshire

Brainstorm Toys has struck up a new partnership with the environmental consultancy Comply Direct to support a school recycling campaign taking place across seven primary schools in Yorkshire. Developed to highlight the challenges of Waste of Electrical and Electronic Equipment (WEEE Recycling) in the UK, the two-week project will see …

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LEGO recreates Pillars of Creation images captured by the Hubble Space Telescope

The LEGO Group has recreated images captured by the famous NASA/ESA Hubble Space Telescope in brick form and unveiled them in 160 LEGO stores across the globe as part of the Danish toy maker’s LEGO Go Beyond space campaign. The campaign kicked off last month with the launch of the …

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Hobby renaissance and ‘avalanche of new product’ helps Hornby to successful Q4 trading

A renaissance of the hobby market and an ‘avalanche of new product releases’ are among the factors credited by Hornby Hobbies to its latest business boost, culminating in a 28 per cent increase in sales year-to-date in the company’s latest trading report. The international models and collectables group released its …

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The LEGO Group ranked world’s most highly regarded company in latest RepTrak 100 survey

The LEGO Group has been ranked as the world’s most highly regarded company when it comes to corporate reputation according to the RepTrak Company’s annual Global RepTrak 100 survey. Te results of this year’s survey mark the second year running that the Danish toy maker has taken the top spot. …

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Tonies donates storytelling boxes and figures to UK children’s charity Starlight

Tonies has gifted 500 Tonies figures and heavily discounted Toniebox storytelling audio devices to the UK’s children’s charity, Starlight in its campaign to bring play to children undergoing serious medical treatment across the country. The Tonieboxes support the charity’s Storybox programme that provides storytelling toys, books and crafts to children in …

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Kick flipped | Has the toy industry helped fuel a surge in female skateboarders?

The toy industry’s increased engagement with the UK skateboarding scene is one among a number of factors contributing to a surge in participation in the sport, particularly among younger girls starting out for the first time. According to Skateboard GB, the official body for UK skateboarding, the past year has …

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Watch Hamburg’s Miniatur Wunderland set new model railway Guinness World Record

Lockdown has done some peculiar things to us all, while for some the pandemic has given rise to seriously impressive outlets of creativity. Model railways, it would appear, is one of them. The team over at Miniatur Wunderland, the Hamburg home to the world’s largest model train set, used lockdown …

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Family fortunes | The Insights Family talks its ‘game changing’ Portal 4.0 and the ever growing business of family market intelligence

This week witnessed some pretty major new developments for the kids’, parents, and family market intelligence outfit, The Insights People, which not only revealed its re-branding to The Insights Family, but also welcomed its new chairman – in the form of Simon White – and unveiled its ‘game-changing’ new client …

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Iconic trading card company Topps is going public in deal valued at $1.3bn

The 80 year old trading card company, The Topps Co, best known for its Topps Baseball Cards and Garbage Pail Kids collectables, is going public in a SPAC deal valued at $1.3bn. The company revealed this week that it was merging with Mudrick Capital Acquisition Corporation II – a special …

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Opinion | History in the making… and playing: How the pandemic has shaped toy trends of the future

From hand-washing and mask-wearing within role-play and the renewed focus on child wellbeing through play, to the spike in the kidult market and the evolution of the STEAM and arts and crafts market, there’s not a category within the toy space that hasn’t been touched or influenced by the coronavirus …

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