Marketing

Eolo Toys to expand Jiggly Pets lineup

Having sold over 2 million items globally, Eolo Toys’ Jiggly Pets have enjoyed huge success since the brand’s inception in 2020. The range is now set to expand further during the second half of 2022, with new family members joining top-selling TanTan the Orangutan, Koala, Elephant, and other lovable Jiggly …

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Crayola teams with Tom Gates for back-to-school campaign

Crayola is celebrating this year’s return to school by partnering with the popular children’s book and TV property Tom Gates. The collaboration ensures that Crayola’s comprehensive range of coloured pencils, pens, crayons and bestselling SuperTips make it on to the all-important back-to-school shopping list, and make the return to the classroom …

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Enjoy a greener summer with Bigjigs Toys

Bigjigs Toys is offering parents greener options for beach holidays and garden play this summer, with a selection of eco-friendly outdoor toys crafted from sustainable materials. The green toys on offer include an Eco Spade made from wheat fibre, and a collapsible Activity Bucket and foldable Flexible Flyer made from …

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MGA expands Rainbow High portfolio with Junior High dolls

MGA Entertainment is expanding its Rainbow High portfolio for spring/summer 2022 with a new range of Junior High dolls (each RRP £26.99). Launching this month (March 2022), the brand-new collection features the original six characters from Rainbow High’s Series 1 range. Favourites Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw …

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Rubies and Smyths team up for costume design competition

Rubies and Smyths Toys are collaborating on a marketing initiative that aims to not only promote both industry-leading companies, but also help spark imagination and creativity in their core audience, children. Titled ‘Create-A-Costume’, the initiative will encourage participants to design their own dress-up in either a super suit or princess …

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PlayMonster launches Spirograph National Art Contest

Families across the US are being invited to participate in the Spirograph National Art Contest for the opportunity to have their Spirograph art featured at The Strong National Museum of Play in Rochester, New York.  Using the simple magic of pens, gears and paper, artists aged four and older are encouraged …

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Exploding Kittens launches new game based on viral comic

Exploding Kittens, the hit tabletop game creator, has announced the launch of its new game, Mantis. Derived from the popular comic Why the Mantis Shrimp is my new favourite animal by the Eisner-award winning cartoonist Matthew Inman, the vibrant new family game promises to be quick to learn and impossible …

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Flair relaunches craft favourite Paper FX

Flair GP is to add to the wave of toys with eco-friendly features with the relaunch of a favourite craft toy, Paper FX, supported by an extensive marketing campaign. DreamToy winner Paper FX enables users to create stylish accessories, gifts and decorations from old magazines, wrapping paper, posters, junk mail and …

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Smoby extends its family football advertising campaign with key FA Cup games 

Simba Smoby Toys UK is further extending its major football advertising campaign for the Smoby brand by adding two FA Cup draws to the schedule. The move means the awareness drive now starts even earlier, on Tuesday 1 March.  From March through to May, fans at six Premier League games …

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Hasbro unveils UK play and entertainment lineup for 2022

Hasbro is unveiling new entertainment and product innovations across all its key franchise categories in 2022, adding to its ranges for mega-hit Nerf, action brands Power Rangers and Transformers, preschool favourite Peppa Pig, and more. “It’s an extraordinary time for the Hasbro business, as we supercharge our brand blueprint and …

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