Marketing

INTERVIEW: Great Gizmos’ Judith Dayus

Having added two key brands to its portfolio in the shape of Plan Toys and NCI, as well as the continued success of 4M, Great Gizmos is on track for a stellar 2013. ToyNews speaks to director Judith Dayus to find out more.

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The rise of in-store theatre

Product demonstrations, in-store events and even role plays are all helping indies fight back in the battle against the online retailer. Robert Hutchins investigates the different strategies adopted by retailers to keep customers coming back for an encore

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