Marketing

The Classics | The world in Colour – Crayola’s 120 years of arts and crafts innovation

Vivid Goliath’s EMEA brand director of the Crayola division, Leon Jarmolowicz will tell you that last year, the brand – one synonymous with the arts and crafts sector had a year so good that it placed the firm ‘comfortably within the top ten suppliers in the UK and Eire.’ Not …

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Winning Moves lands Top Trumps campaign with McDonald’s Happy Meals

Winning Moves has struck up a new partnership with the fast-food restaurant, McDonald’s for a Top Trumps campaign that will bring the popular family card game to Happy Meal Boxes kicking off this month. Top Trumps packs will now be gifted in Happy Meal Boxes at McDonald’s restaurants across the …

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Showcase 2021: Gibsons readies planet-friendly puzzles, traditional games, and the play detox

Contact: 020 8661 8866 Web: www.gibsonsgames.co.uk Email: sales@gibsonsgames.co.uk Planet-friendly puzzles, traditional gaming, and a year of detoxing through play Gibsons, the family owned jigsaw puzzle and games company, is ready to start 2021 with a fantastic range of new puzzle designs and even a new licensed family card game.  Gibsons’ …

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Showcase 2021: Ravensburger builds on ‘phenomenal success’ of Escape Puzzles

Contact: 01869 363 830 Web: www.ravensburger.com Escape Puzzles, leading license line-up, and GraviTrax’s natural phenomenon 2021 will see Ravensburger launch over 200 new products, building on a portfolio that has delivered strong growth throughout the last year. New additions to the award-winning GraviTrax interactive track system will continue to provide …

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Funko Europe launches virtual showroom of more than 400 products for ’21

The pop culture consumer products specialist, Funko Europe, has opened the virtual doors of its first-ever online showroom, a platform launched in the absence of trade shows this season. Now open to retail customers and media, the virtual showroom – also launched in lieu of being able to present at …

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Kids International Marketing presents Striders FZ’s Pugs at Play to global retailers and distributors

Kids International Marketing has been tapped up to handle the global sales for the UAE-based toy company Striders FZ’s  flagship children’s brand, Pugs at Play. The Pugs at Play range is currently made up of 23 different animated plush animals and was launched by Striders in the UAE and other …

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Golden Bear unveils new-look logo and innovative new website

The award-winning toy company, Golden Bear, has kicked off 2021 in style with the unveiling of new company branding and a transformed company website. Established over 40 years ago, and an icon among the toy communities, the famous Golden Bear logo has undergone its first makeover to take on a …

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Smart Toys and Games targets home-schooling families with DIY science range Smartivity

With the nation adjusting to yet further weeks of home education, Smart Toys and Games has unveiled a raft of hero products from its new partnership brand, Smartivity – a collection of DIY science and engineering wooden construction sets designed to offer up lessons in STEM learning. Smartivity’s laser cut …

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Orchard Toys kicks off its Virtual Toy Fair with exclusive Toy Fair TV-style video

Orchard Toys has kicked off its Virtual Toy Fair in good humour with the launch of a video-skit starring the firm’s own sales director, Simon Prest, and Toy Fair TV presenter, Gavin Inskip. Produced to capture the levity of the London trade show in a year that sees the doors …

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Bandai UK releases the Timber Tots Song amid ‘heavy investment plans’ for the retro ’70s toy line

Following the successful revival of the hit ’70s toy line, Timber Tots, Bandai UK has detailed plans for a round of heavy investment into the retro children’s brand, kicking things off with the release of the Timber Tots Nursery Rhyme. The new song has been created to inspire a new …

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