Marketing

It’s a booming sector that accounted for $9.45bn in global sales last year and saw a 24 per cent growth in the UK market. Robert Hutchins explores boardgaming’s monopoly on the toy industry.

The event that took place in Manchester on Sunday night saw top toy firms honoured by a judging panel of bloggers.

Magic Box Toys kick-started the fortnight campaign with social media activity, including vlogger marketing and blogger unboxings.

The new puzzles will boast photo imagery and will be available in piece counts from 100 to 2,000.

Toy State has signed a new agreement with Feld Entertainment which will see new toys produced for the Monster Jam brand.

The dedicated Drift Zone venue will be hosted at Flip Out Wandsworth.

Goliath Games has the games firm famous for strategic board game Sequence.

Hatchimals, LEGO, Teddy Ruxpin and Fingerlings are just some of the toys to top the listing.

‘We are proud to say this is one of the most unique mobile collecting experiences any football fan will have on the planet,’ says Topps’ Deniz Gezgin.

The set will include a new themed DoodleMolds, Doodlblocks, and a new plastic colour pallete.