Marketing

Sales hot up for Vivid Goliath’s The Floor is Lava with numbers already outpacing last year

Vivid Goliath has witnessed ‘huge growth in sales’ this year for its latest children’s playground activity-turned family gaming title, The Floor is Lava, having seen a spike driven by the game’s latest celebrity Instagram endorsement. Launched for autumn/winter last year, The Floor is Lava was well-received across its retail channels. …

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Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony

The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …

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Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony

The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …

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Magformers UK takes on exclusive UK distribution of new toy brand Puzzly-Do

Magformers UK has expanded its portfolio to take on the exclusive UK distribution of the new toy brand, Puzzly-Do! The collection is launching to the UK this spring with five Dubbl-Puzzls. Dubbl-Puzzls are themed jigsaws each featuring illustrations on one side, which can then be flipped over to reveal a …

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Wentworth Wooden Puzzles unveils its Mini Mindful jigsaw puzzles for Mental Health Awareness week

Wentworth Wooden Puzzles has designed and released a new range of Mini Mindful jigsaw puzzles with the aim of providing the mindfulness and wellbeing benefits of jigsaw puzzling, across scaled down dimensions, to help them slot better into people’s days. The Puzzles will launch on May 6th, in time for …

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Playmobil details launch of Dino Rise and Dino Rise – The Legend of Dino Rock on YouTube

Playmobil is winding back the clock just a few millennia with the hotly anticipated launch of its new dinosaur adventure, Dino Rise at the end of the month. The new themed launch is accompanied by its own CGI animated series, Dino Rise – The Legend of Dino Rock, which, having …

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AsmoFair to make fourth return this June as Asmodee and Coiledspring Games ready latest launches

Asmodee and its sister company, Coiledspring Games, are to host a fourth edition its virtual trade show, AsmoFair, scheduled to run this June 6th to 11th. The virtual event is to make yet another return following the success of its previous run in January this year. AsmoFair became the first …

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Thames & Kosmos bolsters creative STEM toy portfolio with new wave of CREATTO kits

The latest wave of the best-selling creative STEM toy range, CREATTO Series Two has landed at the UK toy firm, Thames & Kosmos UK, as the firm readies for further sell-out success of the range this season. A versatile building system for children aged six and upwards, CREATTO first landed …

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Mookie Toys celebrates as its TP Toys Forest Seesaw receives the Royal treatment

Mookie Toys has rolled out the red carpet in celebration of the royal treatment that its TP Toys Forest Seesaw has received this week, having spotted the product in use in the gardens of Prince William and Kate, the Duke and Dutchess of Cambridge. A video, released this week as …

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MGA’s LOL Surprise celebrates International Dance Day with new dance challenge lead by JLS’ Aston Merrygold

MGA Entertainment’s LOL Surprise celebrated International Dance Day this week (Thursday, April 29) by launching a new dance challenge lead by JLS star, Aston Merrygold. The dance challenge was supported with live duet content landing throughout the day from Merrygold’s finacee, Sarah-Lou Richards and their son, Grayson, Pussycat Doll Kimberly …

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