Marketing

Haylie Duff and Moose Toys launch Pikmi Pops DoughMi range at LA event

Actress, cookbook author and kids’ fashion designer, Haylie Duff played second fiddle at an exclusive Los Angeles launch event over the weekend, where the star of the show was Moose Toys’ new Pikmi Pops DoughMi range. The new doughnut-themed plush range from Moose Toys’ Pikmi Pops line took centre stage …

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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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The Entertainer partners Animaccord for Masha and the Bear spring retail campaign

High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …

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