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Hasbro, The Pokemon Company and Penguin among first Festival of Licensing exhibitors

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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The Elf on the Shelf team moves to become global kids’ brand under new banner The Lumistella Company

CCA and B, LLC, the outfit best known for its perennial best-seller, The Elf on the Shelf: A Christmas Tradition and Elf Pets has undergone a corporate rebrand to The Lumistella Company to better reflect the firm’s status as a global children’s brand in line with the company’s vision and …

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Emmerdale star Charley Webb launches new sustainable toy brand Nordi Babi

The Emmerdale star and entrepreneur, Charley Webb has launched a new toy brand for babies and pre-schoolers, inspired by the Scandinavian look and style. Called Nordi Babi, the toy line was launched via the soap star’s Instagram page, with the first run already a sell-out success. Webb – who plays …

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Conservation-focused toy brand Safari Ltd named new partner for Dino Dana

The family and kids’ production and distribution company, Sinking Ship Entertainment has secured a new toy deal for its Emmy award-winning series Dino Dana with the educational toy company Safari Ltd. The firm specialises in authentic, hand-painted figures. Safari Ltd is on a mission to teach children the importance of …

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World of Toys will return to Hong Kong Toys & Games Fair 2021 with new safety measures, Spielwarenmesse confirms

The 2021 Hong Kong Toys & Games Fair will once again play host to the popular international fair programme, World of Toys, created by Spielwarenmesse to make overseas trade fairs more accessible to companies. The international pavilion will be held at the Hong Kong show taking place at the Hong …

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Toy Fair 2021: BTHA will create ‘strong platform and safe and secure environment’

The British Toy and Hobby Association has outlined its number one aim to ‘create another strong platform’ for the industry to do successful business in a ‘safe and secure environment’ as it issues its latest update on Toy Fair 2021. Underpinning the latest developments for the show, set to take …

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Big Potato reveals latest slice of party gaming action, P is for Pizza

The London-based board game publishing house, Big Potato, has unveiled its latest slice of party gaming with the launch of P is for Pizza, a quick-thinking, answer-shouting letter game that is all about grabbing as many pieces of pizza pie as possible. Colloquially known by the inner gaming circles as …

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Thames & Kosmos expands its Kids First range with Robot Factory as STEM kits maintain momentum with UK parents

Thames & Kosmos is continuing to expand its popular Kids First range with its latest addition, Robot Factory; a kit suitable for children aged five to seven that taps into the still strong demand for “good quality and re-playable STEM toys for early years primary school children.” The toy company …

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Toyologist teams with McCann Central PR and Facebook to host Covid Christmas webinar

Toyologist, Peter Jenkinson has partnered with the team at McCann Central PR and Facebook to launch a free to view webinar exploring just what Christmas is going to look like for shoppers and the toy industry this year. Called A Covid Christmas, the webinar goes live today at 12.30pm. “It’s …

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Craft Buddy sees early success for new festive arts and crafts ranges

The Crystal Art manufacturer, Craft Buddy has already seen over 2,000 placed on launch day alone for its newest seasonal product range. Only a matter of weeks after its introduction, the arts and crafts specialist has reportedly found early success with retailers from across the toy, arts and crafts, and …

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