Marketing

Big Potato has big plans for global growth, starting with Distoy

The Shoreditch-based party game specialist, Big Potato is not keeping its plans for world domination a secret, detailing a renewed focus on international expansion when it lands at Distoy this year. Distributed across 28 countries already, some of Big Potato’s UK bestsellers have proven to be just as popular in …

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Play Big Tour brings huge success for Little Tikes

Little Tikes is celebrating the success of its Play Big tour, an initiative that visited five shopping centre locations across the UK as part of the brand’s 50th anniversary year. Almost 20,000 adults and children from across the UK took part in the toy firm’s nationwide campaign, as they enjoyed …

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Gibsons celebrates 100th birthday with major sale on its puzzles

Marking 100 years of trading as a British, family business this year, Gibsons is offering puzzlers 15 per cent off any Gibsons jigsaw, spreading those birthday celebrations far and wide. The story of Gibsons began in 1919, when founder, Harry Percy Gibson, brought a raft of indoor games such as …

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The Outdoor Playtime Awards expands to accommodate “overwhelming response”

With just a month to go before the The Outdoor Playtime Awards 2019, organisers have expanded its play space to accommodate the “overwhelming influx of entries.” Response to the awards highlights what has been cited as a ‘solid start to the year’ for the outdoor toy category, that has been …

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A Girl for All Time brings crowdfunding platform in house in industry first

A Girl for All Time, the company behind the award-winning dolls designed to portray moments in history is looking to switch up the crowdfunding scene, by bringing efforts in house. In what is recognised as an industry first, the company is trialling a crowdfunding initiative that is shunning platforms like …

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Playmobil takes Best Stand award at Independent Toy and Gift Show

Among a hall of strong contenders, it was Playmobil that took home the coveted Best Stand award at last week’s popular Independent Toy and Gift Show, facing down competition from the likes of Juratoys, Tinc and Professor Puzzle. The event, which took place on Monday, 29 and Tuesday, 30 April …

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Fisher-Price sponsors Giovanna Fletcher’s hit parenting podcast Happy Mum, Happy Baby

Fisher-Price is sponsoring the newest series of the successful parenting podcast, Happy Mum Happy Baby, created by the author, influencer and presenter Giovanna Fletcher. After partnering with Fletcher in 2017 and 2018, the relationship continues to Series Four, as the series returns with the promise of an exciting line up …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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GB Eye sees ‘strong growth for 2019’ with Hello Communications partnership

The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe. As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and …

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