Marketing

Hamleys teams with Lindt Gold Bunny for Easter event

Visitors to Hamley Regent Street from 3 April will be able to egg-sperience the very best in Easter entertainment by joining in the exclusive Hamleys x Lindt Gold Bunny Easter Hunt. Until Sunday 24 April, visitors can meet the giant Lindt Gold Bunny in-store (for Easter only), and join the …

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Rubies celebrates Spider-Man: No Way Home swinging into home entertainment

Rubies’ officially licensed Spider-Man: No Way Home costumes have proved as popular as the runaway success of the film. The costumes have reportedly flown out of their warehouses, being snapped up by Spidey fans across the country following an incredibly successful launch. Rubies are now gearing up for the next …

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Greg Rutherford leaps into action for Character Options campaign

Character Options’ campaign to Stay Active this summer has taken a hop, skip and jump into the celebrity stakes with the signing of Olympic Gold Medallist Greg Rutherford MBE to lead the messaging alongside influencers as each of the products in the Stay Active collection gets unboxed at home and …

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LADbible launches celeb-inspired card game First Impressions

Digital entertainment publisher LADbible has launched its first-ever card game, First Impressions. Based around LADbible’s popular First Impressions YouTube series, the game is designed to bring together families and friends to recreate their best (and worst!) impressions of their favourite global celebrities, film characters and more. From James Bond to Kim …

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MGA debuts Mermaze Mermaidz colour-changing fashion dolls

MGA Entertainment has announced an all-new line of fashion dolls – Mermaze Mermaidz Colour Change Fashion Dolls – due to make waves at UK retailers from next month (May 2022). The line will allow fans to dive into a new and exciting underwater world, featuring unique character backstories via colourful and expansive …

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HEXBUG launches BattleBots toys in the UK

HEXBUG is celebrating its ongoing partnership with BattleBots by introducing an exciting new line of micro fighting machines, inspired by the largest professional robot fighting TV series. Fans of the show can now bring their BattleBots experience home by purchasing their own miniature HEXBUG BattleBot robots along with their interchangeable …

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Adventure time: Bigjigs Toys’ latest products encourage outdoor play

Bigjigs Toys has doubled its outdoor and garden range over the past 12 months, with new products including a Pop-Up Bug Net, Multi-View Bug Magnifier, Bug Box, Short Handled Shovel, Short Handled Spade, a Flower Press, Telescopic Net and Explorer Set. The importance of outdoor play can’t be overstated. Experts have …

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Belgian brand Lilliputiens launches iconic toys in the UK

Belgian toy brand Lilliputiens is bringing its much-loved range to the British market this spring. Reimagining children’s favourite toys and games, the brand prides itself on its core beliefs that every toy should be “smart, sparkling, innovative and support bonding for every child”. New to John Lewis this spring are …

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Disguise takes to the road for European tour

Following the cancellation of the Nuremberg Toy Fair, global costume company Disguise, a division of leading toy manufacturer JAKKS Pacific, has been showcasing its costume range at special events in Spain and Poland. More shows are planned for France, Italy and the Nordics. Disguise is exhibiting a wide-ranging portfolio of licenses …

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Smart Zone (HK) launches Mighty Wheels digital marketing campaign

Smart Zone (HK) is launching a digital marketing campaign for Easter to entertain families across the UK and Ireland with the new Adventures of Mighty Man YouTube Series. The campaign will promote the first series of 12 animations featuring Mighty Man and his team of Mighty Wheels trucks, available to …

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