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Casdon launches new website in time for Christmas

Casdon is readying itself for the New Year, by launching a new website in time for Christmas, showcasing the company’s collection of role-play toys and licensed lines. The new site hosts new branding and easy to navigate icons under the renowned titles of Little Helper, Littler Shopper and more, allowing …

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Generation Media raises over £2,500 for The Toy Trust through another successful KidsCon

Generation Media descended upon Leicester Square’s Vue cinema in full force this week to host KidsCon 2019, an event that raised over £2,500 for The Toy Trust. The morning was designed to appeal to the audience of marketing professionals from across a host of industry’s, looking to communicate effectively with …

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SweetDreamers celebrates Ewan the Dream Sheep success at Mother & Baby Awards

SweetDreamers, the baby and toddler toy specialist, is celebrating the recent success of its popular Ewan the Dream Sheep at this year’s Mother & Baby Awards. The sleeping aid took home Gold for Best Baby Toy at the awards ceremony, organised to highlight the best brands in the baby and …

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Flair’s Meet Leo Messi is ‘dream come true’ moment for nine year old football fan

Flair was busy making the dreams of one nine year old football fan come true last week, sending the lucky competition winner on a trip to Barcelona to meet the football legend, Lionel Messi. Organised in partnership with Tigerhead, Flair’s Meet Leo Messi competition ran as part of the global …

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Ravensburger targets podcast advertising in major marketing push for kNOW!

For the first time in its history, Ravensburger is targeting exposure through some of the UK’s leading podcasts, as part of the roll-out of a major marketing campaign for its newest board game, kNOW! Among the line-up is the hit podcast Off Menu, featuring Ed Gamble and James Acaster, who …

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Flair’s heritage brands recognised among autumn toy awards winners

Flair is celebrating a raft of recognition for the company’s heritage brands in this year’s autumn toy awards announcements. Demonstrating how one of the world’s timeless classic can be adapted to the modern era, Plasticine took top billing in the Creative Play Awards with the Plasticine Movie Maker winning the …

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Panda Mony Toys: “It seems to me that kids aren’t respected by the entertainment industry”

The independent US outfit, Panda Mony Toys has made it its mission in recent years to shake up the action figure market, a space it believes has “become stagnant with toy companies chasing the big comic book and movie franchises” with the launch of its original IP, Alter Nation. Earlier …

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Fisher-Price launches ‘multi-million dollar’ Let’s Be Kids campaign

Fisher-Price has invested a multi-million dollar sum into a new campaign that invites grown-ups to look at the world through children’s eyes with the debut of its Let’s Be Kids initiative. Let’s Be Kids includes a series of video spots that feature a cast of Fisher-Price toys from across the …

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UK pop group Four of Diamonds celebrates LOL Surprise Winter Disco range

The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise. LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition …

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John Adams, Ravensburger and Posh Paws among UKMums.TV’s Mums Choice Awards winners

After months of testing by mums and their little ones the results of this year’s Mums Choice Awards have recently been revealed on the parental website UKMums.TV. The Mums Choice Awards are designed to give mums a clear insight into what products in the market are favoured by their peers. …

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