Marketing

Harrogate International Nursery Fair confirms leading names will return for 2021 show

Nursery industry leaders have backed the 2021 Harrogate International Nursery Fair by confirming their return to the annual event as it makes preparations for its come-back physical event in March 2021. Among the names to be lining the halls of the show from March 28th to 30th next year, are …

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Forbidden Planet teams with BBC Studios and Titan Merchandise on ‘most ambitious Doctor Who merch project ever’

Geek pop culture and hobby retailer, Forbidden Planet has partnered with BBC Studios and Titan Merchandise to launch an exclusive apparel and giftware range for Doctor Who: Time Lord Victorious, in what it has billed its ‘most ambitious Doctor Who merchandising project ever.’ Doctor Who: Time Lord Victorious is a …

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Alpha Group UK reaches 80,000 families with Super Charge Your Summer Campaign

Alpha Group UK is celebrating the success of its Super Charge Your Summer Campaign, an initiative that saw more than 80,000 families from across the nation engage with a variety of interactive activities across the company’s Super Wings Facebook and Instagram social media platforms. The campaign was launched in the …

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Hasbro to host first digital Beyblade Burst Championship this October

The global entertainment company Hasbro has teamed up with ADK Emotions NY to launch the first fully-digital Beyblade Burst Championship, the 2020 Beymaster Invitational. Together, both Hasbro and ADK Emotions will select top fans of the Beyblade franchise, including influential Bladers and digital influencers from the US and select global …

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Mojo Nation reveals its 2020 Play Creators Awards winners

Mojo Nation has revealed the winners of this year’s Play Creators Awards, a celebration of the toy and game industry’s design talent that saw Spin Master, Big Potato, and Heayes Designs’ Richard Heayes named among them. The list of winners were announced last week, bringing Mojo Nation’s highly successful week-long …

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Funko Europe to launch Pokemon Pop! vinyls for the first time in the company’s history

The global purveyors of pop culture, Funko has detailed what it bills a ‘monumental partnership’ for the first time in the history of the company’s European division, partnering with the Pokemon Company International to launch a Pokemon collection of Pop! Vinyl figures to the region from this October. Pokémon, the …

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Zimpli Kids details international distribution plans for its eco-friendly and educational ranges

Zimpli Kids has detailed its plans for the international distribution of its full eco-friendly and educational ranges of products. Over the past couple of years, the firm has been developing ranges specifically for the educational sector, to encourage the use of their products for multi-sensory play in educational environments. Due …

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MGA Entertainment to host ‘world’s biggest viewing party’ for LOL Surprise REMIX toy and album launch

MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month. In preparation for the special event – being hosted on …

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Games Workshop sees online sales surge over lockdown as latest financials beat expectations

Games Workshop is continuing to play its role as the Great British success story, having reported that trading in the three months to August 30th was ahead of the board’s expectations thanks in part to a solid online performance. The miniature wargaming company has said current estimates show sales of …

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Interplay UK welcomes swathe of new hires as it gears for continued growth and success

Interplay UK has detailed a swathe of new hires and a promotion across its sales, marketing, finance, and operations departments as the company supports its ongoing strategy to increase marketing activity, competitiveness, and distribution. New recruits include the former Spin Master executive, Mark Murray who has joined as UK sales …

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