Marketing

KidsKnowBest has hired a new chief product officer in the shape of Mahesh Ramachandra, as the children’s marketing service continues its expansion plans this year. The move follows the recent appointments of former Dubit director Peter Robinson as chief operating officer and James Kirkwood – previously lead product designer at …

With the promise of a bold new future of streaming content at the hands of 5G network on the horizon, and a raft of newcomers including Disney+ threatening to dig into the content distribution pie; weighing up the linear TV and SVOD debate is more important than ever. Luckily, Generation …

LEGO has launched a new campaign to help nurture the creative skills of the next generation under the banner Rebuild the World. The campaign will offer 100 children the chance to meet inspiring figures from society, including musician Mark Ronson, and David Aguilar – the 19 year old who famously …

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

Muffin Time, the latest party game title from the quick-fire game experts, Big Potato – developed in collaboration with Turbo Punch – joined an elite club last week when it secured more than £1,000,000 on the crowdfunding platform, Kickstarter. Still climbing by the time the campaign closed, the project hit …

Bandai UK has detailed the launch of two major education-led campaigns this week for its popular Bananas and National Geographic brands. Working with the children’s weekly newspaper, First News, the toy company has developed a comprehensive schools resource campaign by developing lesson plans and activities linking to the National Curriculum’s …

The ‘70s sensation and BBC radio presenter, Annie Nightingale regaled an audience with tales of fashion, music, and social politics from yesteryear at a special launch event for Days of Wonder and Asmodee UK’s Ticket to Ride London edition last night. To a backdrop of relics of London’s history of …

Alpha Group UK has brought back its Christmas 2018 sell-out sensation, TerraSect, just in time for the A/W19 season, as it looks to stamp its presence on the RC sector with its own ‘innovative technology.’ As the company expands its RC toy range, it remains optimistic that the product can …

The family-owned high street toy retailer, The Entertainer, has turned to Carousel PR to manage its consumer and corporate public relations, supporting the operation’s 171 stores across the UK, as well as its online platform TheToyShop.com. The brief comes at a very exciting time for The Entertainer as the business continues to build its brand and …

A pop-up Hornby Hobbies store located at London’s St Pancras station is just the first of many Hornby branded mini shops to be opening up in ‘high profile locations’ across the UK, the toy train and model specialist has confirmed. Speaking with ToyNews, the British heritage hobby brand has outlined …