Marketing

SUPPLIER PROFILE: Alyss Toys

In Greek, its name means ‘noble and exalted’, and Alyss Toys has been determined to establish itself strongly since coming onto the scene in April 2012. Samantha Loveday chats to MD Robin Bennett to find out how the past year has been for the firm and what the future holds

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The rise of garden centres

More non-traditional toy shops like garden centres are cropping up and stocking children’s products. But are they making life more difficult for independent toy stores or do the extra sales opportunities for suppliers make them worthwhile?

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Talk of the Playground: Top discovery trends

With print media sales falling and TV set top boxes allowing parents and kids to skip ads, it’s becoming increasingly difficult to communicate information about new toys. But parents are still buying, so where are they getting information from? To find out, youth research agency Dubit surveyed 500 parents

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