Marketing

Golden Bear unveils new-look logo and innovative new website

The award-winning toy company, Golden Bear, has kicked off 2021 in style with the unveiling of new company branding and a transformed company website. Established over 40 years ago, and an icon among the toy communities, the famous Golden Bear logo has undergone its first makeover to take on a …

Read More »

Smart Toys and Games targets home-schooling families with DIY science range Smartivity

With the nation adjusting to yet further weeks of home education, Smart Toys and Games has unveiled a raft of hero products from its new partnership brand, Smartivity – a collection of DIY science and engineering wooden construction sets designed to offer up lessons in STEM learning. Smartivity’s laser cut …

Read More »

Orchard Toys kicks off its Virtual Toy Fair with exclusive Toy Fair TV-style video

Orchard Toys has kicked off its Virtual Toy Fair in good humour with the launch of a video-skit starring the firm’s own sales director, Simon Prest, and Toy Fair TV presenter, Gavin Inskip. Produced to capture the levity of the London trade show in a year that sees the doors …

Read More »

Bandai UK releases the Timber Tots Song amid ‘heavy investment plans’ for the retro ’70s toy line

Following the successful revival of the hit ’70s toy line, Timber Tots, Bandai UK has detailed plans for a round of heavy investment into the retro children’s brand, kicking things off with the release of the Timber Tots Nursery Rhyme. The new song has been created to inspire a new …

Read More »

PlayMonster grows global presence with Interplay UK rebrand

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain …

Read More »

Showcase 2021: Asmodee UK prepares for a year of Dobble, Pokémon, Family Games and more

Contact: 01420 593 593 Web: www.asmodee.co.uk The year for Pokémon, Dobble, and Family Games Though in-person trade shows may be off the table this winter, Asmodee will still be offering a sneak peek at their most exciting products for 2021 at the third instalment of AsmoFair, its pioneering virtual trade …

Read More »

Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, …

Read More »

Gibsons’ Virtual Trade Showcase is open for bookings now

The British games and puzzles specialist, Gibsons, is taking booking for its own Virtual Trade Showcase, the firm’s own event for prospective retailers hosted in the wake of the cancellation of this year’s Toy Fair season. The virtual show will take the form of an online conference and will give …

Read More »

IMC Toys’ VIP Pets partners with Mini Mode for virtual runway event

IMC Toys is partnering with Mini Mode: Global Kids Fashion Week in a new collaboration for its popular collectable doll range, VIP Pets. Following the successful UK launch of the range of fashionable pet-themed dolls, the newest VIP Pets Mini Fans will make their debut on Mini Mode’s virtual runway …

Read More »

The classics: Origin of the species – 35 years of Sylvanian Families and counting

Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the …

Read More »