ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Slime specialist, Zimpli Kids is continuing with its its plans for global domination, having seen a surge in sales and online views for its products across the Latin America region. The firm now boats a healthy 6.2 billion views from independent reviewers worldwide for its hero products Gelli Baff and …
Read More »Thunderbirds Are Go toy line launches across Australia and New Zealand
ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …
Read More »Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign
Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range. The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of …
Read More »WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign
WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …
Read More »Bandai UK unveils launch campaign for Robozuna toy range
Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …
Read More »Haylie Duff and Moose Toys launch Pikmi Pops DoughMi range at LA event
Actress, cookbook author and kids’ fashion designer, Haylie Duff played second fiddle at an exclusive Los Angeles launch event over the weekend, where the star of the show was Moose Toys’ new Pikmi Pops DoughMi range. The new doughnut-themed plush range from Moose Toys’ Pikmi Pops line took centre stage …
Read More »The Smiley Company signs Rubik’s Cube promo with McDonald’s
In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …
Read More »The Entertainer partners Animaccord for Masha and the Bear spring retail campaign
High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …
Read More »Pre-school series Tinpo hits the mark in latest digital campaign from Cloudco
To promote the run of new episodes on the children's channel CBeebies, the show's co-production company Cloudco Entertainment developed a national campaign across digital media, editorial and influencer marketing which delivered almost 10 million impressions.
Read More »HTI gears up for “biggest launch in its history” with Teamsterz Micro Motorz
The launch of the new Teamsterz line encompasses not only TV advertising, PR and a large scale consumer sampling event, but also a special collaboration with the TV and YouTube star Yianni Charalambuos.
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