Marketing

IMC Toys extends content partnership with Nickelodeon for second year

IMC Toys has extended its content partnership with Nickelodeon for the second year, following the success of its 2020 Cry Babies Magic Tears collaboration. Launched in September last year, the Nickelodeon partnership includes the broadcasting of Cry Babies Magic Tears commercial short form episodes, linear content and a digital hub …

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Playmonster encourages kids to care for nature with My Fairy Garden summer campaign

Playmonster has launched a major marketing campaign for My Fairy Garden in recognition of the shift in mindset of modern parents now turning to wholesome toys and inspiring modes of play. Under the hashtag #Fairiesfornature, Playmonster is recruiting a team of mini brand ambassadors – or fairies – who will …

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Tonies looks to ‘revitalise children’s desire for the outdoors’ with Enid Blyton’s The Famous Five

Tonies has outlined its mission to ‘revitalise children’s desire to play outdoors’ this summer with the launch of its latest children’s audio story-telling figurine in the form of Timmy the dog from the popular Enid Blyton book series The Famous Five. The new Tonie arrives in time for families heading …

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Little Tikes celebrates summer with Let Them Play outdoor toys campaign

Little Tikes has kickstarted a new heavyweight PR, marketing, TV and digital advertising campaign, celebrating the art of playing outdoors with its core products. Called Let Them Play, the campaign lands in time for the summer months and will shine a spotlight on the brand’s core summer toys, including the …

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Thames & Kosmos bolsters FEAK XL STEM range as ‘kids interest in space exploration rockets’

Children’s interest in space exploration has rocketed over the past six years, according to the team at Thames & Kosmos UK, who has witnessed ‘steady interest in its astronomy-focused FEAK range of STEM kits’ since new additions were welcomed to the line up earlier this year. Space exploration has been …

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Melissa & Doug launches ‘Timeless Toys. Endless Possibilities’; its first marketing campaign in 30 years

Melissa & Doug is celebrating a company first with the launch of it inaugural marketing campaign, Timeless Toys. Endless Possibilities; a campaign devised to highlight the brand’s mission to ‘inspire children to explore the world around them.’ The new ‘imagination fuelled’ campaign aims to reach parents who are looking for …

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Casdon marks 75 years with new UK primary schools initiative to spruce up role-play areas

Casdon Toys is launching a new programme for 100 UK primary schools this month under the banner Helping out in the Home Corner; an initiative that will bring activities as well as child-sized best selling toys to enhance role-play areas in schools across the country. The interactive and resource-led programme …

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The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’ Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 …

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Zimpli Kids’ Gelli Baff and Slime Baff are first toys to receive British Skin Foundation seal of approval

Zimpli Kids’ Gelli Baff and Slime Baff are the first toys to receive accreditation from the UK’s leading and most respected skin disease charities, the British Skin Foundation. Following an in-depth review, BSF approved; Gelli Baff, Slime Baff, Gelli Play and Slime Play as skin safe. This recognition will help …

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Goliath acquires Ztringz and Magic Twisty makers Fun Promotion from Toi-Toys International

Goliath has acquired Fun Promotion, creator of Ztringz and Magic Twisty, from Toi-Toys International in its latest move to bolster its international brand portfolio. Fun Promotion has been creating innovative, novelty toys for kids of all ages since 1978 and is best known for the creation of Magic Twisty – …

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