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The Toymaster May Show is now sold out, underscoring the might of the UK indie

Toymaster’s annual May Show in Harrogate has once again sold out, underscoring the event as a ‘must-attend’ for the UK’s independent retail scene. Running from May 19th to 21st this year, the show’s exhibition space has now been filled in a demonstration of the importance that suppliers and manufacturers continue …

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Toy Fair 2020: Moose Toys makes show debut to ‘revolutionise collectables’ with new launch Oh! My Gif

The leading global toy company, Moose Toys is heading to London Toy Fair for the first time, where it will launch a new range of collectable toys inspired by the online social language of gifs. Oh! My Gif brings the hilarious world of digital gifs to life through a range …

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Opinion: Listening to toy brands and why Voice is the next frontier for the industry

This week’s industry opinion comes from Joel Davis, the CEO of the ad tech company Might Social and a multi award-winning entrepreneur and international speaker. Davis is an expert on emerging media and marketing platforms. Here, he tells the toy industry about the benefits of having a Voice. Like every …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Toy Fair 2020: Halilit to unveil refreshed look of its popular kids’ musical instrument range

Halilit is preparing for the big unveiling of a fresh new look for its highly regarded range of children’s musical instruments at London Toy Fair next week, boasting a new logo, and vibrant packaging to better showcase the products it has become renowned for. The new style also incorporates information …

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Vivid launches new action collectable Power Pux

Vivid is powering into 2020 with its new action collectable Power Pux, a range of over 50 discs to collect with which kids can train themselves to become Power Pux masters. The range starts at £2.99 with a blind bag of Pux and launcher and offers a higher price point …

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Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Le Toy Van on its 25th year: “We’re not perfect but we’re making progress to being plastic free”

It’s a big year for the wooden pre-school toy specialist, Le Toy Van, who is busy making final preparation for not only 2020’s big Toy Fair season, but its own milestone celebrations, having hit its 25th anniversary this year. Over the next 12 months, the family-run business – now a …

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Mattel enters the collectables market with Cloudees launch

Mattel has entered the collectables market for 2020 with the introduction of its innovative new Cloudees brand, a surprise pet character hidden in the cosy depths of a soft and fluffy cloud. Designed to bring together all of the most popular trends in the girls’ collectables space, including unboxing, surprise …

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Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

It’s already becoming a week for re-branding, as Fundamentally Children – the home of The Good Toy Guide – has revealed its new identity for 2020 and beyond as Dr Gummer’s Good Play Guide. The new, simplified messaging of the organisation has been created to highlight the focus of the …

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