Marketing

Gibsons out in force at Independent Toy & Gift Show as it celebrates 100 years of trading

The British jigsaw puzzle and games company Gibsons was out in force at this week’s Independent Toy & Gift Show where it commemorated 100 years of trading by taking headline sponsorship of the show. The firm led the AIS-run show’s Jigsaws & Puzzles theme from the front, outfitting the show’s …

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Toymaster 2019: Magic Box to celebrate Moji Pops and SuperZings with show activities

Magic Box Toys is celebrating the success of its collectable ranges SuperZings and MojiPops with specially planned activity at this year’s Toymaster show. Visitors to the Magic Box stand in the Upper Marquee can join the MojiPops party by grabbing a colleague, choosing a prop and snapping a selfie in …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Ravensburger celebrates British puzzle artists at AIS Show this week

Ravensburger is showcasing its vast rang of British puzzles, depicting iconic landmarks, buildings and eccentricities that make British life unique at the AIS Show taking place this week. Images from British artists and agencies feature among Ravensburger’s extensive puzzle portfolio this year, with more than 80 per cent of its …

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UK marketplace OnBuy puts discounting at centre of business strategy

The UK online marketplace, OnBuy.com, is revamping and enhancing its OnBuy Deals segment, highlighting the move as the “latest bold step in its plans to disrupt the marketplace giants,” like eBay and Amazon. The platform is ‘completely overhauling’ its Deals page and changing the way in which deals are featured …

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Tech Deck carves out ‘exciting return’ with UK National Skateboard Championships sponsorship

Spin Master’s action sports brand Tech Deck has carved into sponsorship of the premiere of the UK National Skateboard Championships in Manchester this weekend. Kicking off today, the BBC live streamed three-day event takes place at Graystone Skatepark and is the first official national skateboarding competition to be held in …

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Little Tikes celebrates early success for Play Big tour with kids and families

Little Tikes is celebrating the success of its first two stops of the Play Big UK tour this spring, having already seen around 5,000 adults and children engage with the brand in its milestone anniversary campaign. Families at intu Lakeside and Westfield White City shopping centres were welcomed to the …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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Aurora World renews exclusive YooHoo deal with Chessington World of Adventures

Aurora World has renewed its exclusive YooHoo sponsorship campaign with the popular UK family attraction, Chessington World of Adventures Resort. The new agreement will extend the initiative for a further two years. It follows an already highly successful two year stint for the brand that focused on the resort’s popular …

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