Marketing

Vivid details launch campaign for innovative Nestlings ‘birth-day’ next month

After what Vivid has called a ‘long gestation period’ in its wait to launch its innovative new Nestlings line, the toy maker has finally detailed its plans for the big event next month. To mark the toy line’s ‘birth-day,’ this September, Vivid will release curated YouTube content developed in partnership …

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MGA Entertainment introduces Pop Pop Hair Surprise collectables

For anyone who may have already spotted the above picture of MGA Entertainment’s Isaac Larian doing the rounds across social media this week, this is not simply another attempt of the global toymaker’s CEO to break the internet. The image does in fact mark the launch of MGA’s latest collectable …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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Little Tikes launches pre-school collectable line Springlings Surprise!

Little Tikes has launched a new pre-school collectable toy line in the shape of Springlings Surprise! – a collection of springy, plush animals that will hit shelves this autumn. The range has been launched as the pre-school brand continues to celebrate its 50th anniversary in the toy space this year; …

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Jazwares tapped as exclusive distributor for WowWee’s Pixie Belles

Jazwares has been tapped as the exclusive distributor of a ‘hot new’ range of interactive pet toys from WowWee, arriving in the shape of Pixie Belles. Billed as the “next generation of interactive toys,” Pixie Belles follow in the footsteps of WowWee’s best-selling Fingerlings, a brand that has has sold …

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Mental wellness card game Book of Beasties shortlisted in the Healthcare Estates IHEEM Awards

A card game devised to promote the message of mental wellness, Book of Beasties, has been shortlisted for its second award, this time at the Healthcare Estates IHEEM Awards. The Institute of Healthcare and Estate Management (IHEEM) has recognised the West London-based Book of Beasties in its annual awards, shortlisting the psychologist endorsed …

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Moose Toys introduces new Little Live branding as it readies new swathe of launches

This summer will see Moose Toys not only launch four new toy ranges as part of its Little Live brand in the shape of Cozy Dozys, Rainglow Vet Unicorn, OMG Pets, and Wraptiles, but it will look to deliver them under a refreshed and uniform new brand identity for the …

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Fisher-Price’s Jumperoo picks up Best Baby Bouncer at Tommy’s Awards

Awards season is upon us, and Fisher-Price has found itself celebrating this summer, having picked up the Best Baby Bouncer for its Jumperoo line, at the UK’s biggest baby and pregnancy awards ceremony, the Tommy’s Awards. With bright colours, lights and sounds to stimulate baby’s visual, auditory, and tactile senses, …

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Coolabi celebrates 50th anniversary of Moon landing with Clangers spectacular

The independent media group and rights owner, Coolabi Group is celebrating 50 years since the first transmission of Clangers with the launch of a new third series of the BAFTA-winning show. The company will also be launching a run of special anniversary events. The new series launches on CBeebies on …

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