Marketing

Asmodee UK and Coiledspring Games celebrate big wins at UK Games Expo Awards

Both Asmodee UK and Coiledspring Games are celebrating a successful run at this year’s UK Games Expo that took place across the end of May, having secured major wins in the annual UK Games Expo Awards. The UK gaming scene had much to celebrate as the powerhouse in tabletop gaming …

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Spin Master is partnering with UK SuperCamps for summer-long Kinetic Sand initiative

The hit sand brand, Kinetic Sand, is partnering with SuperCamps this summer to launch an initiative bringing hours of hands-on creative and imaginative play to children across the UK. Kinetic Sand activities will run in all of SuperCamps’ more than 60 venues throughout the summer holiday season, reaching thousands of …

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Tactic Games to ramp up UK presence in gifts and games with Elmer Marketing

Tactic Games has appointed Vicki Marler-Hausen’s Elmer Marketing to manage its trade and consumer activity, as the company looks to raise awareness of its growing games and gift portfolio this year. With a host of new games being released throughout 2019, including Speedy Beedy, Mud Party, Doodle Doo and the …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with Nick Jr. The strategic campaign will now run until the end of October this year. Creating bespoke idents for the coveted evening slot of 5pm to 7pm, Playmobil’s advertising placements will appear on Nick Jr. and …

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Promotions, new appointments and an office move at The Insights People

The Insights People continues to expand, welcoming a raft of promotions, new appointments, and a move to a new office space along Oxford Street in Manchester. The market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new …

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LOL Surprise launches into subscription box service with CultureFly

LOL Surprise, the global toy brand that helped redefine the unboxing experience is now launching into the subscription box space, thanks to the brand’s new partnership with CultureFly. The ​new L.O.L. Surprise!​ Box will be shipped quarterly, and will arrive containing an assortment of custom-made exclusive products, not available to …

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Masha and the Bear launches branded Amazon store in multiple territories

Animaccord, the international licensing company and studio behind the animated cartoon, Masha and the Bear, is on a mission to build long-term relationships with the online giant, Amazon by launching a branded digital store on the platform for its US audiences. The launch of the platform aims to push the …

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Interplay takes centre stage at Gloworm Festival with The Creative Play Zone

Interplay is heading to this year’s Gloworm Festival, where the toy brand will be at the centre of a dedicated play area for kids and families. The Creative Play Zone will feature some of Interplay’s best-loved brands and toys. Kids can have their faces painted with Interplay’s Face Paintoos, a …

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