Marketing

Playtime: Seasonal advertising

This month, Generation Media looks at the seasonality of the toy market by revealing when most TV ads are shown throughout the year, from 2005 to 2012

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INDIE PROFILE: Aquillis Toys

Started by Amanda Griffiths three years ago, Aquillis Toys stocks mostly traditional wooden items. Rob Hutchins finds out more about the business and its plans for the future

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SUPPLIER PROFILE: Coiledspring

Games specialist Coiledspring is adding to its already novel range with Worry Eater Dolls and Hello Sunshine toys this year, marking an ambitious move into the plush market. Dominic Sacco asks MD Roger Martin about the firm’s swift growth and exciting new products

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