Marketing

Accentuate Games takes Gold at Independent Toy Awards 2019 for Rats to Riches

Sibling inventors, Graeme and Fiona Fraser-Bell, the duo behind the guess-the-accent game, Accentuate, have secured their first Gold medal at the Independent Toy Awards 2019. The pair took the top spot in the Board Game category for their latest title Rats to Riches, the first creation from Singaporean student Eugene …

Read More »

Ravensburger’s BRIO and GraviTrax take limelight at The Big Feastival and Car Fest South

While others may have been melting in their skin this past bank holiday, Ravensburger was busy rubbing shoulders with a line-up of artists and entertainers, with activities across two UK family-friendly festivals: Car Fest South and the Big Feastival. The Big Feastival – held on Blur bassist Alex James’ farm …

Read More »

The marketing-focused August issue of ToyNews is ready to read online now

The marketing-focused August issue of ToyNews is available to read online, on your iPad, laptop or smart device now. This month, ToyNews dives into the world of marketing with our exclusive interview with Generation Media’s Jonathan Chambers as he explores the evolving world of TV and streaming, and what it …

Read More »

ITV Studios lands Thunderbirds Are Go campaign with Gulliver’s Theme Park Resorts

ITV Studios Global Entertainment has secured a partnership with Gulliver’s Theme Park Resorts to launch a Thunderbirds Are Go promotion at its locations in Warrington, Milton Keynes, and Matlock Bath. The promotional activation will run across several weekends from September 14 to October 20 at the three sites. The FAB …

Read More »

Schleich’s famed giant T-Rex gets golden new look for Smyths Toys special this autumn

Shuffle aside giant Schleich T-Rex, you’re about to be outshone, by a spectacular gold-painted version of the beast that will now be stomping into Smyths Toys Superstores across the UK. Yes, the toy maker’s attention-grabbing super-sized T-Rex has been a favourite among kids and families, appearing at store openings across …

Read More »

Toy Fair’s Greenhouse Area sells out in show of strength for new toy companies

Toy Fair’s commitment to supporting new toy companies in the Greenhouse Area goes from strength to strength for 2020, having already sold out the space for next year’s show. The Greenhouse Area is dedicated to smaller, start-up companies looking to cement their place in the toy industry, and gives smaller …

Read More »

Spielwarenmesse readies for registration phase for this year’s ToyAwards

The registration phase for the Spielwarenmesse Toy Awards is due to get underway in just a matter of weeks, and the awards organisers are urging the industry to get involved in this year’s event. Registration will open on September 14 this year, while winners will be revealed at the opening …

Read More »

KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

Read More »

Zuru to launch Tangle Pets to UK market this October

The global toy manufacturer, Zuru, has detailed a new extension to its popular Tangle range, with the introduction of Zuru Tangle Pets. The sensory fidget toy and accessory line will welcome the new addition as it launches to the UK market this October. Over the past two years, more than …

Read More »