Marketing

Chameleon Kidz taps Kids International Marketing to manage global toy sales

The UK arts products company, Chameleon Art Products has tapped Kids International Marketing to manage the global sales of its children’s brand Chameleon Kidz to the global toy sector. The Chameleon Kidz range is best known for its original Blendy Pens, a patented system which enables two coloured felt pens …

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Homegrown | Rex London and the processes of “achieving something great”

The latest in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the internationally reaching gifting, toy, and craft specialist, Rex London to talk about the successes of 2020 and how a healthy retailer …

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Playmobil launches virtual toy fair to showcase its 2021 portfolio

Playmobil has launched a new virtual toy fair platform designed to take retailers and buyers through the firm’s newest products for 2021 and view its portfolio of launches for the year ahead. Virtual attendees will be able to travel around the virtual stand and experience the second chapter of the …

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Hub Games kicks off Retailer Virtual World Tour to showcase latest tabletop titles

Not ones to let something like a pandemic stop it from doing the rounds, the tabletop specialist Hub Games is embarking on a Retailer Virtual World Tour this month to demo its latest games to staff and customers. Over the coming months, the games experts will be conducting a calendar …

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Opinion | New wave: How the collectables market can survive the pandemic

Of the many changes to sweep across the toy industry at the hands of the pandemic, one of the most noticeable shifts is across the collectables landscape. Once a sector that carried the industry to success not one year ago, it’s fair to say that the coronavirus has given the …

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Showcase 2021| Ginger Fox talks Millionaire, Taskmaster, and House of Games new launches for 2021

Contact: 01242 241765 Email: sales@gingerfox.co.uk Website: www.gingerfox.co.uk  Millionaires, Taskmasters, and a whole House of Games Building on its successful range of games, Ginger Fox has been busy coming up with new and fresh ideas. Together with popular new licensed games, we’re bringing fun into your living room this year. Bring …

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Showcase 2021: Thames & Kosmos details new board games, STEM kits, and more

Julia Loeser, Phone: 01580 713000, email: julia@thamesandkosmos.co.uk Board games, science kits, and the surge for STEM Thames & Kosmos is very excited to share their upcoming releases across its 2021 board game and science kit ranges. These include new titles from its EXIT – The Game series, a best-selling EXIT Advent Calendar and …

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Asmodee launches Asmodee Korea as it eyes region for next stage of growth

Asmodee has officially detailed the opening of a new branch to serve the South Korean market, with the launch of Asmodee Korea Limited. The new branch will be led by industry veteran Kevin Kichan Kim. The move is the latest in Amsodee’s ongoing international growth plans and has been opened …

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Playmobil goes wild with new Adventure Zoo play theme

Playmobil has opened the doors to a new Adventure Zoo, a new play theme that invites children to create their own zoo with a range of exotic animals and numerous expansion sets. Kids can enter the Large City Zoo through the gates, go to pay at the kiosk – and …

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Little Tikes is recruiting a panel of toy testers for new and iconic products

Little Tikes is recruiting a panel of toy testers, known as Tikes Testers, to help put some of the brand’s new and most iconic toys through their paces. With the aim of giving the floor to kids and creating genuine and honest feedback from those who matter most, the launch is expected to generate …

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