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Toy Fair 2020: Halilit to unveil refreshed look of its popular kids’ musical instrument range

Halilit is preparing for the big unveiling of a fresh new look for its highly regarded range of children’s musical instruments at London Toy Fair next week, boasting a new logo, and vibrant packaging to better showcase the products it has become renowned for. The new style also incorporates information …

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Vivid launches new action collectable Power Pux

Vivid is powering into 2020 with its new action collectable Power Pux, a range of over 50 discs to collect with which kids can train themselves to become Power Pux masters. The range starts at £2.99 with a blind bag of Pux and launcher and offers a higher price point …

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Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Le Toy Van on its 25th year: “We’re not perfect but we’re making progress to being plastic free”

It’s a big year for the wooden pre-school toy specialist, Le Toy Van, who is busy making final preparation for not only 2020’s big Toy Fair season, but its own milestone celebrations, having hit its 25th anniversary this year. Over the next 12 months, the family-run business – now a …

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Mattel enters the collectables market with Cloudees launch

Mattel has entered the collectables market for 2020 with the introduction of its innovative new Cloudees brand, a surprise pet character hidden in the cosy depths of a soft and fluffy cloud. Designed to bring together all of the most popular trends in the girls’ collectables space, including unboxing, surprise …

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Fundamentally Children rebrands as Dr Gummer’s Good Play Guide

It’s already becoming a week for re-branding, as Fundamentally Children – the home of The Good Toy Guide – has revealed its new identity for 2020 and beyond as Dr Gummer’s Good Play Guide. The new, simplified messaging of the organisation has been created to highlight the focus of the …

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University Games completes two-year Paul Lamond merger with new corporate branding

The final piece of University Games’ two-year merger of Paul Lamond Games has fallen into place, with the unveiling of the company’s new corporate branding. Marking a fresh start for 2020, the new logo is to be rolled out by University Games across the world. Richard Wells, managing director of …

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Opinion: The power of the toy influencer in today’s industry

This week’s opinion comes from head of operations and events at the British Toy and Hobby Association, Majen Immink. She has successfully builds on the show’s achievements year on year, and has headed up its Influencer Day initiative. Influencers have become a core part of the toy industry, whether they’re …

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Keeping pre-school lit: Catching up with Halilit’s Judith Stark

Notoriously competitive and increasingly cramped, even at the best of times the pre-school space has not been one for the faint of heart. Throw into the mix the matter that 2019 has seen shelf space diminish once again with the collapse of Mothercare’s UK operations, and a high street finding …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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