Marketing

Melissa & Doug launches ‘Timeless Toys. Endless Possibilities’; its first marketing campaign in 30 years

Melissa & Doug is celebrating a company first with the launch of it inaugural marketing campaign, Timeless Toys. Endless Possibilities; a campaign devised to highlight the brand’s mission to ‘inspire children to explore the world around them.’ The new ‘imagination fuelled’ campaign aims to reach parents who are looking for …

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Casdon marks 75 years with new UK primary schools initiative to spruce up role-play areas

Casdon Toys is launching a new programme for 100 UK primary schools this month under the banner Helping out in the Home Corner; an initiative that will bring activities as well as child-sized best selling toys to enhance role-play areas in schools across the country. The interactive and resource-led programme …

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The Insights Family forges alliance with InspiredConsumer to tap 50 million US families for research

The kids, parents, and family market research outfit, The Insights Family, has forged a new partnership with InspiredConsumer, a US youth experiential marketing agency, to ‘transform the research sector in the United States.’ Operating the largest and most singular community centre network across the US, InspiredConsumer not only boasts 20 …

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Zimpli Kids’ Gelli Baff and Slime Baff are first toys to receive British Skin Foundation seal of approval

Zimpli Kids’ Gelli Baff and Slime Baff are the first toys to receive accreditation from the UK’s leading and most respected skin disease charities, the British Skin Foundation. Following an in-depth review, BSF approved; Gelli Baff, Slime Baff, Gelli Play and Slime Play as skin safe. This recognition will help …

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Goliath acquires Ztringz and Magic Twisty makers Fun Promotion from Toi-Toys International

Goliath has acquired Fun Promotion, creator of Ztringz and Magic Twisty, from Toi-Toys International in its latest move to bolster its international brand portfolio. Fun Promotion has been creating innovative, novelty toys for kids of all ages since 1978 and is best known for the creation of Magic Twisty – …

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Magnetic attraction | Magformers on reinvigorating a category and inspiring a generation through STEM

Since bursting onto the scene in 2016, Magformers has built a strong business in the construction category and galvanised the magnetic toy sector with its award-winning products. ToyNews catches up with Magformers UK managing director, David Kelly, to see what’s in the pipeline for the growing company Five years ago, …

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Edx Education launches UK retail website to meet demand for products from families and parents

The educational toy brand, Edx Education, has launched a UK retail website, offering British parents and educators exclusive offers and discounts on products, as well as expert advice to support families with home learning and play activities. The launch of www.shopedx.co.uk follows a successful year for UK retailers in the …

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LEGO is scratching the itch of armchair explorers with the LEGO Art World Map, it’s biggest to date

The LEGO Group has launched a new build designed to scratch the itch of the world’s wanderlusters keen for adventure this year, heralding the arrival of the LEGO Art World Map. The latest addition to the LEGO Art collection, the map contains the most pieces ever included in a set …

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Artistic Flair | From Spirograph to Sneak’Artz, Flair talks mixing its mediums in the Arts & Crafts space

Home to some of the most recognisable heritage brands in the arts and crafts sector – namely Spirograph and Plasticine – Flair is a company well-versed in the art of preserving the rich history of cross-generational brands, while pursuing the unique and innovative in a sector that is as much …

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BlogOn is making its in-person return this year with BlogOn Xmas 2021

BlogOn, the UK event in which children’s brands can meet with social influencers and parent bloggers from across the country, is heralding the return of in-person eventing, as it prepares to host its 16th annual event, BlogOn Xmas 2021. Around 200 parent bloggers and influencers will converge on October 2nd …

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