Marketing

Hornby Hobbies’ St Pancras pop-up is ‘just the start of major retail plans’

A pop-up Hornby Hobbies store located at London’s St Pancras station is just the first of many Hornby branded mini shops to be opening up in ‘high profile locations’ across the UK, the toy train and model specialist has confirmed. Speaking with ToyNews, the British heritage hobby brand has outlined …

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Ridley’s Games scores audience of 1.6million in money-can’t-buy marketing win

Wild & Wolf celebrated some money-can’t-buy kind of coverage for its toy and games brand Ridley’s Games this summer, when it appeared not only on Chris Evans’ Breakfast Show on Virgin Radio, but also on influencer Zoella’s Day in the Life Youtube video. On August 29, Wild & Wolf’s Ridley’s …

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MGA Entertainment takes over Hamley’s window display with Poopsie Slime Surprise

MGA Entertainment has taken over Hamley’s London flagship store’s window with a display celebrating two new product launches this season from its collectable slime brand, Poopsie Slime Surprise. The best-selling collectable slime brand will be showcased in a vibrant display from September 5 to October 28 this year. The display …

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Spielwarenmesse plugs into baby and infant market as sector hits €7.2bn in Germany alone

Spielwarenmesse will be tapping into a rapidly expanding and vastly diversifying baby and infant market for its 2020 toy fair, welcoming visitors to discover the latest innovations in the market at its Nuremberg show next year. It’s part of a move to better plug into the growing market, and follows …

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Generation Media: TV’s great resolve

Kids’ TV audiences are declining, as children spend more time across digital channels, but traditional linear still holds its own. Generation Media’s Michaella Williams explores below. When it comes to observing children’s device and media habits today, it is increasingly easier for us all to assume that digital channels are …

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Smart Toys and Games keeps it local this summer with Arundel Festival sponsorship

Smart Toys and Games highlighted the benefits of keeping it local this summer, celebrating the success of a 10-day sponsorship of this year’s Arundel Festival, an annual event for the population of the UK historic market town. The festival – which took place between August 16 and 26 – is …

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Canal Toys kicks off Q4 with Disney Channel sponsorship campaign

The arts and craft sector specialist, Canal Toys is kicking off Q4 with a major new sponsorship campaign with the Disney Channel. Under the partnership, Canal Toys will be promoting three of its best-selling brands: So Slime DIY Slimelicious, So Bomb DIY and So Magic DIY. Planned by Generation Media, …

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Praise for “letting kids decide their toys” as Wow! Stuff places in Walmart’s Top Rated by Kids Toys List

The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …

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Hasbro’s Cluedo mansion to undergo renovation with Houzz campaign partnership

Colonel Mustard and the cast of Hasbro’s iconic board game, Cluedo will soon be enjoying a freshly renovated room, thanks to a new partnership with Houzz. The global toy and board game company is teaming with the architecture and interior design specialists to update the classic Cluedo murder-mystery board game …

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The nation’s toy retailers speak as the Independent Toy Awards winners are revealed

Marvin’s Magic, Winning Moves, Tobar, and Golden Bear are just some of the names to have picked up Gold in this year’s Independent Toy Awards, featuring among an extensive list of gold, silver and bronze finalists in a competition celebrating the best of the industry. Published by Toy Shop UK, …

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