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Crazy Aaron’s named official Adopt-the-Pig sponsor of The Toy Foundation’s Toy Bank for 2020

Crazy Aaron’s – the name behind the popular Crazy Aaron’s Thinking Putty – has been named the official ‘Adopt-the-Pig’ sponsor of The Toy Foundation’s Toy Bank for 2020. Crazy Aaron’s sponsorship includes a $10,000 donation and the development of a special edition putty in The Toy Bank’s signature shade of …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Marshmello and Moe Shalizi introduce Mellodees kids’ entertainment property – and toys are part of the plan

Toys and consumer products are all part of the wider plans for gradual expansion of a new children’s property created by music’s Moe Shalizi and Marshmello that aims to create a ‘cutting edge experience for children’ under the name Mellodees – a musically-driven video property. Mellodees will feature Dee the …

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Character Options to host virtual summer festival Character Kidz Big Weekend

Character Options is hosting a virtual summer festival event of stories, videos, and TikTok coverage from some of the biggest influencer channels of the time with its three-day Character Kidz Big Weekend. A revised edition of last year’s successful London event, the three day festival will take place online and …

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Mojo Nation reveals this year’s Play Creators Awards finalists

Mojo Nation has revealed the finalists for this year’s Play Creators Awards, an event that celebrates figures in the toy and game design community to have excelled over the past 12 months. The shortlist of finalists for this year’s Awards includes in-house design teams, outside invention studios, and freelance design …

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YouTuber Joey Graceffa brings his Escape the Night series to board gaming with Kickstarter campaign

In one of the most millennial/Gen Z news updates you’re likely to read from the toy industry this week, YouTube star Joey Graceffa has partnered with Studio71 Games to bring his Escape the Night universe – one which started life as a murder-mystery YouTube series – to the board gaming …

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Kind + Jugend cancels 2020 show but promises ‘renewed energy for 2021’

Koelnmesse’s popular baby and toddler trade fair, Kind + Jugend has cancelled its 2020 event amid the latest developments over the coronavirus pandemic and the world’s social distancing measures still being taken to combat the its spread. The organisers made the decision to suspend the 2020 offering, but has promised …

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The Toy Association teams with Clamour to launch first Toy Fair Everywhere Influencer Choice List

The Toy Association has teamed up with the producers of largest annual industry summit for professional influencers, Clamour, for the first Toy Fair Everywhere Influencer Choice List. Toy Fair Everywhere is a new series of virtual market weeks that offers toy manufacturers, buyers, media, and key stakeholders in the toy …

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Mattel and Spin Master bring new short content to HappyKids.tv

Mattel, Spin Master, and 9 Story Distribution International are the latest big name brands in children’s entertainment to join the roster of content on Future Today’s popular HappyKids.tv app. The deal will bring new short content featuring Barbie, Thomas and Friends, Hot Wheels, Bakugan: Battle Brawlers, and more to the …

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Kids Insights: Animal Crossing among most popular titles as 8.8 million UK kids turn to video gaming during lockdown

More than 8.8 million children across the UK have turned to video gaming as the go-to hobby of the lockdown period, according to the latest report from the children’s industry analysts, Kids Insights, who has highlighted the hit Animal Crossing title as one of the most popular of current times. …

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