Marketing

tonies® adds five new Tonies to its roster, including A Bear Called Paddington

With Christmas just a few weeks away, tonies is adding five new Tonies to its extensive range of stories, songs and audio, all suitable for ages 3 and up. Princesses Elsa and Anna make their return with the introduction of Frozen 2 (running time: approx. 31 minutes), featuring favourite songs such …

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British entrant takes top prize at Hot Wheels Legends Tour grand final

The winner of the 2021 Hot Wheels Legends Tour was selected today during a global livestream event at Jay Leno’s Garage. Hailing from Somerset, England, the 1969 Volvo P1800 built by Lee Johnstone will join a prestigious group of custom cars in the Hot Wheels Garage of Legends and will …

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New speakers added for Toy & Game International Innovation Conference

People of Play (POP) has announced the second wave of speakers and keynotes for the Toy & Game International Innovation Conference, held on November 15-19. New and exciting this year, the Summit keynotes will feature POP Duos: Leaders, Legends and Celebrities, paired from different industries to talk about creativity, ideas …

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Spring Fair 2022: 90% of stand space sold out

Following on from the success of Autumn Fair and the highest ever re-book, Spring Fair has announced that 90% of its stand space has been sold and its organisers Hyve Group plc are looking to increase the floorplan to accommodate the flurry of new brands keen to join the show. …

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Disney launches Christmas campaign in support of Make-A-Wish, including new animated ad

Disney has released a new festive advert to mark the start of the Holiday season. ‘The Stepdad’ is a three-minute animated tale about family togetherness and the power of storytelling. A sequel to last year’s ‘Lola’, which celebrated festive traditions passed down generations, the short film forms part of Disney’s …

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Barbie to launch new Barbie Dreamhouse virtual party this weekend

Following the success of Barbie’s virtual premiere party to celebrate Barbie: Big City Big Dreams, Barbie is back this Saturday, 6 November at 10am on Barbie UK Facebook with another dynamic virtual experience; the Barbie Dreamhouse ‘COME ON IN!’ Party. The event brings to life the all-new Barbie Dreamhouse. Kids …

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Smyths Toys Superstores unveils new Christmas advert

Smyths Toys Superstores has unveiled its brand ad for 2021, featuring the company’s familiar animated character Oscar. The ad was produced by Craft Manchester under Creative Director Imogen Tazzyman and Animation Direction Duncan Rudd, and features Oscar flying over a city park, transforming toys into life-sized friends with the power of …

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The Leisure Toy & Gift Fair 2021: everything you need to know

The Leisure Toy & Gift Fair is finally opening its doors again in person, at the NEC Birmingham on the 10 and 11 November this year. With over 500 exhibitors, a wide range of educational seminars, and a packed schedule of keynote speakers and panel discussions, the show will tackle …

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The LEGO Carousel of Creativity set to launch in London and online

This festive season, the LEGO Group is inviting families across the UK to unleash their imagination with the LEGO Carousel of Creativity. From 1 December 2021 until 2 January 2022, fans will be able to visit the LEGO Carousel of Creativity art installation in Covent Garden and experience a world …

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Market analysis I Going one step further than play

Market intelligence experts The Insights Family on why expanding their toys’ ecosystems reaps rewards for brands The kids’ entertainment ecosystem continues to become more fragmented than ever. In 2020, the top 10 favourite TV shows amongst 3–5-year-olds made up 84% of the market share. Twelve months on, the top 10 …

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