Marketing

High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …

To promote the run of new episodes on the children's channel CBeebies, the show's co-production company Cloudco Entertainment developed a national campaign across digital media, editorial and influencer marketing which delivered almost 10 million impressions.

The launch of the new Teamsterz line encompasses not only TV advertising, PR and a large scale consumer sampling event, but also a special collaboration with the TV and YouTube star Yianni Charalambuos.

The multi-pronged initiative aims to address what has been called by some in the US, the 'playtime crisis', - namely, issues surrounding time allocated to pre-school children for dedicated play.

The range of dolls will be unveiled in full at the toy company’s stand at this year’s North American International Toy fair in New York. It will be part of a wider showcase of new releases for the year ahead.

Following a new agreement with the global toy licensee Brandable, Re:creation has added the Jiffpom Cutelife range to its expanding portfolio.

The Zuru Pets Alive range features Boppi the Booty Shakin' Llama, alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle.

Hatchimals goes aquatic with a new mermaid theme while tech enters the collectables space through the new Lollipets line.

Following two consecutive Dream Toys wins with Fingerlings in 2017 and Untamed in 2018, WowWee lines continue to be some of the most sought-after toys in the UK.

The range has been designed to bring innovation to the marketplace by combining plush, water-filled bellies and glitter in one product.