Marketing

US: Fart Ninjas land at retailers nationwide courtesy of Funrise

Fart Ninjas, the latest ‘silent but deadly’ action figure line has finally landed at retailers across the US courtesy of the global toymaker, Funrise. The new line packs electronic features that triggers fart sounds and surprises unsuspecting individuals, with Fart Ninja characters arriving in two different sizes, with a variety …

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Spin Master launches Week of Wow to celebrate all things Hatchimals

Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016. The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows …

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Schleich sets up major displays in FAO Schwarz

Schleich has further expanded its brand presence in two prestigious department store locations, with new life size lion and tiger displays taking centre stage at FAO Schwarz and Arnotts in Dublin. FAO Schwarz’s long-awaited entry to the European market began on Tuesday, October 22 with the opening of a new …

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Playmobil’s Mars Space Station named Overall Rainbow Toy Awards Champion

The results of the eleventh annual Rainbow Toy Awards have been revealed, first announced at a ceremony live online at www.rainbowawards.co.uk today at 10.00 am. The entries were received at the Rainbow Toy Awards HQ and each one was scrutinised by the team of tiny toy testers. Each tester is …

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Argos Catalogue plays starring role in retailer’s 2019 Christmas campaign

The Argos Catalogue is to take centre stage of the retailer’s 2019 Christmas advertising campaign, launching to TV viewers across the UK this evening. Argos has been shy in shouting about the launch event, with expectations for it to be “the first blockbuster Christmas commercial from a major British retailer …

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UK shopping centre Bluewater lays on promotional feast for The Very Hungry Caterpillar

Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …

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TOMY launches multi-media marketing campaign for ‘evolving toy’ Rizmo

In the run up to Christmas 2019, TOMY will continue to support its predicted seasonal big hitter, Rizmo, with a multi-media takeover across TV, radio, PR and digital channels. This September, the toy firm launched Rizmo – billed as the “first-ever evolving toy that listens, learns, remembers and actually grows” …

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Boppi and Harry Potter LEGO tipped in Tesco’s top ten toys for Christmas

Boppi the booty shaking Llama has topped Tesco’s top ten toys for Christmas list, the supermarket giant’s own prediction of what the best selling toys will be this year. Boppi is joined on the grocer’s list by big hitting items such as the LEGO Hogwarts’ Clock Tower from Harry Potter, …

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Northern Irish toymaker Paddy Pals looking to build business in the UK

A traditional toymaker in Northern Ireland is on the path for international recognition having seen steady success for its range of hand-made, gifting and souvenir teddy bears across the US, Canada, and Australia. Paddy Pals has detailed its plans to grow its traditional toy making business via a network of …

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VTech celebrates successful first appearance at Kidtropolis

VTech is still celebrating a successful inaugural visit to Kidtropolis with the Digital Kids Show this month, where the brand showcased its new Turbo Force Racers to kids and fans. Taking place at London’s Excel Centre, VTech created the ultimate Turbo Force Racers racetrack for kids to race against their …

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