Marketing

Asmodee brings Dobble to TikTok in new influencer campaigns

Asmodee is bringing the UK number one selling game Dobble to TikTok with a new campaign that will see the social media platform’s biggest influencers take part in two new brand initiatives. The first is the #DobbleChallenge, in which some of the platform’s most followed users – including Mr Tov, …

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DreamToys 2020 will go digital this year due to Covid-19 impact on the UK

The Toy Retailers Association and DreamToys committee today announced, DreamToys 2020 will take place as a digital event this year. “Due to the effects of the COVID-19 pandemic in the UK, it is not possible to hold a large-scale physical event to announce the DreamToys list,” commented Gary Grant, chair …

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Scottish board game outfit Taxi Game sees sales surge as it readies five new launches for 2020

The Scottish outfit of developers behind the board game Taxi Game has witnessed a sales surge ‘eclipsing even the national increase in board game sales,’ thanks to an increase in demand for the entertainment medium by families spending more time together at home. The business has seen its best quarterly …

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Asmodee introduces its own virtual trade event AsmoFair for 2020

The board game giant, Asmodee is innovating new ways to connect with its retailers this autumn with the launch of its own virtual trade show experience, AsmoFair. Taking its own stance against the swell of cancelled industry shows this year, the board game distributor has partnered with its sister company …

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Messe Frankfurt hails Toy & Edu, Baby & Stroller and Licensing China success as ‘first positive steps for trade show return’

Messe Frankfurt has heralded the success of its three events, Toy & Edu China, Baby & Stroller China, and the inaugural Licensing China, as the first positive steps for the return of business-to-business events and in-person interactions in the region. The trio of events were the first fairs to be …

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Subbuteo makes its return to UK TV in new ad spot starring John Motson

University Games has secured the sports broadcasting legend John Motson, as the new voice of its Subbuteo TV advert. The TV campaign featuring the renowned voice will launch on August 10th, marking the first time the table football has been seen on UK TV in a matter of decades. The …

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Zuru celebrates ‘fantastic early response’ to Itty Bitty Prettys Tea Party Surprise as brand makes it debut this weekend

Zuru is celebrating a ‘fantastic response’ to its Itty Bitty Prettys Tea Party Surprise range with strong pre-orders and initial sales across the globe as it prepares to debut the new range to audiences with a global virtual Tea Party this weekend. On Saturday, August 8th, fans will be able …

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Argos reveals top 12 toys for Christmas as ‘lockdown rekindles the nation’s love for toys’

Argos has revealed its top 12 toys for Christmas 2020 in anticipation of the Christmas toy shopping season and a nation that ‘has rekindled its love for toys,’ through more time spent at home throughout lockdown. Among the top toys, PAW Patrol, Star Wars, and LEGO’s Super Mario collection all …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Jazwares and Hasbro have teamed up for a retro revival of Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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