Marketing

HEXBUG launches BattleBots toys in the UK

HEXBUG is celebrating its ongoing partnership with BattleBots by introducing an exciting new line of micro fighting machines, inspired by the largest professional robot fighting TV series. Fans of the show can now bring their BattleBots experience home by purchasing their own miniature HEXBUG BattleBot robots along with their interchangeable …

Read More »

Adventure time: Bigjigs Toys’ latest products encourage outdoor play

Bigjigs Toys has doubled its outdoor and garden range over the past 12 months, with new products including a Pop-Up Bug Net, Multi-View Bug Magnifier, Bug Box, Short Handled Shovel, Short Handled Spade, a Flower Press, Telescopic Net and Explorer Set. The importance of outdoor play can’t be overstated. Experts have …

Read More »

Belgian brand Lilliputiens launches iconic toys in the UK

Belgian toy brand Lilliputiens is bringing its much-loved range to the British market this spring. Reimagining children’s favourite toys and games, the brand prides itself on its core beliefs that every toy should be “smart, sparkling, innovative and support bonding for every child”. New to John Lewis this spring are …

Read More »

Disguise takes to the road for European tour

Following the cancellation of the Nuremberg Toy Fair, global costume company Disguise, a division of leading toy manufacturer JAKKS Pacific, has been showcasing its costume range at special events in Spain and Poland. More shows are planned for France, Italy and the Nordics. Disguise is exhibiting a wide-ranging portfolio of licenses …

Read More »

Smart Zone (HK) launches Mighty Wheels digital marketing campaign

Smart Zone (HK) is launching a digital marketing campaign for Easter to entertain families across the UK and Ireland with the new Adventures of Mighty Man YouTube Series. The campaign will promote the first series of 12 animations featuring Mighty Man and his team of Mighty Wheels trucks, available to …

Read More »

Oscar collaborates with Squishmallows on latest music release

Oscar, the Smyths Toys Superstores animated icon, is adding yet another single to his growing discography, this time collaborating with toy company Jazwares. In the video for his new single, Welcome to Squishville, he takes viewers on a journey through the town, where he meets with a selection of Squishmallows …

Read More »

More fixtures announced for Smoby’s top-flight football campaign

The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch …

Read More »

LEGO goes Back to the Future

Inspiring fans to fire up their brick-building engines, the LEGO Group and Universal Brand Development have revealed a brand-new three-in-one reproduction of one of the most iconic movie vehicles of all time – the LEGO Back to the Future Time Machine. Inspired by the DeLorean car seen in the time travelling …

Read More »

Prospero Hall gives fans a peek at what’s inside Jurassic World: The Legacy of Isla Nublar

As Prospero Hall prepares to launch its first-ever Kickstarter campaign, the design studio of Funko Games is offering fans a look at what’s inside every seven-pound box of Jurassic World: The Legacy of Isla Nublar. The game, which launches on March 22, 2022, will mark Prospero Hall’s introduction to tabletop’s growing Legacy game genre. In their latest …

Read More »

Trampoline time gets an upgrade from Plum Play

Family-run outdoor play specialist Plum Play is offering every kid the chance to feel like a star this summer with its 4.5ft Interactive Lights Junior Trampoline and Enclosure. The trampoline features interactive battery-operated LED lights, in blue, purple, red, orange, yellow and green, around the top rim that flash in time with a …

Read More »