Marketing

Trends UK launches creative campaign for kids to say ‘thank you’ with Little Brian Paint Sticks

Trends UK has kicked off a new campaign to help kids get creative with their ‘thank you’ messages to mothers, teachers, and home-schooling parents through the use of the Little Brian Paint Sticks range. The spring campaign began with TV and social media support in February and continues this month …

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Character Options launches raft of outdoor activity toys under Great Active Fun campaign

Character Options has detailed the launch of a range of new activity toys for this spring as the toy firm looks to bring Great Active Fun to the forefront this Easter. Great Active Fun… Indoors and Out is the messaging behind a new marketing initiative that will see Character Options …

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Little Tikes digs into flourishing gardening market with Growing Garden launch

Little Tikes is encouraging kids to get their hands dirty this summer with the launch of its new Growing Garden brand, a range aimed as aspiring gardeners to get closer to nature. The true-to-life range will feature a watering can and gloves for tending to newly planted seeds, garden hand …

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LEGO partners HRVY and Sophie Ellis-Bextor for Vidiyo campaign as music helps kids in lockdown funk

The LEGO Group has partnered with the musician HRVY, radio DJ Roman Kemp, and pop music’s Sophie Ellis-Bextor to support the creative endeavours of children with its new #VidiyoVibes campaign. The campaign arrives off the back of the LEGO recent ground-breaking launch across the toy and music industries, LEGO Vidiyo, …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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Edx Education partners with UK kids’ cooking author Annabel Karmel for national children’s campaign

The educational toy brand, Edx Education has launched a campaign partnership with the UK’s popular children’s cooking author, Annabel Karmel with a focus on delivering family bonding activities to help kids recover from a year of disruption caused by the pandemic. The campaign will kick off with a series of …

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Thames & Kosmos bolsters ‘strongest EXIT portfolio to date’ with new The Sacred Temple

Gaming expert, Thames & Kosmos has hailed its 2021 offering of EXIT games it’s strongest to date, with the arrival of EXIT: The Sacred Temple to its ever-expanding portfolio of titles. News of the game’s arrival follows the ‘flood of pre-orders’ that the UK division of the international games and …

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Toynamics taps Playtime PR amid UK marketing plans to hit ‘biggest year of growth to date’

In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and Ireland has tapped the award-winning communications agency, Playtime PR to strengthen its domestic marketing efforts. The move follows the appointment of Emma Damerell as the company’s head of marketing only last month, with whom Playtime …

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IMC Toys’ VIP Pets Mini Fans makes catwalk debut at Mini Mode: Global Kids Fashion Week

IMC Toys watched its new collectable doll range, VIP Pets Mini Fans, makes its debut on the catwalk over the weekend as the fashion-focused toys took part in the Mini Mode: Global Kids Fashion Week’s first virtual runway show. Hot on the heels of the successful UK launch of the …

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LOL Surprise teams with Manchester Football Association for All Star B.B.s Football campaign

With Boris Johnson’s roadmap out of lockdown now laid out and news that grass roots football is to return from March 29th, LOL Surprise has partnered with Manchester Football Association to donate 500 samples of its new All Star B.B.s Football range. The toys will be distributed through Manchester FA’s  …

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