Hasbro has officially trademarked the Play-Doh scent

The trademarked scent – described by Hasbro as a unique combination of sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a slated, wheat-based dough – is one of the few active scent trademarks in the country.

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Master and Commander: The Toymaster Preview

As the toy industry prepares to voyage north for the annual Toymaster trade show, Jack Ridsdale caught up with its organisers Ian Edmunds and Yogi Parmer to find out what the show holds in store this year.

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