Marketing

Marvin’s Magic revamps HQ showroom to deliver ‘virtual magic meetings’ with customers

Marvin’s Magic has invested in the launch of a new studio in the business’ Hertfordshire head quarters in order to host virtual ‘magic meetings’ with customers and buyers who will be missing out on the traditional toy fair season at the start of next year owing to show postponements and …

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LEGO unveils its largest brick set to date in the 9,036-piece LEGO Roman Colosseum

Rome wasn’t built in a day, and neither – we shouldn’t think – will LEGO’s new Roman Collosseum, the toy maker’s largest brick set to date. Weighing in at a whopping 9,036 pieces, this is not only the largest brick set to launch from LEGO (stealing the title from the …

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Edx Education readies for ‘bumper Christmas’ amid Covid-19 educational toy boom

Edx Education is anticipating a ‘bumper Christmas this year’. following what it has billed as unprecedented worldwide growth in the educational toy market throughout 2020. The firm, recognised as one of Amazon’s best-selling educational toy brands, suggests that the combination of Covid-19 school closures and lockdown measures taken across the …

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Simba Smoby: “Without social contact, pre-school toys have supported mental wellbeing this year”

Simba’s Smoby toy brand is a pre-school name that boasts a heritage of almost 100 years. When the pandemic first struck the UK, sending families indoors with limited access to the outside world, that century’s worth of trust and recognition among families looking for trusted toy brands to turn to, …

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“Innovation is key to keeping the spirit of Christmas alive,” says TIE’s Sanjay Luthra in open letter to the toy industry

Innovation will be the key to keeping the spirit of Christmas alive in the face of widespread social distancing measures this festive season, says Sanjay Luthra, chairman of Toy Industries Europe and MD of Mattel EMEA, who has heaped praise on an adaptive industry for its embrace of the online …

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Brands, Place, Space: Lockdown learnings from Generation Media

Here we are again, in the middle of another national lockdown. Non-essential shops are closed across the country and the stay home messaging is once again at the top of the agenda. This time around. however, it’s the same but different. We’ve already been here, and we’ve learned a lot …

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Jazwares to launch the UK’s first plush play-sets this December with Squishville

Jazwares is looking to break the mold in the UK’s plush market with the launch of Squishville, an extension of the popular Squishmallows brand that brings the first all-plush play-sets to the UK retail scene this December. The colourful and squishy brand extension follows the international success of its Squishmallows …

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Asmodee confirms the return of AsmoFair for January 2021 in wake of Toy Fair and Spring Fair cancellations

Asmodee has confirmed the return of its virtual trade show substitute AsmoFair for January 2021, being held in the online space in the wake of the cancellation of both next year’s London Toy Fair and Spring Fair. The latest iteration of the virtual event will run from January 17th to …

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Marvin’s Magic takes centre stage in new Argos Christmas advert

It was an elated Marvin Berglas who settled down to watch the highly anticipated Argos Christmas advert when it first aired on Sunday, November 1st, and found Marvin’s Magic centre stage of the retailer’s festive fodder this year. The prime time advert brought the magic to life as it depicted …

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Orchard Toys celebrates 25 years of Shopping List with Silver Ticket campaign

Orchard Toys is celebrating 25 years of its perennial best-seller, Shopping List with the launch of a consumer Silver Ticket campaign across limited edition boxes of the title that give shoppers the chance to enter a free prize draw. When entering, consumers will be given the option to state where …

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