Marketing

License to Thrill: Steve Pasierb talks the Toy Association

As president and chief executive of the North American Toy Association, no one is better equipped to assess the health of the industry than Steve Pasierb. As the industry gets ready to hit London’s Olympia, Jack Ridsdale sat down with Steve to get the rundown on the biggest toy event in the US, licensed toys and the future of the Toy Association.

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