Media & PR

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA, and Matchbox brands in the toy takeback initiative, which enables families to extend the life of their Mattel toys once they are finished playing with them. The new programme is …

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‘Hornby: A Model World’ series 2 coming to UKTV

UKTV has commissioned a second series of Hornby: A Model World for its leading factual channel, Yesterday. Produced by Rare TV, the new series will once again go behind the doors of Hornby HQ in Margate, home to brands Hornby, Airfix, Scalextric and Corgi. Narrated by Sunetra Sarker (Ackley Bridge, …

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Hamleys’ L.O.L. Surprise! Jubilee activation draws in the crowds

L.O.L. Surprise! hosted an exclusive pop-up in Hamleys Regent Street over the bank holiday weekend to mark the Queen’s Platinum Jubilee.  Visitors were royally wowed as L.O.L. Surprise! took over Hamleys’ flagship store to showcase its new Queens range. Visitors celebrated the Jubilee with exciting activities including the chance to take …

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Spielwarenmesse entices first-time exhibitors with special deal for 2023

After a two-year break imposed by the pandemic, Spielwarenmesse – the world’s leading toy fair – will be opening its doors again at the Nuremberg Exhibition Centre from 1 to 5 February 2023. The associated online platform, Spielwarenmesse Digital, which launched in 2022, will continue to act as a network for participants, …

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TOTY nominations open today

The Toy Foundation (TTF) is inviting the play community to submit their must-have holiday toys, games, and properties for the Toy of the Year (TOTY) Awards. The prestigious U.S. awards programme supports the philanthropic work of The Toy Foundation. Companies that wish to nominate their product(s) will be able to …

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Yoto Mini wins prestigious Pencil at the Design & Art Direction Awards

Yoto‘s latest audio player, Yoto Mini, has earned a Wood Pencil – representing the best of the year in design – at the 2021 D&AD Awards in the Product Design, ‘Everyday Consumer Products’ category. Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating the finest in design …

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Vivid Goliath appoints Havas Entertainment as media partner

Vivid Goliath has appointed Havas Entertainment to manage the company’s ongoing media campaigns starting autumn/winter 2022.    “We have all seen how the media landscape has evolved, diversified and fragmented and we believe Havas are well placed to help manage our campaigns with their creative and digital capabilities as well as …

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Hornby kicks off Jubilee Takeover week with special product announcement

Hornby is inviting its legions of fans to join in the fun of its Jubilee Takeover, a week dedicated to all things royal. To mark the first day of its Takeover week, Hornby has announced a selection of special models, including the celebratory HST and matching Mk3 coaches, which reimagines what …

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Strictly’s Johannes Radebe comes on board for Pride Tales Tonie

Ahead of Pride Month in June, children’s audio system tonies is excited to launch Pride Tales, a Tonie dedicated to celebrating and reinforcing positive Pride messages for little listeners and their families. Narrated by television favourite and professional dancer Johannes Radebe, the Pride Tales Tonie takes the shape of the …

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Bratz makes history with groundbreaking Pride collector dolls

MGA Entertainment has announced an all-new Pride Collection inspired by fan-favourite Bratz characters and girlfriends, Roxxi and Nevra. The trailblazing collection – including an exclusive, collectible Bratz two-pack of the first ever fashion doll same-sex couple and an explosive, ready-to-wear fashion capsule collection – was created in collaboration with JimmyPaul, the world-renowned LGBTQ …

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