Media & PR

LE’GO to the shops! LEGOLAND Discovery Centre Birmingham unveils world’s smallest Primark

Birmingham can boast that it’s home to the world’s largest Primark store but from next week it will have another claim to fame, as LEGOLAND Discovery Centre Birmingham opens the doors to the world’s smallest Primark. The LEGO model, which will be situated within the attraction’s Miniland display, is a …

Read More »

Kids Industries launches Amazon Kids+ multichannel national ad campaign 

Family-focused marketing agency Kids Industries (KI) has announced the launch of its national ‘Feed their hungry minds’ multichannel advertising campaign for Amazon Kids+. The agency created the campaign to drive awareness of the all-you-can-eat service for kids that provides unlimited access to thousands of child-friendly books, movies, TV shows, apps and games. …

Read More »

OnePoll survey reveals “safe” Halloween costumes for kids

A recent OnePoll survey of 2,000 American parents of children ages 0 to 10 asked them to weigh in on which “offensive” Halloween costumes they believe should be banned from stores. According to respondents, costumes to avoid include pandemic-related costumes, such as hazmat suits (32%), and also portrayals of cultural …

Read More »

MadeForMums announces winners of its 2021 Toy Awards

MadeForMums, the UK’s number one parenting site for product reviews, has announced the winners of the MadeForMums Toy Award 2021, as judged by kids, recommended by parents and approved by experts. Ranging from a £3.99 fidget toy to a £300 mega playset, this year’s festive winners include toys from well-known …

Read More »

Latest issue of Senet magazine on sale now

The sixth issue of Senet, the independent print magazine “about the craft, creativity and community of board gaming”, has just launched. Features include an exclusive conversation with Ticket to Ride creator Alan R. Moon; a deep dive into dexterity games, including interviews with the creators of Flip Ships, What Next? and …

Read More »

LEGO launches its ‘Ready for Girls’ campaign with shocking new research on gender stereotypes

New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of …

Read More »

WOW! PODS win Best Collectables Award in Pop Insider Holiday Gift Guide

WOW! PODS, ‘The Collectible for Fans of Character Brands’, has won the prestigious Pop Insider Holiday Gift Guide Award for Best Gift: Collectibles Category. This adds to WOW! PODS recent wins in the UK at the BlogOn Awards (1st place in Collectables) and the Toy Shop UK Independent Toy Awards …

Read More »

Calling all whizz-kids! People of Play’s annual Young Inventor Challenge kicks off

People of Play (POP) is gearing up for its annual Young Inventor Challenge (YIC), sponsored this year by toy giants Goliath, Mattel, HABA, New Key Pet LLC, and Crazy Aaron’s. The YIC provides an outlet for young inventors to create, present and connect with toy industry professionals to receive professional …

Read More »

Confident? becomes first board game to be certified as carbon neutral under Amazon’s Climate Pledge Friendly Program

Confident Games’ flagship product, the family party game Confident?, has earned the Carbonfree® Certified label for carbon neutrality from Carbonfund.org Foundation. It becomes the first board game to receive the certification, which covers all six regional editions of the game sold in the US, UK and Europe. The game is …

Read More »