Marketing

Schleich UK to launch heavyweight marketing campaign for Horse Club

Schleich UK has detailed plans for its first mainstream TV campaign for the rapidly-growing Horse Club brand –  a heavyweight campaign that begins this month. It features both traditional TV advertising, VOD, and digital coverage, including You Tube pre-roll. The 30” Horse Club TVC will introduce the Horse Club story …

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British tennis star Johanna Konta reveals love of the Bananagrams game as Wimbledon takes off

Bananagrams is fast adding to its list of celebrity fans, following the discovery that the British number one tennis star Johanna Konta has a newfound obsession with the word tile game. Konta is the latest among a plethora of famous fans of the game, joining the likes of Dame Judi …

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BlogOn Toys Awards returns for third year “bigger and better than ever”

Continued success for the now annual BlogOn Toys Awards will see the event – celebrating bloggers and influencers from across the UK – return for its third year, promising to be ‘bigger and better than ever.’ The September BlogOnToys event, now relocated to Bracknell, is already selling brand space fast …

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Hot Wheels teams with football freestylers F2 for slate of head to head challenges

The worlds of football and Hot Wheels collide as Mattel’s popular racing car franchise partners Youtube’s F2 Freestylers to kick off a slate of head to head challenges. The partnership launches with a hero challenge video that will live on F2’s popular channel, which has over 10 million subscribers. The …

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Aurora World celebrates week-long YooHoo meet and greet on island of Herm

Aurora World, the company behind the globally successful YooHoo brand, is chalked its week-long May half-term holiday YooHoo meet and greet event up as a hit. The special event was held at a popular Channel Island tourist destination during the last school holiday. Scheduled from May 27 to 31, the …

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Craft Buddy’s Crystal Art Card Kits receive Good Toy Guide recommendation

The expert team at Fundamentally Children, founded by child development psychologist, Dr. Amanda Gummer, has endorsed Craft Buddy’s Crystal Art Card kits, adding the range to the recommended products in its Good Toy Guide. Described as ‘painting by numbers with the added sparkle of crystals,’ the therapeutic benefits of Craft …

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HTI Group confident in pocket money and playground craze space with Fruitopia

HTI Group is confident that Fruitopia – a new collectable brand forming part of the firm’s new pocket money business model – will help the company keep in line with the fast-moving playground craze space this year. Bringing “a fruity twist” to the playground, the new scented range includes a …

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Character Options takes its brands to UK’s YouTubers with Character Kidz launch

Character Options is taking its brands directly to the UK’s wealth of up and coming YouTubers with the launch of its first Character Kidz Show, an event delivering a carnival of filming opportunities for those plugged in to the social media space. Character Kidz will take place in central London …

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Geomag, Epoch and Kids@Play among brands joining Good Toy Zone’s summer tour of UK

Geomag, Epoch, Kids@Play, TOMY and Learning Resources will each be joining Fundamentally Children’s Good Toy Zone this summer, as it hits the road for a UK tour of family consumer events. To kick off the summer of activity, the Good Toy Zone will be heading to three unique events – …

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LOL Surprise, Fortnite and Boppi the Llama among Argos’ Top Toys for Christmas

We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …

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