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University Games completes two-year Paul Lamond merger with new corporate branding

The final piece of University Games’ two-year merger of Paul Lamond Games has fallen into place, with the unveiling of the company’s new corporate branding. Marking a fresh start for 2020, the new logo is to be rolled out by University Games across the world. Richard Wells, managing director of …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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Keeping pre-school lit: Catching up with Halilit’s Judith Stark

Notoriously competitive and increasingly cramped, even at the best of times the pre-school space has not been one for the faint of heart. Throw into the mix the matter that 2019 has seen shelf space diminish once again with the collapse of Mothercare’s UK operations, and a high street finding …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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Brainstorm champions STEM toys in UK-wide Twitter party

Brainstorm Toys stormed Twitter last Friday when it achieved over 7 million timeline deliveries in an hour-long Twitter Party targeted at a wealth of parenting bloggers. Running with the theme of STEM toys, the social media activity focused on the many and varied educational products within the Brainstorm product portfolio, …

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Skyrocket UK sees ‘steep growth trajectory’ for Blume Dolls as brand lands top ten NPD spot for November

Skyrocket UK is reporting ‘a steep growth trajectory’ across the toy space for its recently launched Blume Dolls brand, crediting the line among those to have helped the business to make ‘an incredible impact on the UK toy market,’ this market. The dolls, with over the top, squishy hair and …

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MGA Entertainment hands out over 3,000 Poopsie Slime toys at intu Trafford Centre

MGA Entertainment braved the Christmas shopping crowds this past weekend when it took to Manchester’s intu Trafford Centre to hand out more than 3,000 Poopsie Slime toys to throngs of excited children and families. The activity saw Poopsie Slime Surprise host a surprise interactive Picture Poo-fect photobooth in the form …

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Spin Master’s Hatchimals WOW steals TV Hat Trick with

Spin Master’s recently launched Hatchimals must be getting used to the spotlight by now, having hit a TV Hat trick this past week when it appeared on last Friday’s The Late Late Toy Show, Phillip Schofield’s How to Spend it Well at Christmas, and ITV’s This Morning. Along with positive …

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Squishmallows sees “phenomenal sales” following ITV’s This Morning appearance

The popularity of the new collectable craze, Squishmallows, was cemented, according to the product’s UK distributor Innovation First, when the squishy toy line made its appearance on ITV’s This Morning and the show’s Best Toys for Christmas Gift Guide. The toy’s appearance helped to compound a “phenomenal year” of sales …

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Bank Attack named Phillip Schofield’s Must Have Game on ITV’s How to Spend it Well at Christmas

Toy manufacturers and industry PR companies watched on with baited breath when ITV aired its annual How to spend it well at Christmas with Phillip Shofield this week, as they waited to discover just what products would be put front and centre of the series’ toy extravaganza. In what has …

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