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YouTuber Joey Graceffa brings his Escape the Night series to board gaming with Kickstarter campaign

In one of the most millennial/Gen Z news updates you’re likely to read from the toy industry this week, YouTube star Joey Graceffa has partnered with Studio71 Games to bring his Escape the Night universe – one which started life as a murder-mystery YouTube series – to the board gaming …

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Posh Paws launches Thank You Bears in support of NHS Charities Together

Posh Paws is both celebrating and showing its support of the work and commitment of the NHS throughout the coronavirus pandemic by partnering with the NHS Charities Together to launch a new range of colourful teddy bears. Called the Thank You Bears, the new collection will be landing this September …

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Kind + Jugend cancels 2020 show but promises ‘renewed energy for 2021’

Koelnmesse’s popular baby and toddler trade fair, Kind + Jugend has cancelled its 2020 event amid the latest developments over the coronavirus pandemic and the world’s social distancing measures still being taken to combat the its spread. The organisers made the decision to suspend the 2020 offering, but has promised …

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The Toy Association teams with Clamour to launch first Toy Fair Everywhere Influencer Choice List

The Toy Association has teamed up with the producers of largest annual industry summit for professional influencers, Clamour, for the first Toy Fair Everywhere Influencer Choice List. Toy Fair Everywhere is a new series of virtual market weeks that offers toy manufacturers, buyers, media, and key stakeholders in the toy …

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Kids Insights: Animal Crossing among most popular titles as 8.8 million UK kids turn to video gaming during lockdown

More than 8.8 million children across the UK have turned to video gaming as the go-to hobby of the lockdown period, according to the latest report from the children’s industry analysts, Kids Insights, who has highlighted the hit Animal Crossing title as one of the most popular of current times. …

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Asmodee launches its #PlayItOutdoors campaign to get fans board gaming outdside this summer

Asmodee is launching its own summer competition under its new #PlayItOutdoors campaign, a movement to encourage games fans to take their favourite titles outside and stand the chance to win a £2,000 every week. With the Covid-19 pandemic leaving many families stuck largely at home this summer, Asmodee is promoting …

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Retro Revival: Microskaters on why kids are turning to rollerblading to fight lockdown boredom

With retro-revival all the rage, and kids and youngsters kicking about with very little else to do this past three months, it’s no real surprise that the UK has seen a resurgence in skating. A trend started online, with platforms such as Instagram and TikTok being used to showcase skills …

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IMC Toys launches its new collectable pet range VIP Pets

IMC Toys has launched VIP Pets, the company’s new range of pet-themed collectables aimed at children aged five years and upwards. The new range taps into the appeal of pet characters and both the current surprise and creative hair styling trends. The fashionable pet-dolls share a passion for hair with …

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Brio sponsors Fearne Cotton’s Happy Place virtual festival

The popular Brio brand is among the swathe of names to sponsor Fearne Cotton’s recently launched Happy Place virtual festival, an initiative that aims to bring to life the Happy PLace Festival in an online experience. Thousands of visitors have already engaged with the event since its launch earlier this …

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On the hunt: Kelvyn Gardner’s Asgard Media is on a mission to benefit the licensing industry

Kelvyn Gardner is an individual who really does know licensing. It’s by no accident of course, and only to be expected of a man who has spent over 40 years working in or around the industry, and certainly the trait of a one who has spent the last 13 as …

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