Marketing

Each doll has seven sensors that react to touch, motion or light, meaning if you tickle their toes they will be brought to life by singing, giggling and playing games.

"The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws."

The deal will see Innovation First, creators of the popular HEXBUG brand, distribute the new Squishmallows range exclusively throughout the UK.

The hunt is on for lucky tickets hidden in certain Gibsons puzzles to win a 1,000 piece puzzle or a year's supply of puzzles.

The new launch features a cast of collectable culinary characters known as Foodie Friends stored inside a Little Lucky Lunchbox. Each character holds a secret inside.

Peter Andre, Una Healy and Celebrity Big Brother winner Ryan Thomas have all got in on the act.

The campaign, which runs from January through to May 2019, came about when Helen Sharman spoke at a BTHA open day mentioning how, as a child, Spirograph was her favourite toy.

Quercetti - the Italian made brand will be presented at The Royal Garden Hotel in Hong Kong between January 7th and 11th and at Spielwarenmesse 2019 in Hall 5.

Over the past 12 months, the firm has also added new strands of activity to support their key Science Museum approved STEM lines.

Visitors to the Regent Street store will have the chance to meet Pokémon favourites Pikachu and Eevee, as well as step into a giant Pokémon snow globe for a festive selfie.