Marketing

This month, our mystery toy retailer discusses discounting, price perceptions and how indies can offer real value

In Greek, its name means ‘noble and exalted’, and Alyss Toys has been determined to establish itself strongly since coming onto the scene in April 2012. Samantha Loveday chats to MD Robin Bennett to find out how the past year has been for the firm and what the future holds

The Sulley mask from Monsters University already deemed likely to be one of the best-selling toys for Christmas 2013.

Each is individually numbered and priced at around £95

Only 53 per cent would stay on High Street; survey follows warning of 20 per cent shop closures in five years.

Paves way for England qualifiers taking place at Chelsea Football Club and Leeds United Football Club

Firm will visit festivals and outdoor events

Retailers placing orders over £500 for immediate delivery receive five per cent discount; deal ends in two days.

More non-traditional toy shops like garden centres are cropping up and stocking children’s products. But are they making life more difficult for independent toy stores or do the extra sales opportunities for suppliers make them worthwhile?

With print media sales falling and TV set top boxes allowing parents and kids to skip ads, it’s becoming increasingly difficult to communicate information about new toys. But parents are still buying, so where are they getting information from? To find out, youth research agency Dubit surveyed 500 parents