Marketing

UK skateboarding sensation Sky Brown named Plum Play Ambassador for Plum Bowl Freebound Trampoline

The UK’s youth skateboarding sensation, Sky Brown has signed up to a new campaign with Plum Play, becoming the face of the outdoor play specialist’s new Plum Bowl Freebound Trampoline. The skater, surfer, snowboarder, and dancer is set to be Team GB’s youngest Olympian this year, with expectations high for …

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The May Showcase | Get your products in the ToyNews May showcase

While the chance to party like its 2019 at the annual Toymaster show may be on hold for another year, there’s no reason to miss out on the chance of showcasing all of your latest products to the retailer network thanks to ToyNews’ special May showcase. ToyNews is now putting …

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Mattel relaunches its classic die-cast Matchbox range with Best of Europe Car Assortment

Mattel is launching an all-new range of Matchbox vehicles that will pay homage to the most iconic car manufacturers in Europe including Land Rover, Audi, Mercedes, and Porsche. The new range from Matchbox will celebrate names from across the UK, Germany, France, Italy, and Russia, featuring 100 per cent licensed …

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LEGO to launch three LEGO VIDIYO ad spots during ITV’s The Voice UK final

Following the successful launch of its LEGO VIDIYO music video making platform this month, The LEGO Group is ‘continuing to encourage good vibes’ with the launch of three ad spots during the final of ITV’s The Voice UK this weekend. The three 20 second spots – all of which will …

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Basic Fun pledges £10,000 worth of K’Nex to UK schools in new learning initiative

Basic Fun has pledged £10,000 worth of K’Nex resources to schools across the UK as part of the company’s campaign to promote the construction toy’s application to fun learning at all stages of a child’s development. Having launched the initiative on March 8th this year – coinciding with the re-opening …

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H. Grossman lands half a million Pushpoppers as firm eyes “next playground craze”

A shipment of half a million popping pocket money toys are due to land in the UK next week as H. Grossman makes an early play for the next predicted playground craze, Pushpoppers. With a history of setting pocket money trends, H. Grossman has previously brought to market the fidget …

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Arts, Crafts, and YouTube Stars | Canal Toys on a record last year and why it’s expanding beyond the booming arts & crafts market

The explosion of the arts & crafts sector over the course of the UK’s lockdown periods this past year has helped the internationally-reaching toy maker, Canal Toys achieve not only significant growth, but a record year of sales for the business. Fuelled by consumer demand for products to keep children …

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Simba Smoby Toys UK sees major sales spike as social media drives awareness

Simba Smoby Toys UK has reported a significant increase in retail sales, with 2020 figures up 24 per cent on last year with momentum continuing into 2021, that the firm has attributed to the ‘huge investment’ it made into the Smoby brand last year. According to the team, Smoby sales …

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The growing trend | Little Tikes’ expectations of a sell-out season for its Outdoor offering, Growing Garden

Little Tikes is eyeing a sell-out season for its latest launch in the outdoor play sector, its collection of grow-you-own inspired products that tap directly into the current surge in consumer interest in exploring their own back gardens and digging into the ‘grow your own’ sector. The pre-school specialist’s new …

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Golden Globe: How staying ahead of the curve put Golden Bear on the international stage

The park is pretty empty when Barry Hughes, managing director of Golden Bear, logs on to catch up with Australian colleague at 7am. An early start to marry-up the time zones means that they have the place to themselves, before the next slew of visitors start populating their allocated slots. …

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