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Pressure Games looks to tackle mental and physical agility with new tech toy crowdfunding campaign

A toy company looking to push the boundaries of technology in creative and active play, has launched a new crowdfunding campaign as it looks for investment to bring its first product, Countdown – a retro inspired electronic puzzle game – to market. Pressure Games has embarked on a mission to …

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Rachel Lowe jointly awarded Game of the Year at Dream Toys 2019

Designer, marketer and toy industry expert, Rachel Lowe took centre stage at the end of this week’s Dream Toys event, where she was presented with the Game of the Year Award for Jumanji, by the Toy Retailers Association. Lowe has been recognised this week for the role she played in …

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These are all the toys featured at this year’s Dream Toys event

Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list. Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list …

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Little Concepts to make Toy Fair return for 2020

The international toy firm, Little Concepts is to make its return to London Toy Fair next year, where it will be presenting brands PlanToys, Moluk, Makii, Makedo and Scribble Down. 2019 has seen continued growth for the company who now works with national retailers such as Fenwick, National Trust, Liverpool …

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Kids India launches new regional toy trade fair Kids India South

Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair called Kids India South. The fair will be taking place at the Manpho Exhibition Centre in Bengaluru from April 16 to 17 2020. It specifically targets visitors …

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Tickets to the Toy Industry Awards 2019 are available now

Tickets are now available for the Toy Industry Awards 2019 – the annual gala event that traditionally  follows the opening day of Toy Fair. Next year’s awards will take place on Tuesday, January 21 2020, starting at 6pm. The event has become one of the key dates in the industry …

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All 114 of the 2020 Toy of the Year Awards finalists have been revealed

The Toy Association has revealed the 114 toy and game finalists for the prestigious 2020 Toy of the Year (TOTY) Awards. Known as the “Oscars of the toy industry”, the TOTY Awards program recognises the top playthings on the market – from STEAM and innovative toys to dolls, action figures, …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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Fundamentally Children launches the Christmas Good Toy Guide 2019

Around 65,000 printed copies of the Christmas Good Toy Guide are set to be distributed across the UK over the coming weeks, via three channels, including The Sunday Times, NCT, and the Good Toy Guide testing network. This year’s distribution shows a 1300 per cent increase on the 5,000 distributed …

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