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BlogOn launches BlogOn Kids influencer event for brands, children, and families

BlogOn is growing its portfolio of events further for 2020 with the launch of BlogOn Kids, an event curated for influencer kids and their families. Taking place on Thursday, July 30th at The Coppid Beech Hotel in Bracknell, the event will enable families and children to get hands on with …

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DreamWorks Animation, Netflix, and BBC among winners of the Kidscreen Awards 2020

The winners of this year’s Kidscreen Awards have been revealed at a presentation event held at the Kidscreen Summit 2020 in Miami this week. The Awards looks to celebrate the year’s best work in children’s television and digital media, with winners determined by two panels of industry judges. Among this …

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Zuru highlights commitment to outdoor toys sector with Bunch O Balloons refresh

The award-winning toy manufacturer, Zuru, has underlined its commitment to the outdoor market this year, via a brand refresh for its popular Bunch O Balloons range. A successful global brand that has been awarded Top Outdoor Selling Toy for the last four years, Zuru has rejuvenated its Bunch-O-Balloons brand for …

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Little Tikes launches Little Baby Bum toy range with exclusive Hamleys event

Little Tikes welcomed media, influencers and Strictly Come Dancing celebrities Gemma Atkinson, Gorka Marquez, and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys. Guests were invited for a first look at the full range of toys on …

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MGA Entertainment hosts thousands of LOL Surprise fans at #Hairvibes launch in Manchester

More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls. The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans …

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European marketing agency network We Are Family taps Norton PR as UK partner

The European agency network that specialises in kids, youth, and family marketing, We Are Family, has tapped Norton PR as its UK partner. We Are Family is designed to offer full service support for clients at all stages of their marketing, from initial product developments and research, to their local …

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Mattel partners with mindfulness app Headspace to launch Barbie Wellness collection

Mattel has partnered with the meditation app Headspace to debut its new Barbie Wellness collection, a range of dolls and accessories with the simple goal of introducing kids to the benefits of self-care. The move – while one that has certainly divided opinion – is aligned with the growing discussion …

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Zuru sees double-digit growth for 5 Surprise following new theme launches for the collectable brand

The New Zealand toy manufacturer, Zuru has watched its 5 Surprise brand hit double-digit growth over the last year, following the success of a streamlining strategy that brought in new themed launched for the line. This month, the firm introduces its newly themed 5 Surprise Dino Strike line and the …

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Spin Master extends brand campaign creation partnership with rEvolution

Spin Master has extended its longstanding relationship with the sports marketing agency, rEvolution to continue its work with the youth-focused division, rEv Youth on a number of campaigns for the year ahead. The announcement comes as an expansion of a ten year partnership the Canada-based toymaker has had in place …

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Rubik’s Cube and Marvin’s Magic form magical partnership for 40th anniversary of the world famous puzzle

Rubik is celebrating the 40th anniversary of the world’s most popular puzzle – the Rubik’s Cube – with a magical new partnership, teaming up with none other than Marvin’s Magic to present an innovative new line. Called Rubik’s Box of Magic Tricks, the new collection is presented in a giant …

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