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MGA Entertainment to host ‘world’s biggest viewing party’ for LOL Surprise REMIX toy and album launch

MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month. In preparation for the special event – being hosted on …

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Games Workshop sees online sales surge over lockdown as latest financials beat expectations

Games Workshop is continuing to play its role as the Great British success story, having reported that trading in the three months to August 30th was ahead of the board’s expectations thanks in part to a solid online performance. The miniature wargaming company has said current estimates show sales of …

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Interplay UK welcomes swathe of new hires as it gears for continued growth and success

Interplay UK has detailed a swathe of new hires and a promotion across its sales, marketing, finance, and operations departments as the company supports its ongoing strategy to increase marketing activity, competitiveness, and distribution. New recruits include the former Spin Master executive, Mark Murray who has joined as UK sales …

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Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

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Hornby partners with Macmillan Children’s Books to celebrate Adventure on Trains series new release

Hornby has struck up an official partnership with Macmillan Children’s Books to celebrate the publication of Kidnap on the California Comet, the second title in the book publisher’s Adventures on Trains series. To celebrate, Hornby is hosting a dedicated page on its website where visitors can meet the authors, read …

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GP Flair launches new website in move to reflect changes in customer habits

GP Flair has unveiled its updated online presence and new look for its company website, a move that reflects the change in the way that visitors engage with Flair over recent years. The firm officially launched www.Flairgp.co.uk last week, bringing with it what it bills as a ‘sleek and modern …

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From Paris with Love: Djeco talks its past, present and future in a post-pandemic world

On the fringes of the Latin Quarter in the heart of Paris, Djeco’s headquarters stand steeped in a culture and history that not only runs through the European city, but the veins of a team of creatives and designers, and into the style, look, and feel of the toys and …

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OnBuy’s ‘audacious Q4 marketing strategy’ sees £1m ITV deal and £5m for Q4 activity

The online marketplace, OnBuy, has detailed its most ‘audacious Q4 marketing strategy’ to date, having secured an £1m deal with ITV and set aside a further £5m marketing budget for Q4 this year. The move, it says, is part of a strategy to ‘massively expand its 8 million strong customer …

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Kids Insights and The Social Store to host licensing and retail webinar this month

The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th …

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Bing toy sales surge in UK as MV Sports and 8th Wonder join Golden Bear on licensing roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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