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Edx Education’s Heather Welch: “Educational toys are going to hit a stride like never before”

Until only recently, Edx Education had sold its products through Amazon, an evolution itself of the business it built some 25 years ago sourcing and distributing learning products to schools across the UK. Having found success in the space, and in response to the ongoing demand for such products, the …

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Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”

While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …

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Character Options merges fashion dolls and cosmetics with Shimmer N Sparkle InstaGlam

Character Options is readying for one of its major launches of the season with the arrival of the InstaGlam girls, a range of stylish make-up compacts wrapped up in their own collectable doll. The range has been established under the Shimmer N Sparkle fashion brand and witnesses the meeting of …

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The Insights People continues global growth with 10 new hires and new market launches

The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner …

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Very Puzzled launches first Indiegogo campaign to bring diversity into children’s puzzles

A children’s toy manufacturer that has set out to connect children to diversity through play has officially launched its new crowdfunding campaign on Indiegogo. Called Very Puzzled, the company looks to provide a vibrant range of engaging jigsaw puzzles that parents and carers can explore with their children. The concepts …

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BlogOn Toy Awards 2020 now open for entries

The BlogOn Toy Awards 2020 are now open for entries, marking the fourth iteration of the annual awards event that this year will be sponsored by 34SP.com, and will see winners announced on October 5th this year. Following its successful launch in 2017, the BlogOn Toys Awards is billed as …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Character Options to host virtual summer festival Character Kidz Big Weekend

Character Options is hosting a virtual summer festival event of stories, videos, and TikTok coverage from some of the biggest influencer channels of the time with its three-day Character Kidz Big Weekend. A revised edition of last year’s successful London event, the three day festival will take place online and …

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Thames & Kosmos UK bolsters board games portfolio with Aqualin and Crazy Fishing

Thames and Kosmos UK has bolstered its already burgeoning board games portfolio with two new additions, and detailed the upcoming arrival of what it believes will be this summer’s best-selling title. Aqualin and Crazy Fishing have both joined the fold this week, bringing both strategy and light-hearted game play to …

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Mojo Nation reveals this year’s Play Creators Awards finalists

Mojo Nation has revealed the finalists for this year’s Play Creators Awards, an event that celebrates figures in the toy and game design community to have excelled over the past 12 months. The shortlist of finalists for this year’s Awards includes in-house design teams, outside invention studios, and freelance design …

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